WRMD Telemundo Tampa is The #1 Spanish-Language Station in Primetime
Tampa, FL - July 5, 2017 - According to the May '17 Nielsen survey, WRMD Telemundo Tampa is the Spanish-language Primetime leader in the market (Mon-Fri 7P-11P), delivering a dominant 41% share of Adults 18-49 and a 37% share of Adults 25-54. The growth driven by the success of hits Caso Cerrado Edición Estelar, El Capo, Guerra de Ídolos and La Querida del Centauro, WRMD also saw outstanding growth Year-Year across key audiences including +135% among Adults 18-49 and +97% growth among Adults 25-54.
WRMD's local news, Telenoticias Tampa, also enjoyed similar success Year-Year, garnering +75% more Adult viewers weeknights at both 6P and 11P.
"Tampa has seen considerable growth in its Hispanic viewership and
we're thrilled to see it manifested in our numbers. We foresee continued
and stronger improvements throughout third and fourth quarters"
-Jayme Ribeiro-Neto, General Manager
WRDM Telemundo Tampa has significantly grown its overall viewership throughout the broadcast day (Mon-Sun 7A-1A) among adult viewers in the market by +33% over last May.
Source: Nielsen Media Research, NSI Tampa-St. Petersburg (Sarasota) Designated Market Area, May '17 eViP
WRMD Telemundo Tampa is owned by ZGS Communications, a Hispanic-owned media company headquartered in Arlington, Virginia that owns or operates 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. WRMD prides itself on its commitment to service, local programming, and the celebration of Hispanic heritage. Telemundo, a U.S. Spanish-language television network is the essential entertainment, news, and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 94% of U.S. Hispanic viewers in 210 markets. Visit WRMD Telemundo Tampaon www.holaciudad.com.
ZGS Communications, Inc. | 2000 14th Street North, Suite 400, Arlington, VA 22201