.

  Wheeler Business
  Consulting LLC
Developing Strong Leaders for the
Commercial Equipment Leasing/Financing Industry
Weekly Sales Tip
for Financing/Leasing Originators
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Leverage

Successful originators understand the importance of leveraging their marketing efforts. They build a network of stakeholders who can expand their presence in the market.  Successful originators work with vendors, end-users, and other stakeholders to become players in a specific niche. They leverage every transaction into additional contacts, additional relationships, and additional transactions. Originators who leverage themselves and their marketing efforts produce the greatest outcomes.

Successful originators in the commercial equipment leasing and finance industry also understand the benefits and challenges of "financial leverage." Their clients grow and prosper by leveraging their equity position. Additional capital through financing and leasing agreements allows businesses to grow faster and to build stronger operations. Some financial leverage is an excellent means for businesses to maximize bottom-line returns. However, too much financial leverage can ruin a company and quickly turn a profitable operation into a negative situation. Top originators encourage healthy financial leverage and discourage additional debt to clients who are unable to properly service their financial obligations. Strong originators are financial advisors and are able to consider the long-term benefits and consequences of assuming additional debt. Strong originators are able to analyze the current financial condition of a prospective client. Strong originators analyze specific equipment acquisitions to ascertain the economic benefit of each transaction. Strong originators add value by helping their clients maintain the proper financial leverage without creating financial stress. 


 
Managing Financial Leverage
 
   
  
This "Sales Tip" is provided by Wheeler Business Consulting.  Comments, questions and suggestions regarding
 weekly tips are welcome.
Phone: 410-877-0428 
   
       
 

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 Written specifically for
commercial equipment leasing and financing professionals.


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Scott Wheeler CLFP
Wheeler Business Consulting
1314 Marquis Ct. Fallston Maryland 21047
Phone: 410 877 0428  Fax 410 877 8161
Email: scott@wheelerbusinessconsulting.com
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