"The processed food industry hijacked our palates by using three highly addictive weapons - sugar, salt and wheat"
- Nancy Mure, PhD
Most people love the taste of processed foods, especially those laden with refined sugar. This NBA season, the training staff of the defending champion Golden State Warriors banned sugar from the team's private plane in order to promote improved nutrition. Other than a revolt against the ban on peanut butter and jelly sandwiches, the removal of most sugary foods and drinks was met with little resistance from the players...and rightly so. The harmful impact of excess refined sugar in our bodies is so pervasive that SugarScience.org considers it "The Toxic Truth".
Maxim believes preventative wellness is the cost effective, efficacious, and empowering solution to numerous health related issues and presents an enormously attractive investment opportunity as consumer awareness rises and increasingly larger flows of private and public capital are directed toward healthy living.
Functional foods and nutraceuticals
Ingredients and branded products
Fitness clubs and equipment
For more information on Maxim and our Wellness practice, feel free to reach out to us directly or through our website: www.maximpartnersllc.com.