Dec.
2015

ISSUE
No. 77

WAV Group Report
Pacific Union International seeks Vice President, Business & Digital Intelligence
By Marilyn Wilson

WAV Group is leading an effort to help Pacific Union International (PUI) find a Vice President, Business & Digital Intelligence (VPBDI). The person in this position will lead PUI's work in market dynamics based analytics, business and digital intelligence and client demographics. This strategic role will be responsible for business and digital intelligence programs and models to drive market share, client retention and decision support for our regional executives, real estate professionals and related business units throughout the San Francisco Bay Area. This key role will lead the industry and our company as the "go to" authority for new technical and digital initiatives around data mining, client demographics and analytics....  READ MORE!
Stop Buying Technology
By Victor Lund

It's the season. WAV Group is fielding satisfaction surveys to determine how agents and brokers use or don't use technology offerings. We even encounter a curious situation where we are measuring satisfaction with broker solutions and MLS solutions in the same market.

Sometimes the easiest answer to a strategy is the simplest...  READ MORE!
Is there a hidden downside to lead generation?
    
 
By Kevin Hawkins

Real estate lead generation research tells us only about 1 or 2 percent of all purchased online leads become transactions. Another way to say that is 98 out of 100 times, an agent fails to turn a lead into a client, or 98 times out of 100, they are being rejected.

Yet, the conventional wisdom in real estate is that you only need to turn one lead into a transaction to pay for all the leads you've purchased this year many times over ...    READ MORE! 
MLS Policy for Days On Market
By Victor Lund

Depending on where you are, Days on Market could be a hot topic. Perhaps the most sensitive area to Days on Market is San Francisco. I had a chance to talk to Steve Mavromihalis of Pacific Union about this topic last week. Steve is one of the most productive agents in the nation.

Every year, WAV Group watches the listing count for Pacific Union go down by two thirds starting just before Thanksgiving and lasting until March or April - that's 5 months of the year. Clearly this has P&L implications and budgeting implications for the brokerage ...   READ MORE! 
Job Posting: Director of MLS for New Orleans Metropolitan Association of REALTORS
By Marilyn Wilson

POSITION TITLE: Director of MLS

REPORTS TO: Chief Executive Officer

LOCATION: New Orleans, Louisiana

ORGANIZATIONAL DESCRIPTION:
New Orleans Metropolitan Association of REALTORSĀ®, Inc. is seeking a new MLS and IT Director to run their MLS operations for their wholly owned subsidiary, Gulf South Real Estate Information Network, Inc ...  READ MORE!  
By Kevin Hawkins

Advertising contrarian Bob Hoffman gave a talk at Matt Beall's Hawaii Life Real Estate Brokers' Worthshop 5 conference last week, which is a wake up call to real estate agents and brokers everywhere.

Why are we spending so much time, energy and money marketing to 18-34 year olds when the greatest, wealthiest, most powerful spending group in the world in nearly every major product category is 50+ years old? ...    READ MORE!
Hire a Curator
By Victor Lund

A quick Google search brings up the definition of curator - it is a word derived from the Latin word curare - meaning, "take care." A curator is a manager or overseer. Traditionally this word has a connotation of maintaining historical things because it is an official position in museums, but that is not the context intended here.  The role of a curator in today's business is to keep things current... READ MORE!