Fort Myers, FL - June 29, 2017 -
According to the most recent May '17 Nielsen survey
, WWDT Telemundo
continues to be the #1 choice for Spanish-language programming in the market.
Telemundo Fort Myers-Naples outpaced the Spanish-language competition in Primetime (Mon-Sun 7P-11P) with a stellar
52% share among Adults 18-34, 50% share among Adults 18-49 and 42% share among Adults 25-54.
Telemundo's annual Billboard Latin Music
Awards showcased its star power by delivering
59% of the Spanish-
language audience in the market among Millennial
Adults 18-34, and efficiently outpaced Univision and Estrella TV among all key adult demos.
local news program, Telediario, was the market's #1 choice for Spanish-language news at both 6P and 11P among Adults 18-34 and Adults 18-49. Telediario also garnered an outstanding 58% share of the Adults 25-54 audience weeknights at 11P.
"We are very happy to continue to be the dominant Hispanic
station in our DMA. We humbly take this leadership
to continue delivering excellent results to our clients
-Daniel Navarrete, WWDT Telemundo
Fort Myers-Naples Station Manager
Telemundo Fort Myers-Naples continues to garner the largest Spanish-language audiences overall (Mon-Sun 7A-1A) delivering
% of Adults 18-49 and
% of Adults 18-34.
Source: Nielsen Media Research, NSI Ft. Myers-Naples Designated Market Area, May 2017 eViP (4/27/17-5/24/17) Billboard Latin Music Awards aired 4/27/17 8-11PM