Behavioural Science, which includes the sub-disciplines of Psychology, Behavioural Economics and Cultural Anthropology, gives us advanced understanding on the "why's" of human behaviour. However, these powerful insights on behaviour change have yet to be applied to Shopper Marketing on a large scale.
The future of shopper insights lies in our ability to not only EXPLAIN shopping behaviour, but to also CHANGE shopping behaviour by tactically integrating these sciences throughout your marketing & innovation.
Will Leach, VP BrainJuicer Behavioural Labs, will discuss how BrainJuicer's Behavioural Model is being used by clients to uncover previously unrealized opportunities and how Behaviour Design is helping create next generation behaviour-based marketing that psychologically drives shopper choice.
Join Will as he presents new thinking on this critically relevant topic for marketers and researchers, along with the results of recent Behavioural Consulting projects conducted with clients.
Space is limited.
Reserve your webinar seat now:
In India, Asia or Australia?
Join us on Wednesday, 16 January at 4:00AM GMT
(9:30AM Mumbai / 12:00PM Shanghai / 3:00PM Sydney)
https://www2.gotomeeting.com/register/886769354
In Europe or Africa?
Join us on Wednesday, 16 January at 2:00PM GMT
(12:00PM Sao Paulo / 2:00PM London / 3:00PM Geneva / 4:00PM Johannesburg)
https://www2.gotomeeting.com/register/762493098
In the Americas?
Join us on Wednesday, 16 January at 6:00PM GMT
(10:00AM Los Angeles / 12:00PM Chicago / 1:00PM New York City / 4:00PM Sao Paulo)
https://www2.gotomeeting.com/register/498242746
Can't attend the webinar? Let us know if you'd like to receive a briefing for your team on the insights being shared.
After registering, you will receive an email containing information about joining the webinar. Please accept this into your calendar to confirm the time in your area.
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