Communication Leadership Awards
|
|
Nomination Period Closes Friday, October 13
|
|
The Greater Spokane PRSA Communications Leadership Awards are back! And even looking a little different. We’ve listened! The nomination forms have been simplified to streamline the process for nominators and the timeline has been extended for submitting nominations.
This year, we will recognize four outstanding leaders in the following categories. Additional information and nomination forms for these awards may be found on the
PRSA Spokane website.
- Communications Professional of the Year
- Rising PR Star of the Year
- Executive Communicator of the Year
- Degerness Award for Excellence in Public Relations
This year we have added a category for
Outstanding Public Relations Campaign recognizing a PR campaign that occurred between October 2016 – October 2017.
Click here to learn more about this award and submit an entry!
Don't forget - nominations close
this Friday, October 13
!
And please plan to join us for the actual celebration:
Greater Spokane Communication Leadership Awards Breakfast
Thursday, November 2, 2017 | 7:30 – 9:00 a.m.
$20 single ticket | $110 table of six
Barrister Winery |
1213 West Railroad Avenue, Spokane, WA 99201
Join us for a delicious breakfast made with love from Beacon Hill at
Barrister Winery downtown. You will also enjoy:
- Networking with fellow communicators.
- Introductions of our incoming chapter board members.
- A short chapter update and sneak peek at what the board has lined up for you next year.
- Recognition of the outstanding communications professionals in the Greater Spokane community.
|
|
Do you love supporting home-grown, local communications excellence? Consider sponsoring this event!
|
|
Northwest Museum of Arts and Culture
2316 W 1st Ave, Spokane, WA 99201
Cost:
$10 PRSA members; $15 Non-PRSA members
$5 PRSSA students; $10 for Non-PRSSA students
Parking is free. Lunch is included.
Join us
Wednesday, October 18
, at the Northwest Museum of Arts and Culture in Spokane for lunch and conversation with
Bruce Pinkleton, Ph.D., from the Washington State University Murrow College of Communication
. Dr. Pinkleton will give a brief presentation on using research to inform your PR campaign.
Pinkleton is the interim dean and a professor of communication in the Murrow College of Communication. His research program focuses on the motivations and information source use—including traditional and digital media—in individuals’ decision-making processes in health and public affairs. As part of this program of research, he examines ways to increase message effectiveness and conducts evaluations of communication campaigns directed to targeted audiences such as adolescents.
He is coauthor of Strategic Public Relations Management, now in its third edition, and is widely published in peer-reviewed journals. At WSU, he teaches topics including principles of public relations, PR campaign design and management, and quantitative research methods.
Pinkleton has been a member of PRSA for 28 years. He is a past recipient of the Educator of the Year Award, recognized jointly through the PRSA Greater Spokane Chapter and the Spokane Regional MarCom Association. He holds a total of eight top-paper awards from the International Communication Association or the Association for Education in Journalism and Mass Communication.
|
|
Special thanks to our sponsor for this event:
|
|
|
We still need a few more members to vote in our slate of directors for the 2018 calendar year to meet our quorum requirement.
If you are a current PRSA member and have not yet placed your vote to elect
Tim Osborn,
Laura Bracken and
Taylor McGill to the Board of Directors and
Jennifer Ferrero as President and
Katy Wagnon as President-Elect, please take a minute to do so today!
|
|
Lori Maricle, APR
President
Greater Spokane
Chapter PRSA
|
|
Did you miss our September program on re-branding?
We sat down with
Harry Sladich, executive vice president of hotel operations and global sales for Red Lion Hotels, to talk brand transformation and lessons learned from the re-branding of the Hotel RL here in Spokane.
Hotel RL’s new brand statement relies on strong Pacific Northwest elements like technology, the outdoors, and coffee. Here are some key takeaways on how they transformed the northwest casual, creative and welcoming face of Hotel RL:
- Technology integration. New processes means a learning curve for customers too. The hotel is targeting an emerging generation of professional travelers who are apt to conduct business from the cloud and be first to test new technology. However, Sladich pointed out their existing customer base has not changed and many loyal customers needed extra help transitioning to new features including mobile check-in, self-serve restaurant ordering and the elimination of the traditional “front desk.”
- Emphasis on training to create brand ambassadors. “No one has enough training dollars,” admits Sladich. But encouraging and listening to employee feedback is an important element for Hotel RL to find and integrate better ideas. Training employees on how to not only provide excellent customer service, but to also educate customers on the rationale behind the re-brand and how to take full advantage of the new hotel features are what will ultimately make the re-brand successful.
- Flexibility is the key to success. Recognizing that some elements of the rebrand would not work for select groups and being flexible to accommodate customer needs was critical to keeping loyal customers happy, said Sladich.
Don't miss our next event with Dr. Bruce Pinkleton from WSU! It will be a good one!
|
|
Events local to Spokane shown in
red
text.
- Oct. 12: Real-Time Advertising Academy with Quantcast, Spokane AAF
- Oct. 12: Think Like a Reporter, PRSA Webinar
- Oct. 13: Professional Communication Awards Deadline, PRSA Spokane
- Oct. 13: Crisis Communications Virtual Summit, PRSA and Ragan Communications Webinar
- Oct. 18: Conversations with...Bruce Pinkleton, WSU: Using Research to Inform Your PR Campaigns, PRSA Spokane
- Oct. 19: Setting Management Expectations: Tips for Communicating Expectations to Build Trust and Credibility, PRSA Webinar
- Oct. 23: Social Media #Mashup at Disneyland, PRSA and Ragan Communications
- Oct. 24: How to Navigate #FakeNews as a Communications Professional, PRSA Webinar
- Oct. 30: The Crisis Courtroom: A Brand on Trial, PRSA Evening Workshop Series, New York City
- Nov. 1: Crisis Communication Certificate Program, PRSA Webinar Series
- Nov. 2: Communication Leadership Awards Breakfast, PRSA Spokane
- Nov. 2: Reputation Champion's Roadmap Development: Leverage Experts and Peers to Create Your Organization's Plan, PRSA, New York
- Nov. 3: The Spokane Re-brand, Spokane MarCom
- Nov. 8: PR Daily World Conference, PRSA and Ragan Communications, Washington D.C.
- Nov. 8: PRSA 2017 Corporate Communications Strategic Collaboration Conference, PRSA, Chicago
- Dec. 12: Happy Hour Headshots, PRSA Spokane
|
|
|
|
|
|
|