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Hey, Digital LA peeps!
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Excited for several new Silicon Beach Fest Hollywood announcements for Nov 13!
 - The SBF Startup Showcase prizing announced: SBF features more than 16 startups in movies, music, web video, social and more on November 13, who will pitch their startups. Pitching startups include winners of previous Digital LA startup showcase, graduates of LA's top accelerators (Warner Bros Media Camp, Amplify, Start Engine), winners of Startup UCLA and USC pitch competitions, and more, including: Lootsie, Filmzu, MediaHound, MediaMARK, Sidevision, Gigmor, Get This, EverSport, ClickOnComics, Yummy Yummy Tummy, and more. Our team of judges including Start Engine's Howard Marks, investor Scott Sangster, and Janet Tsai Dargan of Siemer & Associates will pick winning teams. Prizes include:
- First Prize: First class tickets on Delta Air Lines west coast shuttle LAX/SFO, plus 6 months WeWork Membership, plus Nexus 7 tablet by Elance
- Second Prize: Delta LAX/SFO shuttle vouchers, Three months WeWork Membership
- Third Prize: One month WeWork Membership
Additional prizes may be provided.
 - Delta Air Lines just came on board as a sponsor! Delta Air Lines will provide the prWelcome to our newest sponsor of the Silicon Beach Fest Hollywood - Delta Air Lines! Delta's new west coast shuttle makes business travel more enjoyable and productive with flights departing from LAX/SFO every hour on the hour - 15xs per weekday, all available w/ First Class. And...the Startup Showcase winning team will receive first-class tickets on the Delta shuttle* - with WiFi, complimentary snacks from Lyfe Kitchen and more!
*Operated by Compass Airlines - Delta Connection.  - Silicon Beach and The Community Town Hall speaker added: Colin Sweeney, the Digital Coordinator from LA Mayor Eric Garcett's office, just joined our Silicon Beach and the Community lunchtime town hall, also featuring Leron Gubler, President of the Hollywood Chamber of Commerce, and Jay Tucker of USC Marshall Business School. (Mayor Eric Garcettti spoke at our first two Silicon Beach Fests- photo). At this lunchtime open forum, learn what LA city, Hollywood, and USC are doing to connect with Silicon Beach startups, and brainstorm ways to increase interaction, from internships, events, mentors, city hackathons, and more. After this 1-2p panel, you can go across the street to the Hollywood Chamber of Commerce headquarters for a 2-3:30p meeting with chamber members, local Hollywood businesses who want to learn more about the tech scene.  - Ignited Spaces Cocktail added. Ignited Spaces is a new coworking space that is launching with our SBF event to host the co-located separate-registration Idea to Screen conference across the street from WeWork. Ingited Spaces is hosting a cocktail reception open to all Silicon Beach Fest Hollywood passholders to enjoy free cocktails, food, and amazing views of the Hollywood sign, downtown and the ocean on a clear day, from its 11th floor.  - Closing Party set for the Writer's Room 7-10p, then after-party at Supperclub. We just confirmed that the SBF Hollywood closing party will be at the exclusive Writer's Room in Hollywood on Wed, 7-10p. At 10p, SBF pass holders get free access to the Supperclub club, a popular dance club in the heart of Hollywood. - Two more partners on board:- JNB Events will be handling operations and registration; they have run the past SBF event production, as well as SMWLA. - 131 Consulting will be running our social media like last year, they also have run social for SMWLA.
 About Silicon Beach Fest Hollywood: This one-day event features panels, workshops and mixers with Hollywood studios, investors, VCs, accelerators, and startup CEOs discussing startups, with an entertainment focus. More than 16 startups will pitch at the Startup Showcase, the largest number of entertainment startups to pitch in LA. Great way for you to see our innovative local talent! Get involved! - REGISTER: REGISTER here, regular and VIP passes available. Use our Digital LA discount code DLA15 to get 15% off when u register.- VOLUNTEER: Sing up to volunteer to attend for free. - SPONSOR Sponsor Pricing is as follows: $500 Supporter, $1K Bronze, $2.5K for Silver, $5K for Gold, $10K for Platinum. Startup village tables are $500-$1K to have a table from 9a-5p. Email [email protected] with SPONSOR as the subject for sponsorship packages.
SCHEDULED SPEAKERS include:
- Ethan Applen, Warner Bros. Media Camp, Executive Director - David Carter, Amplify LA, Co-Founder; angel investor - Jason Yeh, Greycroft Partners, Senior Associate - Brent Weinstein, United Talent Agency, Head of Digital Media - Howard Marks, Start Engine - Brock Pierce, Clearstone Global Gaming Fund - Melinda Moore, formerly Entertainment Media Ventures - Richard Rodden, ZEFR, Co-CEO and Co-Founder - Walter Delph, Adly, CEO - Walter Driver, Scopely, CEO - Chris Kantrowitz, Gobbler, CEO - Allison Stern, Tubular, Co-Founder of YouTube video analytics platform - Dan Brian, Demand Media, EVP of Media - Arthur Martinez, OakReach, Founder - Adam Chapnick, Indiegogo, Evangelist - Josh Snow, DIRECTV, Digital Entertainment Projects - Senior Director - Rachael McLean, JuntoBox Films, SVP Digital - Doug Barasch, Universal Music Group, Senior Director Digital Marketing - Amy McGee, ZEFR, Senior Director of Marketing and Publicity - Nicole Jordan, Radix Collective, CEO/Founder - Austin Null, Fullscreen, Social Engagement Strategist and creator of Nive Nulls - KC Jones, Vine influencer with > 2.7M followers
SCHEDULE
9a-10a. Registration and Breakfast
9:45a. Welcome and Opening Remarks. Kevin Winston, Digital LA, founder Silicon Beach Fest
10a - 10:45a
Investors: VCs, Accelerators and Angels...
