Payette Brewing weighed many options when it came to the name and fate of their IPA. It was decided the best option was to take the opportunity to rebrand the beer with a new name. "Outlaw might have been the name that helped build Payette Brewing, but people drink the beer, not the name. With our new brewery construction underway, I'm excited to start sharing Rustler IPA with beer drinkers all over the West very soon!" says Payette Founder Mike Francis. 

The transition to Rustler will occur over the next few months. Payette will release variety twelve packs, known as "Prospector Packs" with Rustler cans included mid-September. Other canned packages, six packs, twelve packs and Adventure Packs (24 packs) will turn over to Rustler IPA in Idaho and throughout Payette's distribution footprint over the next few months. The can and package artwork of Rustler will be very similar in order to make the change very easy for consumers and retailers.