Greetings!
January and February are forming a great start to 2012. New Products, New Programs, New Marketing Materials, and New Catalogs. Are you up to date? We are here to serve you.
Sincerely, Jim Marino Wes-Coast Marketing, Inc. |
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MBRP Performance Exhaust Cat Back and Axle Back Dual Systems for 2011-12 Mustang V6
A couple of new products just released for the 2011 to 2012 Mustang V6. They are both in stock and ready to ship. Make sure you update your system to reflect the addtion of these two items. Part #: S7242304 / S7242AL Dual Muffler - Axle Back - Split Rear for 2011-12 Mustang V6
- Mirror Polished 4" T304 Stainless Steel Tips
- Assertive, Rich Muscle Car Sound
- Easy 100% Bolt-on Installation
- Available in Pro (T304 Stainless Steel) and Installer (Aluminized) Series.
- +3 HP and +7 ft/lb Gain Over Stock
Part #: S7244409 / S7244AL Cat Back - Dual Split Rear for 2011-12 Mustang V6
- Mirror Polished 4" T304 Stainless Steel Tips
- Assertive, Rich Muscle Car Sound
- 2.5" Mandrel Bent Tubing
- Easy 100% Bolt-on Installation
- Available in XP (T409 Stainless Steel) and Installer (Aluminized) Series
- +6 HP and +8 ft/lb Gain Over Stock
[Download MBRP Flyer S7244] |
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TrailerWare New Product Line Joins WCM
 TrailerWare offers Premium Wall Protection Kits for Enclosed Vehicle Trailers. These Kits feature:
- Professional Look
- Stain & Oil Resistant
- Looks & Feels Like Carpet
- Easy Custom Install
- Limited LIFETIME Warranty
TrailerWare is an impact absorbing, 1/4" thick foam insulated barrier that looks and feels like carpet. It reaches a full height of 48" on the trailer walls, and easily trims to fit around any outlets, cabinets, or accessories. It's stain resistant to harsh chemicals, oil and water, cleans up easily and won't mold or mildew. TrailerWare is TOUGH, and can stand up to rugged condtions. Protect what you're loading into your trailer, and keep it looking professional.
 | | TrailerWare Installation Video |
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Extang New Revised Installation Sheet for EnCore
 The new revised Installation Sheet went into production this month. It will be posted to the Extang Website shortly. It has some additional tips for proper installation and the proper use of the tonneau cover. Please ensure that this version is what you send to customers and delete any prior versions yo may have.
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Ramsey Winch New Pricing Increase Announced
 Ramsey Winch has announced a price increase effective April 2, 2012. Ramsey states that while raw materials and commodity prices have stabilized in recent quarters, supply chain constraints and shortages have forced alternative sourcing resulting in significant purchase price variances. Unfortunately, Ramsey can no longer fully absorb these additional costs. Subsequently, it is necessary to increase prices 3.5% on all assemblies while spare parts will increase 5%. Key Points of the Implementation Schedule:
- All requests for quotation from this point forward will be subject to new pricing.
- Orders received with anticipated ship dates before April 2, 2012 will be honored at 2011 Prices with the following stipulations:
- Order Acceptance is subject to lead-time and material availability.
- Accepted and acknowledged orders not delivered by April 2, 2012 due to no fault of the customer will ship at 2011 pricing.
- All backlog currently scheduled to ship on April 2, 2012 or after, with the exception of the Wildcat Product Line, will be re-priced to reflect 2012 pricing.
Please be assured the Ramsey will continue to implement lean strategies and seek effective solutions to minimize the cost impact on customers. Ramsey will remain focused on providing reliable products and maintaining positive ongoing relationship. [D |
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Oracle Lighting HOD Bulbs
 Tired of dealing with HID Kits? The Oracle HOD Bulb may be a good alternative. The HOD Bulbs are 55W and emit 5500K. They are brighter and whiter than the factory halogen lights. The Luxury with the HOD Bulbs is that you do not need to wire in any ballasts. The HOD Bulbs are completely plug and play installation. Fast & Easy.
The new website (TheBulbGuide.com) is now live. You can use this to look up bulb sizes for customers and you can also use this for looking up bulb compatibility. Try it out. You will find this is a great resource.
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Extang EnCore Tonno named Truck Trend Best New Products for 2012
 Extang has received Truck Trend's SEMA 2012 Best New Product Award for the Encore Tonno. Extang EnCore Tonno is features a low profile, hard panel Tri-Fold for easy access from both front and rear. The EnCore is self-positioning which allows pain free installation and self-latching for extra security. Engineered rear latch locks the cover at the tailgate. Front Panel has a separate rotary latch and lock. It is America's #1 Selling Tonneau Cover. Made in the USA. Simply Superior.
