Orlando, FL - July 7, 2017 -
WTMO Telemundo Orlando is the #1 Spanish-language station in the market overall (Mon-Sun 7A-1A), according to Nielsen's most recent May 2017 survey. The station's continued success was propelled by its strong performance in every key daypart. WTMO Telemundo Orlando exhibited outstanding Spanish-language shares across key demos (86% share among Adults 18-34, 67% share among Adults 18-49 and 71% share among Adults 25-54).
Orlando was the most watched Spanish-language station
with a stellar 93
18-34, 81% share
18-49 and 82% share
"We are excited to see the trend continue. The investments in the original programming, as well as our local productions including our expanded news offerings, are paying off across all audiences."
- Alejandro Sánchez Sobrino, Vice President
continued its leadership position in the market weeknights at 11P, commanding outstanding wins among Spanish-language late news audiences (59% among Adults 25-54 and 52% among Adults 18-49). Additionally, the newscast grew +28% among Adults 18-49 and +53% among Adults 25-54 over last May.
Source: Nielsen Media Research, NSI Orlando-Daytona Beach-Melbourne Designated Market Area, May 2017 eViP