February 2018
Local Event: Writing for Intellectual Property
Join us
Tuesday, February 27, 2018
Noon to 1:00 PM (doors open at 11:30 AM)
Nectar Catering & Events (120 N Stevens Street, Spokane, WA 99201)

From copyright issues, trademarks, trade secrets, and tools for the web and social media, communications professionals won’t want to miss out. Join us as Partner and Legal Technologist at Pain Hamblen LLP, Greg Johnson, leads the conversation on intellectual property as it relates to the various aspects of public relations.
President's Message
Woman with short brown hair and an orange in shirt and in a blazer smiling
Jennifer Ferrero, APR
President
Greater Spokane
Chapter PRSA
PRSA - Regional and national benefits through conferences

Joining PRSA means BIG benefits for learning, networking, engagement, and discounts. This newsletter goes out to our membership. While you may be aware of local PRSA programming, you may not be aware of the extensive national benefits.

Let's focus on the benefits of regional and national conferences.

This spring, join the Greater Spokane Chapter at PRSA Game Changers in Seattle. This is the North Pacific District Conference, and we are fortunate to have the conference in Seattle (see below). This conference is not-to-be-missed! I attended the last conference in Reno, and had a great time meeting other chapters in our district, and learning from my peers.

Finally, each year, there is an annual PRSA International (ICON) conference - this year is in Austin, Texas. I have been lucky to go to two ICONs in Indianapolis and Boston. A highlight at the Boston conference was a strategic public relations presentation from NASA using APR style. See info below to register.
Focus on: Spokane Chapter PRSA
Board Members
Taylor McGill Treasurer
Taylor may be contacted at taylor@corlinc.com
Taylor McGill has a degree from WSU in management and operations, and 14 years in technology and business. As the co-founder and chief technology officer for Corlinc, Taylor has managed development and deployment of the company’s web application, digital marketing tactics, content marketing, establishment of strategic vertical markets, and growth strategy.

Why did you join PRSA?
Relationships are the foundation of success. I treat PR as the management of your brand’s relationship with its customers. PRSA Spokane is a reputable organization with great people and professionals in the field of marketing and PR. The local events provide a ton of value in the form of PR education, networking, and local support.

Why did you choose your profession?
My mother is a serial entrepreneur and somebody whom I’ve always admired. After graduation, I was eager to jump on the entrepreneur train and create something new. At Corlinc, my mother is my business partner and she co-founded our product to help entrepreneurs simplify relationship marketing with their audience through our platform of online communities. 

What are your hobbies?
I’m a big fan of going to comedy shows, Cougar football, playing poker (Texas Hold ‘em), and deep conversations about life, business, politics, finance, or technology. I’m a total geek.

Who is your hero?
Bruce Lee. When I was five years old, I saw my first Bruce Lee movie and remember how “different” he was based on his philosophies. I was hooked by his martial arts skill but stuck around for his approach to life and personal development as an individual.
PRSA District Conference - Seattle, WA
PRSA North Pacific District Conference - Join the Greater Spokane Chapter!

#PRSAGameChangers
Conference

Join the Spokane Chapter in Seattle this April for the regional conference.

The PRSA North Pacific District Conference comes to Seattle; known for global icons like Amazon, Microsoft, and Starbucks. Such game-changers transformed their businesses and organizations and in the process, redefined how we think about the world around us—from coffee to online retail and more. This is the closest you might get to an ICON level conference with major brands!

Reasons you should go
  • Great Keynotes: Wired Editor in Chief Nick Thompson, Microsoft Communications VP Frank Shaw and former White House Press Secretary Scott McClellan.
  • Unique Breakout Sessions: Session speakers’ backgrounds span an impressive range of brands -The NY Times, Google, Hewlett Packard, Microsoft, the White House, Oprah Winfrey Network, Linked In, PATH, Vacasa, Cisco and more.
  • Added Value Features: Fun Run, food tours, and tons of networking.
  • Interactive stations: Hone your career profile and ensure your effectiveness
  • Hotel and Airfare Discounts: The Hyatt at Olive 8 offers us significant discount on special conference room rates, book by March 30— Attendees staying at the conference hotel will receive extra perks as well. Alaska Airlines is offering airfare discounts.

2018 PRSA North Pacific District Conference
Sunday, April 22 to Tuesday, April 24, 2018
Hyatt at Olive 8 in downtown Seattle
PRSA National Conference - Austin, TX
At the PRSA International Conference in Austin, Texas, enhance your personal and professional network while engaging with some of the world’s most influential companies and organizations. Connect with thousands of colleagues and over 150 industry experts from all career levels, sectors, work environments and industries for three days of practical insight and networking.
Other Events, Webinars and Programming
Have Content - Will Share
Part of embracing our PR community is sharing the resources and expertise of our membership.

If you have a topic that you'd like write about, let us know! Whether it be the importance of writing for SEO or creating an inclusive PR training, if you have content to share with our PRSA community, we'd love to hear it. Email us at spokaneprsa@gmail.com .