Hartford, CT - July 11, 2017 -
The May '17 results are in and according to Nielsen's most recent survey, WRDM/WDMR Telemundo Hartford-Springfield is the Spanish-language station of choice in Primetime (Mon-Fri 7P-11P) by delivering 37% of the Hispanic homes in the Hartford DMA and 44% of Men 25-54. A consistent favorite, Caso Cerrado Edición Estelar at 7P, was the most watched overall Spanish-language Primetime program among both Women 18+ and Adults 18+. Adding to its Primetime success, WRDM/WDMR doubled its audience Year-Year of Adults 18-49 and grew +71% among Adults 25-54.
Weeknights at 11P, Telenoticias Puerto Rico commanded the audience shares in every demo in Spanish-language late news including 89% among Adults 25-54 and 78% among Adults 18-49. WRDM/WDMR was the only Spanish-language station in the market to grow its audience Year-Year, garnering a stellar 60% growth over last May among Adults 25-54.
"WRDM/WDMR is proud to once again to be the Spanish-language ratings leader in Primetime programming and Late News in Hartford! As we continue to fulfill our mission to support the Hispanic community in Connecticut, we are delighted that our message is heard and enjoyed by the people we serve."
- Brenda Mulero, Station Manager
Additionally, WRDM/WDMR Telemundo Hartford-Springfield celebrated significant audience growth among Adults 25-54 in other key dayparts, garnering more than 2X in Mornings (Mon-Fri 7A-10A) over April '17, +33% in Daytime (Mon-Fri 10A-4P) over May '16, and 4X in Late Fringe (Mon-Fri 11:30P-1A) over last May.
Source: Nielsen Media Research, NSI Hartford May '17, April '17, May '16 eViP