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MBRP Exhaust
New Lower Pricing, New Part Numbers , New Website

MBRP has announced new lower pricing on the hottest Competition Exhaust System Pipes. They have also modified the part numbers to bring them into line with the MBRP automotive numbering system.
Be sure to visit MBRP's New Competition Exhaust Systems Website. It just launched this month.
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Extang New Products Release and Product News
 Extang has released the Solid Fold and Trifecta for the 2009 Dodge Ram with Cargo Box (5-1/2' Bed). Part #: 56420 - Solid Fold Part #: 44420 - Trifecta Part #: 46420 - Trifecta Signature Series
The 6.4' Bed Application will be available soon.
EnCore is now available for the 1994-2003 Chevy S-10 (6' Bed) and 1994-2001 Dodge Ram (6-1/2' Bed).
Part #: 62560 - Encore - 1994-2003 Chevy S-10 (6' Bed) Part #: 62570 - Encore - 1994-2001 Dodge Ram (6-1/2' Bed)
The long bed (8') applications which were announced last fall will begin shipping next week. Extang has finalized a single box that will contain all items including full length rails. This is a large box, and just like Solid Fold will require shipping via freight on a pallet. Most competitors with a rail system ship in 2 boxes. So this is a big advantage that EnCore offers.
The long bed applications that have been on order are all planned to ship by the end of February. Extang has been building and shipping a large quantity of displays to fulfill the orders they have. Please pay attention to the installation sheet details as the display contains an extra cross bar to strengthen the display and the details around fitting the EnCore rails to the display require the same amount of attention as installing on a truck. If you have received a display, please take time to confirm that the display is operating correctly and let your WCM Rep if any adjustments were needed. |
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DiabloSport New Application and Updates
 DiabloSport has just released a few new applications:
Part #: T1000 - Trinity for 2005-2010 Ford Explorer V8
- Trinity for 2006-2010 Ford Explorer V6
- Trinity for Ford 6.4L Powerstroke
- Trinity for 2006-2007 Cadillac CTS-V - 6.0L LS2
- Trinity for 2007-2009 Trail Blazer SS - 6.0L LS2
- Trinity for 2007-2009 Monte Carlo SS - 5.3L LS4
- Trinity for 2007-2009 Impala SS - 5.3L LS4
- Trinity for 2007-2009 Pontiac GXP - 5.3L LS4
Part #: U7164
- Predator for Ford 6.4L Powerstroke
DiabloSport has also released the 2012 Catalog.
 DiabloSport plans to launch their New Web Site within the 2nd Quarter of 2012. It will feature:
- New Modern Look
- Improved Vehicle Lookup
- New Parameter Descriptions
The DiabloSport DS315 In Store Display is now available. It is great to show off DiabloSport Products in your store. The display is ready for shipment now. This is a great resource to have. The In Store Display offers the following Value:
- Vehicle Specific Tri-Folds (Included)
- Ships Pre-Boxed with Easy Setup
- Demo Product Display Area
- Modular Design allows for easy Placement
If you have not arranged to get one, Contact your WCM Rep TODAY.
Certain Predator SKU's will be Superceded. In an effort to keep DiabloSport's brand margins high, DiabloSport has chosen to supersede select SKUs on the Predator product line. These SKUs are all items that are supported by the new inTune product which has several advantages.
DiabloSport will no longer be accepting orders for the following Predator SKUs due to duplicate application coverage on the new inTune I-1000 Device:
- U9000
- U7134
- U7135
- U7136
- U7137
- U7191
- U7194
If you have any questions, Contact your WCM Rep today.
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BedRug New VanRug and VanTred Cargo Mats now available for Nissan NV
 Bedrug has just released the new VanRug and VanTred Cargo Mats for the 2011-2012 Nissan NV. Part #: VRNV11 VanRug for Nissan NV 2011-2012
Part #: VTNV11 VanTred Cargo Mats for Nissan NV 2011-2012
The VanRug features
- 3/4" Custom Molded Polypropylene Foam
- Non-Skid Surface
- Molded to Fit Floor Ribs for Consistent Flat Surface
- Excellent Thermal Insulator & Reduces Engine & Road Noise
- Durable and Long Lasting - Handles Any Cargo
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Oracle Lighting DIY Video - Halos on Jeep JK
Here is a great video on installing Oracle Halos into a Jeep JK.
 | | Jeep Wrangler JK ORACLE Headlight Halo Ring Installation DIY |
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Extang New Solid Fold and EnCore Caution Labels & Hanging Tags
 Extang has implemented revised Caution Labels for the Solid Fold and added new hanging tags for both Solid Fold and EnCore on the tail panels. The intent is to better educate the end-user with the proper use of the Solid Fold and EnCore overall and improve customer satisfaction. The message is largely the same as the previous labels, but larger and laid out in bullets for a simpler read. Extang has added one statement (which is also in the Installation Guide) "The tonneau cover MUST be free of foreign materials including snow and ice before opening". Extang Research has confirmed that many issues are a result of customers not using the cover as described in both the open and closed positions. This also includes opening the tonneau with snow and ice build-up vs. clearing this off prior to opening. Failure to follow these cautions may result in severe damage and will void the warranty.