and Hollywood Studios (WeWork first floor)
LA's investors, VCs, angels, and accelearators have invested in entertainment startups. Recently, Hollywood movie studio and music companies are starting to invest in startups too. For example, Warner Bros. Media Camp accelerator recently graduated its first class of entertainmnet startups, who have access to Warner Bros. executives as its mentor network. We'll discuss trends in investing in enertainment startups, including which sectors (movies, music, games, web series/multichannel) have seen successful investments and additional rounds, what are current trends, and potential growth areas, such as new multichannel networks, mobile, analytics, monetization, and big data. The last ten minutes of the session will include 1 min open pitches by the audience of their startup, with quick feedback by judges.
- Ethan Applen, Warner Bros. Media Camp, Executive Director
- David Carter, Amplify LA, Co-Founder; angel investor
- Jason Yeh, Greycroft Partners, Senior Associate
- Brent Weinstein, United Talent Agency, Head of Digital Media
- Melinda Moore, angel investor, formerly Entertainment Media Ventures
11a - 11:45p
Startups in Entertainment: Silicon Beach Success Stories (WeWork first floor)
Several successful entertainment startups and companies will share keys to success in building businesses in Los Angles. Speakers will share their view on success factors including founding team, relationships with studios and talent, and connecting with consumers and fans. We'll discuss financing, revenue, partnerships, marketing and social media to market, promote and increase customers.
- Richard Raddon, ZEFR, Co-Founder
- Walter Delph, Scopely, CEO
- Chris Kantrowitz, Gobbler, CEO.
- Walter Delph, Adly, CEO
Meet the Influencers (Workshop Room)
Influencer marketing is increasingly becoming a part of marketing for entertainment companies and for startups. Meet influencers (and those who work with them) on this panel, including YouTubers, Viners, Instagram and more. They'll discuss how they build their brand, engage their audiences, and align with brands, startups or partners to help promote projects.
- Moderator: Adam Wescott, Mind Chatter, Executive Producer
- Kc James, #7 Vine influencer with 2.7M followers
- Speakers TBA
12p-12:45p
But How Do You Make Money: Content Measurement and Monetization (Workshop Room).
We'll discuss how startups and other entertainment companies are monetizing their content. We'll cover current trends in monetization, from advertising via video views and web page clicks, to subscription models (which ones are working for movies, music, games, etc.), and more. When does the freemium model with in-game upcharges works works? How do you set up virtual currencies and when will consumers paying actual money for in-game points. How can your analytics support your monetization strategy. And how does licensing, white-labeling and online merchandising come into play as additional revenue streams for entertainment franchises. Scheduled Speakers include:
- Allison Stern, Tubular, Co-Founder of YouTube video analytics platform
- Dan Brian, Demand Media, EVP of Media
- Arthur Martinez, OakReach, Founder
- Severin Nesslhauf, Edgecast What's Your Strategy: Marketing, Social Media and PR (WeWork First Floor)
Social media, marketing and PR experts will give tips, including defining your strategy, your story, voice, and how to execute your campaign. We'll discuss display, search, and social media marketing tools, and discuss how to use social media to generate buzz, connect with influencers and investors, and engage your audience. We'll also discuss effective PR strategies, including how to pitch to news outlets, what's the hook, and developing relationships.
- Amy McGee, ZEFR, Senior Director of Marketing and Publicity
- Nicole Jordan, Radix Collective, CEO/Founder. Radix handles PR for startups.
- Austin Null, Fullscreen, Social Engagement Strategist and creator of The Nive Nulls YouTube channel
- Laura Michael, Metro Public Relations, EVP. Laura does PR for YouTube channes, apps, etc. 1p-1:45p
Discussion (WeWork first floor)
Silicon Beach and the Community: How Can Hollywood and Universities Do More?
At our lunch keynote, we'll discuss what Hollywood and universities including UCLA, USC, etc are currently doing to connect with the startup community. And then we will brainstorm what we can all do to increase connections, including city-data hackathons, city/university-community internship programs and mentors, events, and more. Scheduled Speakers:
- Colin Sweeney, Office of Eric Garcetti, Digital Coordinator
- Jay Tucker, USC, Marshall School of Business, CTM, Interim Director and Chief Marketing Officer
- Leron Gubler, Hollywood Chamber of Commerce, CEO NOTE: Silicon Beach Fest registration does not include lunch time meal. We recommend local eateries and some food trucks will be nearby. Digital Tools for Actors, Artists, YouTubers, and Filmmakers (Workshop Room)
Several web sites and apps help the independent content creator create, develop, distribute, and market their own content. This panel features various tools that help actors, musicians (bands and composers), YouTubers and Filmmaker
- Heidi Levitt, Actor Genie, Founder / CEO of actor app; Casting Director (The Artist, Nixon, JFK, Natural Born Killers, and The Joy Luck Club.
