FOR IMMEDIATE RELEASE                                                    
WTMO Telemundo Orlando's Primetime Wins in June
ORLANDO, July 12, 2016  WTMO Telemundo Orlando is Central Florida's Spanish-language Primetime leader according to Nielsen's June '16 survey.  Telemundo Orlando clearly surpassed its competition with the majority of both Adults 25-54 and Women 25-54 audiences Monday through Friday, 7pm to 11pm. 
 
Telemundo Orlando was also the preferred choice for news and information.  Al Rojo Vivo (M-F 4p-5p) was particularly impressive with a 57% share of Spanish-language viewers among Adults 25-54, and outpacing its competitors with the biggest tune-in among all key Women demos, garnering a 67% Spanish-language share among Women 25-54.  Additionally, the station's local news broadcast, Telenoticias Orlando at 6p and 11p garnered the largest shares among key Women demos with double-digit gains year to year, outpacing other Spanish-language local outlets.
 
"It is exciting to experience positive trends and continued growth.  Without a doubt, Telemundo Orlando's programming continues to engage large audiences day in and day out," said Alejandro Sanchez Sobrino, Vice President and General Manager.
 
Also, Telemundo Orlando is celebrating phenomenal growth over May '16 in every daypart among Adults 25-54, starting with Mornings, Daytime, Early Fringe, Early News, Late News and Late Fringe. 


Contact: Cynthia Martinez
703-528-5656 ext. 108
 
 
Source:   Nielsen Media Research, NSI June 2016, May 2016, June 2015, Orlando-Daytona Beach-Melbourne Designated Market Area. 

About ZGS Communications

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.

 

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