One caution label is adhered to the inside panel that is exposed on the driver's side when the system is folded completely open. The other tag is affixed to one of the rear spring clamps on the Solid Fold and to the latch release cable on the EnCore so they are visible upon opening the tailgate. This is intended to quickly alert proper use where the installer isn't present to explain (as in the case of car dealers, etc.).
Please review this information and discuss with your WCM Rep.
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Oracle Lighting New LED Light Bars
 Oracle has been working on a few new new light bars designs that will be available in the next few weeks. These Light bars are using the high quality Epistar LED that is much better quality than the competition. And it is BRIGHT. The LED Light Bar will be available in 22", 32", and 42". Click the Link to get the specs.
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Extang Encore Installation & "Tips & Tricks" Video
 Great News. Extang has provided EnCore Installation Video, Tips & Tricks Video, and How To Install Supplemental Sheets for your reference on the Extang Web Site. This will be invaluable for your customers that do-it-themselves. Please pass the links onto your customers.
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Pacesetter Exhaust Smog Legal Headers
 Worried about smog or legality issues? Here is a great reference list of Pacesetter Headers that are Smog Legal. The list provides a quick reference guide to application, part number, and EO Number. Feel free to print a copy and pass it along to those that can use it.
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Street Scene Equipment New Products
 Street Scene Equipment has just release a bunch of new products.
- Front & Rear Hard Urethane Wide Body Fender Flares - Jeep Wrangler 4DR 2007-2012
- Cowl Induction Style Hood Steel - Chevy Silverado 2007-2012 & Ford F150 2004-2008
- Front Chin Spoiler & Rear Deck Spoiler - Dodge Challenger 2007-2012
- Front Light Grille - Ford F150 2009-2012
- Black Powder Coat Chevy Bow Ties
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WCM Representatives
- Jim Marino - Principal 909-946-6899 - Office
- Chris Mitchell
909-946-6899 - Office - Dean Hargesheimer 760-522-8422 - Cell
- Pete Sween
916-835-3624 - Cell - Ted Huck 360-518-3313 - Cell
- Ian Gerrard
206-972-4369 - Cell - Zane Shaffer 480-421-8237 - Cell
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Current Promotions
(March 2, 2012)
[CLICK LINK FOR DETAILS]
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Are You Up To Date with Current Price Sheets
- Bedrug - 1/1/2012 - Diablo Sport - 2012 - Eaton Automotive - 1/1/10 - Extang - 11/1/11 - FST Performance - 3/24/11 - Goodridge - 12/19/11 - Husky Liners - 1/1/12 - 11-1B - K&N Engineering - 1/1/11 - MBRP Exhaust - 6/1/11 - McGard - 2011-1 - Moto-Gate - 2012 - Oracle Lighting - 2011 - Pacesetter Exhaust - 11/1/11 - Power Tank - 2012 - Street Scene Equip - 11/15/10 - Truxedo - 2012
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Calendar of Shows & Events
- Mar 2-3
Terra Del Sol
Ocotillo Wells, CA
- Mar 10-11
4Wheel Parts Truckfest
Honolulu, HI
- Apr 1-3
Lordco Trad Show
Vancouver, BC
- Apr 14-15
4Wheel Parts Truckfest
Puyallup, OR
- Mar 31 - Apr 8
MOAB Jeep Safari
Moab, UT
- Apr 28-29
Performance Whse Trade Show
Portland, OR
- May 19-20
4Wheel Parts Truckfest
Dalls, TX
- Jun 9-10
4Wheel Parts Truckfest
Ontario, CA
- Jun 14-15
4Wheel Parts Truckfest
Denver, CO
- Aug 4-5
4Wheel Parts Truckfest
Atlanta, GA
- Aug 11-12
4Wheel Parts Truckfest
Orlando, FL
- Sep 9-12
PWA Conference
Phoenix, AZ
- Sep 14-16
Sand Sport Show
Costa Mesa, CA
- Oct 6-7
Off-Road Expo Fall
Pomona, CA
- Oct 28 - Nov 2
SEMA Show
Las Vegas, NV
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About Us
Wes-Coast Marketing services the automotive aftermarket in the 13 Western States and Western Canada. Wes-Coast Marketing represents products suitable for distribution by Automotive Warehouse Distributors, Retailers, Performance, Import, Truck Accessory Distributors, and E-Tailers, along with a focus of full jobber support. With seven professional sales and marketing agents, Wes-Coast Marketing has a combined experience of over 182 years. Wes-Coast Marketing is a member of PWA, SEMA, and MRC.
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Territory
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