- Jostein Svendsen, WeVideo, CEO
- Dan Levitt, Jammer.fm, founder
- Penka Kouneva, composer for games (Gears of War 3, Prince of Persia, Transformers) and lead orchestrator on movies (Elysium, Transformers,Pirates of the Caribbean 3, True Blood) 2-2:45p
Digital Innovators in Entertainment: Film, TV, Music (WeWork first floor)
Digital film and TV innovators have been making headlines, including crowdsourcing and crowdfunding as a new form of financing and marketing, to innovations in marketing, social media, and mobile. Panelists who innovate via new product development (mobile, app, etc.) will dicuss how they identify, develop, test, and package new products, and whether to build inhouse, or find / work with third parties, and promote the project internally and to fans / customers.
- Adam Chapnick, Indiegogo, Evangelist
- Josh Snow, DIRECTV, Digital Entertainment Projects - Senior Director
- Rachael McLean, JuntoBox Films, SVP Digital
- Doug Barasch, Universal Music Group, Senior Director Digital Marketing and Strategy Reaching Latino and Urban Audiences (Workshop Room) How do you reach the growing latino and urban audiences to promote your entertainment property or startup. What are the sites, apps, influencers, and online, mobile, and social media strategies to reach these audiences. How do you segment sub-audiences based on age demos, interests, region, language, international, social media platform use, and more.
- Sheila Marmon, Mirror Digital, CEO and Founder
- Aaron Nova, Conill Advertising / Saatchi & Saatch, Digital Account Supervisor - Jose Villa, Sensis, President.
- Charlie Echeverry, MiTu Network, CRO. MiTu is latino multichannel network of video creators
- More speakers TBA.
3-5p
Startup Showcase (WeWork first floor)
Approximately a dozen startups will pitch with 5 min pitches and 5 min Q&As. Startups include winners of Digital LA- monthly Startup Showcases, and student pitch teams from USC, UCLA, Pepperdine, and more. Our team of judges will determine an overall winner to receive the Silicon Beach Best Hollywood - 2013 Startup Showcase title. Produced by Andreas Seckler.
Judges:
- Howard Marks, Start Engine, Co-Founder
- Janet Tsai Dargan, Siemer & Associates
- Scott Sangster, Organic Startup, President
- More judges TBA.
Pitching Companies:
- Plug.dj, Alex Reinlieb, Co-Founder. Plug.dj lets music fans create virtual club rooms for any genre of music, where they can DJ for friends and other avatars from around the world @Plugdj
- SideVision, Peter Chen, Founder. SideVision helps content creators make revenue. @SideVision
- Filmzu, Nick Ghirardelli, Founder. Filmzu website lets filmmakers source and coorinate their cast and crew online. @filmzu
- Get This, Lisa Farris, Founder. Get This website lets consumers buy products they see on their fave TV shows. @getthistv
- Lootsie, Brandon Werber, President/ Co-Founder. Lootsie lets mobile game players get in-game Lootsie Points redeemable for in-store rewards at companies including Starbucks, Amazon, Target, GameStop, Best Buy, Sephora, and Home Depot. @lootsierewards
- Fingertip Maestro, Mark Okoh, Co-Founder. The Fingertip Maestro iPad app teaches you how to play music via color-coded touch.
- Cinecore, Josh Richter, Founder. Cinecore is a simple scalable Enterprise SaaS solution for film and TV productions of all types. Cinecore eliminates miscommunication, archiving, and material waste costs. With its user-friendly UI and mobile focus, Cinecore instantly updates hundreds of cast & crew, securely. Alum of the Warner Bros. Media Camp accelerator. @cinecore
- MediaMARK, Ginger Zumaeta, Founder. MediaMARK uses automated biometric data capture to provide market research about moviegoers for the film industry. MediaMARK is the winner of the LA Entertainment and Media Startup Weekend. @MediaMARK_LLC
- Gigmor, David Baird, Founder. Gigmor website matches musicians with compatible players in their area. Its upcoming proprietary matching engine will also match musicians and bands with gigs, content and products.
- Chirp, Ali Reza Kohani. Chirp is a multimedia and messaging app.
- MovieLaLa, Dana Loberg, Founder. MovieLala is a social network for movie fans to discover upcoming movies through friends and their favorite stars, and for studios to promote their film to fans. @movielala
- EverSport, Carl Kirchoff, Founder. EverSport is the next generation ESPN or the Hulu for sports and distributes premium live sports broadcasts to displaced fans around the globe
- Silo Labs, Mithun Baphana, Founder. Silo Labs photo channel app lets users view live photos of sports, fashion events, red carpet events, concerts, lifestyle & more in form of curated photo channels. @SiloLabs
- Yummy Yummy Tummy, Spencer Yip, Founder. Yummy Yummy Tummy creates kids educational games including Nommons Math Universe with a team including a Simpsons animator and a Sesame Street writer
- Frequency, Tom Kuhr, SVP Products and Marketing. The free Frequency video service lets you watch the most popular and most recent internet video from across the web in channel format - on the screen of your choice. @OnFrequency
3p - 3:45p Games: Console, Mobile, Social, Gaming (Workshop Room)
We'll discuss trends in gaming, including console, mobile games on iPad and iPhone, social games, and online gaming. What types of games and platforms have successful revenue models, from subscription to freemium with in-game upsell. How do you incentivize in-game purchases. eSports is huge with League of Legends - is there room for new gaming companies. How does legislation approving online gambling impact the development of a new category.
