The saying “a picture is worth a thousand words” was coined in the 1920’s when people actually took time to use so many words to explain things. Today, a picture is worth 1/30 of a second for someone to make snap judgment.
That’s what your logo does for your company.
Do you provide a service or product? Is your brand professional or fun? What target do you serve? Do you want to evoke feelings of speed, elegance, calmness, or excitement? These are all questions that need to be asked when designing a logo.
A logo is ultimately a visual representation of a brand’s identity. Just like the Nike swoosh symbolizes athletic excellence and Apple’s iconic fruit is associated with innovation, a logo is a representation of a company’s mission, target, values, and personality.
Beyond what your logo stands for, you also want it to be easy and adaptable to use on marketing materials. A good logo will work in both color and in black and white. It will have a shape that works as small as one inch. The typeface should be easy to read.
Intercultural Talk New Logo
The back of my business card says “is your message getting lost in translation from English to English?" Intercultural Talk is about marketing and communication to people of different backgrounds, generations and experience.
Sometimes it’s the product that’s intercultural, with community outreach events, workshops with law enforcement or diversity & inclusion training. All of our marketing, whether digital or in-real-life, is through an intercultural and intergenerational lens.
I’ve worked with Tom Deja at Bossman Graphics for years on logos for clients. I couldn’t be more excited about the design he created Intercultural Talk.
“The exploration of connectivity, networking, and differing points of view are all present in this design. The red and blue stand out on their own as individual cultures. Each color crosses over one another, which symbolizes the crosstalk between cultures,” said Deja of the design concept. “When this happens the colors combine into yellow, which symbolizes the added brightness that comes from blending of cultures and messages,” he further explains.
The use of primary colors says the intermix of cultures and
to connect is basic and fundamental. The overlay of the grid hints at the complexity and depth of making it all work- communicating across lines of difference to truly understand someone else’s world and reality.