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What does Donald Trump have to do with the emotions of inertia?
By Alex Xiaoguang Zhu and Mike Mabey

The field of decision behavior research is of growing interest to market researchers. One of the more compelling forms of decision behavior strategy assumes the form of messaging tactics aimed at encouraging customers to not take action (i.e., not switching to a new product or service).
       Read on...
 MICHIGAN STATE UNIVERSITY | Master of Science in Marketing Research 
Could innovation governance save your company?
By Patrick Stroh   
  
We love innovation, don't we? It's fun, it's sexy, it's headline-grabbing and pleases customers. And of course we know globalization and commoditization are forcing companies to innovate continuously or get left in the proverbial dust.
  Read on... 
Data Quality - Traps, Tricks and Checks 
Tuesday, February 9, 2016 11:00 a.m. CST 
We all want the highest quality data and we know that every sample has a few people not paying full attention.

In this complimentary Webinar we review many of the common checks used to establish attention, and discuss just how effective for, or damaging to, data quality each one is
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Great focus groups: Part 2: Inside the conference room  
By Gary Frieden

In last month's article, I outlined how recruiters, moderators and facilities can affect the quality of focus group participation - and ultimately insights - prior to the start of a session. This second and final article of the series deals with how the psychology of the focus group is affected by what occurs during the focus group and how certain factors impact the overall insights
   Read on...

 

From our blogs
 
Have you finalized your marketing strategy for 2016?

 

Research War Stories: A giant compact disc  
 
Joel Reish was once conducting focus groups among young adults who listen to new-music radio stations. The client wanted to test their reactions to a special vehicle that the station could purchase that was designed to look like a giant compact disc.
       Read on... 

 

Queue Bits: Over half of Internet users worldwide use instant messaging
Marketing research and insights news and information. This issue's keywords: private and national food brands; instant messaging; product endorsement; Millennial finances; dessert  
 
Fifty-five percent of worldwide Internet users now use instant messaging every day ...

Though 95 percent of consumers buy private-label brands, only 12 percent of those surveyed said they wholeheartedly trust the safety of the private and national food brands ...

Research from SheKnows Media, Scottsdale, Ariz., shows female consumers prefer to hear from everyday people ...

Many Millennials struggle with financial priorities and how to plan for the future ...

Sixty-three percent of consumers surveyed indulge in dessert at least once a week ...

These reports were compiled from recent issues of the Daily News Queue, a free e-newsletter digest of marketing research and insights news and information delivered each business morning. Not already in the Queue? Sign up here! 

 

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