- Brock Pierce,Clearstone Global Gaming Fund, Managing Director
- Mark Donovan, CEO, Xfire
- Reed Shaffner, Scopely, VP of Product
- More Speakers TBA
4p - 4:45p Innovative Marketing Campaigns (Workshop Room)
Discuss innovative marketing campaigns with winners of the The Hollywood Reporter - Key Art Awards. These experts have award-winning experience in promoting films, which provide learnings for startups or other campaigns.
- Tony George, Soap Creative, VP Strategic Development. Won Key Art Award for Life of Pi website
- John Gheur, Signature Creative, CEO. Recently won Key Art Award for Star Trek app. 5-7p
- WeWork Cocktails: iPrecinct is hosting cocktails at WeWork
- Ignited Spaces Open House Cocktails. Visit the new Ignited Spaces with open bar and cocktails
- VIP Cocktails: VIP passes and speakers will be invited to VIP cocktails at another venue, TBD.
7-10p
Closing Party @ Writer's Room / Supperclub: You're invited to join our party where we'll head to the Writer's Room in Hollywood for more cocktails and networking. VIP passes can network in the VIP area. After 10p, we can go to the Supperclub. _____
Launching for the first time ever along side SBF- Hollywood - Fall 2013 - Idea to Screen is separate event where attendees attend for the full day, and interact with digital entertainment leaders who will give them real world advice and take-aways on how to get their Ideas to Screen. This Idea to Screen workshop is designed for everyone from producers, writers, actors, and others who have ideas and want to learn more about everything from development to financing to distribution to marketing and beyond.Hear from industry veterans in both traditional television and digital, who will dive deep into every aspect of the business, so that you are prepared to properly develop and pitch your idea to buyers. REGISTER
SCHEDULE (Names will be added as speakers are confirmed, subject to change):
Space limited to 50.
9:00 AM - 10 AM
MORNING KICK OFF: COFFEE & CONVERSATION WITH MAKER STUDIOS
- Ben Donovan, Co-Founder, Maker Studios
- Amy Finnerty, SVP of Talent, Maker Studios
- Chris Williams, Chief Development Officer, Maker Studios
10:00 am - 10:45 am Creative Development + Pitching Panel Creative development executives from major digital content distributors, production companies, agencies, and talent management companies will share what kind of content they are looking to invest in, the stages of content development, how to work with them, what their pitch process is, and tips and tricks on what to do and more importantly what not to do when pitching ideas.
- David Spiegelman, Creative Director, Digital and Manager of Development, Television at FishBowl Worldwide Media/Vin Di Bona Productions
- Jason Berger, Founder and CEO, Kids at Play
- Sandro Corsaro, Vice President, Creative & Content at Fandango/NBCUniversal
- Kendall Rhodes, Senior Vice President of Digital Content and Programming for Relativity Media
- Sarah Passe, Digital & Business Development, CAA
11:00 am - 11:45 pm
Funding & Financing & Packaging Panel Agents, buyers, producers, distributors, and brands will share the various business and financing models being used in the market today to fund digital originals including deficit financing, brand financed, self-financed, rev share, crowd-sourcing, and other creative financing ideas.
- Keyvan Peymani, Managing Director of the Digital Strategy, ICM Partners
- David Tochterman, Head of Digital Media, Innovative Artists
- Margo Plotkin, Digital & Brand Packaging, CAA
- Gabe Gordon, Managing Partner REACH Entertainment
- Marsha Levine, A List Entertainment
12:00 pm - 12:45 pm Marketing, PR & Audience Development Speakers from marketing and PR firms, along with audience development and engagement experts will share their thoughts and opinions on the best ways to promote productions and series including traditional methods, social media, kick off events, and other ways to get the word out and more importantly build a story world with an engaged audience.
- Dana Block, Director, Technlogy/Consumer PR, Allison+Partners
- Marcus Lovingwood, Founder & CEO, FUTURELEAP Media Company
- Brian Rodda, Principal Consultant at Brian Rodda Consulting
1:00 PM - 2:00 PM LUNCH & CONVERSATION WITH PHIL ROSENTHAL
Creator, Writer, and EP of Everyone Loves Raymond Showrunner and writer Phil Rosenthal sits down for a fun and funny interactive conversation about developing television shows in Hollywood, how he views the digital entertainment world, and many more great insights. He'll share his Hollywood story and offer real world advice to the audience, and we'll end with an interactive Q&A between Phil and the attendees. Lunch will be provided.
2:15 pm - 3:00 pm
Casting Panel: The New Way To Get The Job Casting directors, talent managers, and talent will talk about the casting process for both actors and hosts for projects across all screens. They'll share which methods work best, give tips and tricks, talk about how technology has changed the casting process, share stories, and what not to do!
- Heidi Levitt, Heidi Levitt Casting & ActorGenie App - Court Petrie - Yahoo
Additional speakers to be announced soon
3:00 pm - 5:00 pm Un-Conference Development Workshop & Story Hackathon Groups of will be divided up into different "production companies" and will be given real world "creative needs" from actual buyers. Each group will be given different creative parameters and guidelines needed to fully develop two different idea from scratch, create a one sheet, and prep a real life pitch of content categories that buyers are actively looking for. Throughout the workshop, the groups will be facilitated by guest producers who have worked with the actual buyers to help provide feedback and notes.
Each group will pitch their ideas to a panel of actual buyers from production companies, distributors, brands, and financers. Each panelist will provide feedback and notes for each pitch from the pitch itself to the creative concepts. You'll be provided with specific feedback to help form the pitch better and the panelists will have the opportunity to elect pitches for further discussion following the session.
Idea to Screen attendees also have access to Silicon Beach Fest Afterparties!
Email [email protected] for speaking and sponsorship opportunities.
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OUR RECENT EVENTS
Digital LA - Startup Fashion Show displays Silicon Beach startup fashions
 More than 40 models walked the runway wearing designs of new and up-and-coming Silicon Beach companies at our second Digital LA - Startup Fashion Show at Cross Campus in Santa Monica. This show is the only show during Fashion Week LA that exclusively features online / tech fashion companies. Fashion fans, bloggers, vloggers, press attended to see our seven presenting companies included: 1015 (women's dresses and outfits), Kenna + Maxi (women's flowing kaftans and cover-ups), Quest Apparel (causal men/women's active gear), Me Undies (men/women's underwear), LK3 (men's zip-up shirt which launched its Kickstarter at our show), District2.co (B2B online garment district sourcing directory), and ShapeShifterZ (digitally-printed costume body stuis, perfect for Halloween). More pics, recap below, and in our Facebook album of runway PICS.
 - Silicon Beach Fest - Sizzle Reel. Watch our Silicon Beach Fest - sizzle reel, by 4WT Media, featuring commentary by several startup CEOs, investors and more. Digital LA hosted its third Silicon Beach Fest in June, featuring multiple days of panels, pitches, parties, and more, attracting more than 3,000 attendees to all related events. Thanks to sponsors including Demand Media, Cornerstone OnDemand, MyLife, Media Temple, and dozens more, and thanks to organizing board including Radix Collective, PromoJam, TechZulu, PageWoo, Cross Campus, ROC and more. Article.
 Just 1 week left to apply to pitch at the SXSW Accelerator in Austin in March, deadline has been extended to Sunday Nov 11. The 2014 SXSW Accelerator on March 8-9, part of the SXSW Interactive Festival, provides 48 pitching companies the opportunity to improve your product launch, attract venture capitalists, polish your elevator pitch, get media exposure, build brand awareness, network, socialize - and get two comp SXSW Interactive passes! Application deadline is Nov 8. Your startup or product must be released between March 15, 2013 - June 15, 2014, raised < $5M, only one submission per company, founders must own part, and startup must be one of six categories: big data, content/entertainment, social, wearable, health innovative. Apply/Details. ALSO:
Our Digital LA - submitted panel got accepted at SXSW, and is listed first! Thanks for your votes.
JOBS: We just posted jobs at Cross Campus, Fox International Digital Home Entertainment, VP of Global Accounts - Amazon, simply new, Creative Age on our job board. Also posted: Warner Bros PR, and GOOD, VP of Community. Details / get or post a job on our job board.
Promote your company, product via a 590 x 90 banner ad here, or sponsor one of our upcoming events or create a custom one to reach more than 45,000 digital professionals based in LA. email [email protected] with SPONSOR as the subject.
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Digital LA - Startup Fashion Show @ Cross Campus
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 SANTA MONICA - More than 40 models walked the runway wearing designs of seven new and up-and-coming Silicon Beach companies at our second Digital LA - Startup Fashion Show at Cross Campus in Santa Monica. This show is the only show during Fashion Week LA featuring online / tech fashion companies. We figured since developers do hackathons, startup e-commerce companies should be able to showcase what they do with our startup fashion show! See our runway pics. THANKS to our PRESENTING COMPANIES:
- WJ Apparel Group (1015 Store) provides fast, trendy, LA-made fashion direct to both final consumers and retailers across the globe. http://1015store.com/ @1015store
- Quest Apparel was born out of a passion for accomplishment. Its clothing is made for those who Never Quit. http://questapparel.com/ @QuestApparel
- Me Undies is a subscription-based or single-order site where men and women can buy comfortable underwear and MeBasics socks. http://meundies.com/ @MeUndies @MeBasics.   
- LK3's first prototype, the Zippered Dress Shirt, reinvents the traditional button down dress shirt with creative and versatile updates. Launched its Kickstarter campaign at this show. http://facebook.com/LK3co @LK3co   
- District2.Co. Cassie Betts, CEO, Founder. District2.Co is a virtual garment district which connects brands and designers with manufacturers, wholesalers and distributors within a single online platform. http://district2.co/ @district2ptco   
- ShapeShifterZ creates custom body-shifting costumes to play, run, bike or swim. The company uses digital printing techniques to design each costume, sold online only. Perfect for Halloween! http://shapeshifterz.com/ @ShapeShifterZZ   
- Fashion Village: Styku's SmartFit online fitting room makes apparel shopping easy; customers answer a few simple questions and are recommended the best fitting size of the garment. @StykuSmartFit
THANKS TO: Cross Campus, JNB Events, PR: Eliza Goodman, Producers: Erik Huberman, Bruce Reynolds, Severin Nesselhauf, Cassie Betts, Dylan Steinman; DJ Michael Benz, Social Media: Betty Nguyen and Simona Asinovski, and Crowds On Demand.
ALL PHOTOS in this album by NastyCreatures Multimedia http://www.nastycreatures.com/
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Digital LA - Startup Showcase @ WeWork Hollywood
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 HOLLYWOOD - Six startups from entertainment to medical devices pitched at our Digital LA - Startup Showcase @ WeWork Hollywood. Congrats to Alex Reinlieb of Plug.dj, which lets music fans create and DJ virtual avatar dance rooms, which won the audience choice award. Alex's 3 minute pitch won him a $500 Delta.com voucher, which is a pretty good ROI by any measure. Check our PICS. Thanks to Elance and WeWork Hollywood for hosting! And thanks to all of our presenters for really polished professional pitches.  - Alex Reinlieb, Plug.dj, Co-Founder. The Plug.dj platform provides tools for musicians and DJs to build their fanbase, including creation of virtual club rooms where users can DJ as other users' virtual avatars dance to the music. plug.dj - Brandon Werber, Lootsie, Co-Founder / President. Lootsie lets mobile game players get Lootsie Points rewards for playing games across games, platformas and publishers, which can be redeemeed for rewards at companies including Starbucks, Amazon, Target, GameStop, Best Buy, Sephora, and Home Depot. @lootsierewards - Nick Ghirardelli, Filmzu, CEO/Founder. The Filmzu filmmaker social network lets vetted filmmakers rally and source cast and crew online, creating a film project to be discovered by producers, consumers, and businesses. Filmzu  - Jill Bigelow, Pelv-ice, Founder. Pelv-ice is a patented pelvic support device for post-partum mothers to apply ice to accelerate healing. Pelv-ice recently won third place in the USC's Silicon Beach pitch competition. - Marcus Lovingood, Founder, FutureLeap Film Accelerator (FFA) uses innovative social media technologies to cultivate and build highly targeted, worldwide audiences for major film projects. @marcuslovingood @futureleap - Ted Kramer, Six4Three, CEO. Six4Three is a software development firm specializing in visual pattern recognition with applications in marketing, social networking and e-commerce. Its Pinkinis app lets you find Facebook pics of friends in swimsuits.
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Digital LA - Movies and Music Go Social @CrossCampusLA
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 SANTA MONICA - Speakers from Marvel, Relativity, NBC, Universal Music, Live Nation, theAudience, Love and a .38 band shared how movies, music and TV use social media to increase awareness of releases, engage fans, and turn fans into friends at our Digital LA - Movies and Music Go Social panel at Cross Campus in Santa Monica. The panel is part of Digital LA's three panels for Social Media Week LA, consisting of more than 70 panels and events about social media. See PICS. HIGHLIGHTS- TOOLS: Your social media platform should match your audience. Facebook and Twitter are most common. Instagram, Tumblr and Pinterest are popular for movies/bands that skew younger or more female. Focus on using 2-3 social media tools well, rather than try to be everywhere (unless you have resources, or that's the goal of the promotion). - CONTENT: Content should match the tool and audience.  - Movies: Photos (one-sheet/movie posters, movie stills, movie stills with movie quotes, countdowns, behind-the-scenes director pics) are widely shared / liked on Facebook, Twitter, Instagram. Video: Trailers are widely shared for anticipated / franchise movies; focused campaign is required to promotes a trailer for a new property. Tina Sadeghi of Marvel Digital Media Group said just posting pictures of Loki and movie countdowns get lots of likes and RTs. - Music: Photos of concerts, and behind-the-scenes are widely shared. The band's personal tweets of life on tour and everyday life are extremely popular on social.  - INFLUENCERS. More movies are reaching out to influencers in certain target demos or niches to communicate to fans. Research to find out who the top influencers are in the social media platform, or niche topic, and invite them to a movie screening or concert.
Liz Jones of Relativity said they invited six top Vine influencers with 2M+ followers to a recent red carpet movie premiere. They took dozens of Vine videos of the event and featuring each other, which were widely shared and liked by fans. Concert venues, bands and music fests invite top music blogger, vloggers and YouTubers to the show, sometimes with backstage pass access, VIP seats, etc to share their experience. - CELEBS. Movies stars, rockstars, and athletes can leverage their huge reach on social to promote a project. - Music: Bands and music artists rule on Twitter. 7 of the Top 10 most followed on Twitter are artists (Bieber, Perry, Gaga, Swift, Britney, Rihanna, Timberlake) because they authentically tweet as themselves, and like at a concert, thrive off the energy of direct communication and feedback from fans. Danny Excess, the drummer of Love and a .38 band who also manages its social, said that he connects with his audience regularly, not just to promote a new release. "We connect every day and they get to know our personality," he said. "We don't treat or call them as our fans; they are our friends." - Movie promotions work best when the celeb is already active on social, "gets it" and tweets authentically about a project. Hugh Jackman @RealHughJackman regularly tweet-promotes his projects. Joseph Gordon-Levit @HitRECordJoe has been tweet-promoting his Don Jon film, including a trip to Twitter's headquarters. @BryanSinger single-handedly did early promotion from X-Men Days of Future Past by tweeting production pics and Vines, before the Trask Sentinels promotion at San Diego Comic-Con.  - VOICE: Voice -how you sound on social media - is very important to communicate to fans. Bands and music artists excel at connecting with fans with their real voice and personality. Danny Excess of the Love and a .38 band said that he and his band members tweet take turns tweeting with a consistent voice via @Loveanda38, which has more than 60,000 followers. Most official movie, label and TV shows have a news or casual news voice. When it fits the film, some movies tweet like a character from the film, like the raunchy @WhatTedSaid from the animated bear Ted movie. However, it's often difficult to keep character accounts active with the correct voice, or build much of a following in the typical 3-6 month movie ramp-up marketing cycle. - ADVERTISERS, BRANDS AND PARTNERS. Pick partners that align with your movie or band so it makes sense and doesn't feel forced. If an integrated campaign doesn't naturally fit (e.g. no pizza in Game of Thrones), try a "sponsored" or "brought to you by" (e.g. order pizza while you watch Game of Thrones). It's important to communicate with brands and partners for a coordinated social media effort across platforms in a consistent voice. For example, Marvel worked with Audi on Iron Man for a coordinate social campaign.  - CROSS PLATFORM: Large franchises or certain projects coordinate across movies, music, and TV. Bands from movie and TV soundtracks can play socially-shared concerts or make music videos. Tim Sovay of theAudience helps movies, music and sports with their integrated social campaigns. Motives are key on getting users to visit cross platform. Yes I follow you on Twitter, but why should I click on the link to your web site? What's there to motivate me? Movies used to be about driving everyone to the official web site, but now many movies focus instead on engagement on whatever social platform (Facebook, Tumblr, etc.) and in some cases, the social site IS the official movie web site. - MEASUREMENT. Topsy and several other tools were listed to track social media activity and engagement.  - WHAT'S MISSING aka STARTUP IDEAS:- Movie studios can't directly email fans who saw their movie to remind them about the DVD, soundtrack, local promotion, or related TV show. For example, this could help drive even more fans of the widely popular Avengers film to watch the well-debuted TV show Agents of SHIELD. - Social Media dashboard or standardized stats measuring engagement. Something like a Klout score, but measuring overall engagement for a social campaign. - Linking or tracking movie social media activity to movie ticket sales. Live Nation can use Ticketmaster to track impact of social media activity on concert ticket sales. - App that detects your most-played artists in your iTunes / Pandora playlists or most mentioned on your Facebook/Twitter, and reminds you when they are going to play in concert near you with one-button to buy tix. THANKS to our SPEAKERS  - Liz Jones, Relativity Media, SVP Digital Marketing. @LizJonesLA @RelativityMedia - Tina Sadeghi, Marvel Digital Media Group, Director, Digital Ad Sales. - Doug Barasch, Universal Music Group, Digital/Social Media Marketing Executive. @dougworld - Tim Carr, Live Nation Entertainment, Director of Social Media - Concerts Division. @LiveNation @TimCarrLA - Tim Sovay, theAudience, Senior VP of Entertainment & Sports @theAudience @timsovay - Danny Curnen, Love and a .38, drummer / social media. @Loveanda38 @dannyexcess - Gene Pao, NBC Digital Entertainment, digital for The Biggest Loser THANKS TO OUR AUD FOR GREAT TWEET-NOTES  RT "@justin_hart: "liking" something vs. true "engagement" = a smile in the hallway vs. a decent bear hug. #SMWLA #MoviesMusicRT @chloseslade Measure engagement by seeing what real people say about real things. Take the time to get to know your audience #moviesmusic #smwla RT "@cody: Nice reminder tonight just how good LA is at web marketing. #MoviesMusic #SMWLA RT @LizJonesLA You know what's fun? Sitting on a panel and seeing your movie trending WW. #donjon#moviesmusic pic.twitter.com/bci2ROMUpA RT @baraness75: Social media influencers - 85% of people make film decisions based on peer reviews #moviesmusic RT "@VuePlus: Great having 1 panel with talented people from both film and music #moviesmusic  RT @jambiadotcom #smwla #moviesmusic panel: don't post your tv spots to your social feed. Post new content. Think like a publisher, not a marketer. RT @ChloeSlade: You want to naturally weave brands with influencers to see success via social media platforms #moviesmusic #smwla RT @RLawrenceeSage: Love #smwla @DigitalLA and this panel discussion on Social Media in #moviesmusic https://vine.co/v/h6KWxJlEgux RT @theMaryHullett @DigitalLA's Movies & Music Go Social panel has me feeling inspired! Excited for work tomorrow. #moviesmusic #SMWLA RT @irinaliakh Great panel tonight with speakers from Marvel,Relativity,Universal,Live Nation #SWMLA#MoviesMusic Thanks,@DigitalLA. pic.twitter.com/3BUH1DORYC
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Digital LA - LGBT Marketing @ Drai's Hollywood
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HOLLYWOOD - Joel founder of Grindr, the market-leading geo-dating app with 4M view, shirtless YouTuber Davey Wavey with 150M views, and other innovators shared tips on how to use digital, social media, and influencer marketing to reach and engage audiences for your web series, app, Kickstarter or social campaign, at our LGBT marketing panel at LYST at Drai's Hollywood.
Check our PICS, highlights:
NICHE MARKETING TIPS
 1) Content First. Make sure your content rocks. Davey Wavey focuses on making funny, irreverent straightforward videos, which get naturally get shared. A fitness trainer, he usually appears shirtless in his videos, which is perfect for his brand and aud, increases shares and make good thumbnail photos, as u can see on Davey Wavey's YouTube channel: http://www.youtube.com/user/wickydkewl. Your thumbnail is your movie poster, said Brian Rodda.
2) Pick Digital Tools that Match your Project. When Joel founded geo-dating app Grindr, he used both street teams to promote word of mouth at trendy bars, and mobile ads. Grindr is now the leading geo-dating app with more than 4M downloads worldwide in more than 190 countries. Grindr is currently using Facebook to look for a spokesmodel.
 3) Rally Your Team. For big releases, rally your entire team beyond just your social media team to include your CEO, producer, or studio, cast and crew, etc. When indie filmmaker Allan Brocka released his Eating Out films or his Rick & Steve animated TV show on the Logo network, he and his cast members all tweeted and social-promoted the releases.
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Digital LA - Spas Go Social @BeverlyWilshire
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 BEVERLY HILLS - Spas can use social media to reach fans, give them a taste of their spa experience, and engage with inspiration, said speakers at our Digital LA - Spas Go Social panel at the Beverly Wilshire hotel in Beverly Hills. The panel is one of several Digital LA panels part of this year's Social Media Week LA. Check PICS.HIGHLIGHTS- SOCIAL TOOLS: Spas main social media tools are Facebook, Twitter, Instagram and Pinterest, thanks to heavy use of photos and female skew audiences. Spas tend to use the social media sites their audience is on, rather than test out the newest social media platform, because marketing resources tend to be limited. Google+ isn't widely used. Spa-goers tend not to use location-based services like Foursquare, Yelp, and Facebook to check-in or get discounts, because they want to relax, escape, and often they're in their bathrobes, with phones in their lockers.
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Digital LA - Digital Drinks @ Sayers Club
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  HOLLYWOOD - We met up at the Sayers Club, one of the top new clubs in Hollywood, for our Digital LA - Digital Drinks. Attendees from: Collective Digital Studio, Maker Studio, Shoedazzle, writers, directors, startup CEOs and investors enjoyed happy hour appetizer and drink specials. Several attendees befriended Shea, the lead singer of Lolove band, at her birthday dinner in the restaurant area, and were invited to attend her rockin' show in the adjacent lounge. Thanks to Photoboxi for photobooth pics and hosting! Before the Sayers, we attended the Hollywood Sign's 90th Anniversary White Party at Drai's at W Hollywood. Check the PICS.
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Digital LA - Digital Tools for Actors, YouTubers, Filmmakers
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  HOLLYWOOD - Expert panelists shared their fave tools for actors, YouTubers, filmmakers and musicians at our first Digital LA - Digital Tools panel at WeWork in Hollywood. After sharing fave websites, apps, and digital services, our cross-discipline roundtable elevated to a thought-provoking think tank where we brainstormed several new ideas for digital startups and services that don't exist yet. Check the PICS.
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Digital LA - Pool Party @ Ritz-Carlton w Channel Factory
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 DOWNTOWN - We enjoyed a hot Sunday Funday poolside with incredible city views at the private rooftop deck of the Ritz-Carlton Residences at LA Live for our annual Digital LA - Summer Pool Party with The Channel Factory. Attendees included: digital content directors, actors, songwriters, animators, and marketing pros from companies including Nickelodeon, Maker Studios, and Channel Factory.
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Digital LA - Startup Showcase Hollywood
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 HOLLYWOOD - Our Digital LA - Startup Showcase headed to Hollywood to feature six startups related to entertainment and travel. Startups included SideVision, Skit!, Fingertip Maestro, ClubVision, TripScope, and JAM Studios.The judges from Greycroft Partners, Live Nation Labs, Richardson Patel LLC and Futureleap, selected the Audience Choice winner SideVision as the overall winner.
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| Digital LA - Silicon Beach @ Cannes Beach panel |
 CANNES - Our Silicon Beach at Cannes Beach panel featured LA startup FilmBreak and a filmmaker making a documentary about LA startup Enplug, at Nikki Beach on Cannes Beach during the Cannes Film Fest. Check the PICs.
Speakers included:Darren Marble, CEO of FilmBreak, and Vladislav Pasternak, producer of Sex and Breakfast, one of this year's short films in the Cannes Film Festival. The film was written and directed by Victoria Kashtan, who was a photographer for our Silicon Beach Fest Hollywood. Victoria and Vlad also created the documentary film Notes of a Freshman, featuring the story of LA-based startup Enplug (StartEngine accelerator alum).
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| Digital LA - British Boris Breakfast: Google Hangout
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  SANTA MONICA - We hosted LA's first-ever three-way Google hangout with the Mayor of London Boris Johnson and LA and Silicon Valley VCs during BritWeek in LA. LA VCs Mark Terbeek of Greycroft Partners,and Ivan Nikkhoo and Jennifer Andreson of Siemer & Associates described Silicon Beach at the livechat with Boris Johnson live from the InnoTech Summit in London, and VCs in Silicon Valley. Thanks to BritWeek, UKTI LA, and Production Beast, as well as InnoTech Summit.
Watch the recast.
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| Digital LA - Job Board
| Welcome to the Digital LA Job Board! We launched with 10 jobs from leading companies. Post a job for $100 flat fee until the job is filled.
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Digital LA organizes events for professionals in online
entertainment, marketing, and advertising. Stop on by for
informal casual networking. Join the Digital
LA group at http://www.digitalla.net Attendees work at Sony Pictures, FOX
Interactive, MySpace, Google, Yahoo!, Disney, WB, NBC, EA,
Vivendi Games, Napster, and other entertainment, studios, ad
agencies, and tech companies. |
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