September 2017
Student Scholarships Available
Attention PR and Communication Students!
The Greater Spokane PRSA chapter is accepting applications for student scholarships through September 29! Scholarships are open to current public relations and/or communication students with the following award options available:

- $1500 scholarship to an accredited university or college
- 1 year paid membership and entry to PRSSA/PRSA programming events
- Travel grant to attend a professional conference (up to $1500)

Students may apply online or submit applications via email to Elizabeth Giles, Student Relations Chair.
Communication Leadership Awards
Nomination Period Now Open through October 13
The Greater Spokane PRSA Communications Leadership Awards are back! And even looking a little different. We’ve listened! The nomination forms have been simplified to streamline the process for nominators and the timeline has been extended for submitting nominations.

This year, we will recognize four outstanding leaders in the following categories. Additional information and nomination forms for these awards may be found on the  PRSA Spokane website.

  • Communications Professional of the Year
  • Rising PR Star of the Year
  • Executive Communicator of the Year
  • Degerness Award for Excellence in Public Relations

This year we have added a category for Outstanding Public Relations Campaign recognizing a PR campaign that occurred between October 2016 – October 2017. Click here to learn more about this award and submit an entry!

Don't forget - nominations close on October 13th !

Please save the date and plan to join us for our awards breakfast at Barrister Winery on November 2 from 7:30-9 a.m. to recognize these outstanding leaders!
Coming Up
To Rebrand or Not to Rebrand?
Wednesday, September 20
Noon - 1 p.m. (Check in begins at 11:30 a.m.)

Do you know when it's time for a rebrand? It's not always an easy answer or an quick undertaking. But if you're trying to establish your company in a new light or attract a new audience, perhaps it's time to freshen up a bit.

Join us on Wednesday, September 20 as we listen to EVP Hotel Operations for RLH Corp Harry Sladich discuss the process they took when transforming the former Red Lion Hotel at the Park into the new and improved Hotel RL. Lunch is included, so please plan to join us at the hotel next Wednesday!
Using Research to Inform Your PR Campaigns
Conversations with...Bruce Pinkleton, WSU
Wednesday, October 18, 2017, 12-1 pm
Northwest Museum of Arts and Culture
2316 W 1st Ave, Spokane, WA 99201

$10 PRSA members; $15 Non-PRSA members
$5 PRSSA students; $10 for Non-PRSSA students
Parking is free. Lunch is included.

Join us Wednesday, October 18, at the Northwest Museum of Arts and Culture in Spokane for lunch and conversation with Bruce Pinkleton, Ph.D., from the Washington State University Murrow College of Communication. Dr. Pinkleton will give a brief presentation on using research to inform your PR campaign.

Pinkleton is the interim dean and a professor of communication in the Murrow College of Communication. His research program focuses on the motivations and information source use—including traditional and digital media—in individuals’ decision-making processes in health and public affairs. As part of this program of research, he examines ways to increase message effectiveness and conducts evaluations of communication campaigns directed to targeted audiences such as adolescents.

He is coauthor of Strategic Public Relations Management, now in its third edition, and is widely published in peer-reviewed journals. At WSU, he teaches topics including principles of public relations, PR campaign design and management, and quantitative research methods.

Pinkleton has been a member of PRSA for 28 years. He is a past recipient of the Educator of the Year Award, recognized jointly through the PRSA Greater Spokane Chapter and the Spokane Regional MarCom Association. He holds a total of eight top-paper awards from the International Communication Association or the Association for Education in Journalism and Mass Communication.

Special thanks to our sponsor for this event:
Meet Your PRSA Board Members
In her final year on the Board of Directors for PRSA Spokane, Deb Strohmaier serves as treasurer. Her previous positions were as secretary and then as program chair.

Deb currently works for Northwest Farm Credit Services as a communications specialist. After graduation from WSU (go Cougs!), she began her PR career as an “agency brat” in Walla Walla. From there she moved to Columbus, Ohio, where she earned her APR and served as treasurer and then as president of the Central Ohio PRSA chapter. She continued her PR career Columbus, where she worked for marcom agencies and corporations including ChemLawn, American Electric Power and Greif, Inc. In her last position at Greif, she was vice president of Global Communications for the multinational publicly held manufacturing company.

Deb moved back home in 2014 and enjoys the Coeur d’Alene life. She’s also a silent partner with her husband, Tom Lewis, who owns the two Once Upon a Child stores in Spokane.
Deb Strohmaier, APR

Deb may be contacted at
or 509-340-5443
President's Message
Lori Maricle, APR
Greater Spokane
Chapter PRSA

How PRSA Has Supported My Success
I recently had the amazing honor to visit two PR classes at Gonzaga University (GU) to share a little insight on what to expect in the professional world and why it is so important to take advantage of professional organizations after graduation, such as PRSA.

As a student, I was not involved in student clubs. Now as a professional, I can definitely see how that put me at a disadvantage when I first started my career. I didn’t have any kind of professional community established and I didn’t have access to quality professional development resources.

PRSA has been a big contributor to the success I have achieved in my career by giving me some really great benefits. Here are a few that I shared with the GU students:

Continuing education
This is what initially attracted me to join PRSA. There is a fantastic library of webinars and online resources available to members. The offline conferences and monthly chapter and section programming are fantastic. For me, this made all the difference making the jump into public relations from human resources. I was able to catch up on industry best practices, and now I keep up-to-date on trends and hot topics.

The saying, “it’s all about who you know” goes beyond your first job. Having an established professional community will help you be successful throughout your career. I love my PRSA community. This means I have people to ask when I have questions, gain insight when I need inspiration, and also help out when there is someone else in need.

A factor important for your personal success, but also for the success of the profession. Volunteering with PRSA has been so valuable for me. The leadership experience I gained through PRSA gave me the guts to venture out into the freelance world, be a better advocate for myself and my role in my 9-5 job, and to pursue obtaining my accreditation in public relations. In addition, we all need to be advocates for the professional and ethical practice of communications. Your contributions to the advancement of professional knowledge through PRSA helps to raise the bar for communications professionals across the board. If you haven’t considered it, I encourage you to volunteer and get involved!

PRSA’s accreditation process has a formal mentoring element, which was key to my success in achieving my APR, but networking also gives you exposure to other potential mentors. If you do not currently have a professional mentor: get one as soon as possible. Then, get another one! I have several wonderful mentors who have been instrumental in my professional development and success, each with his or her own area of expertise. These people do not have to be formal mentors either. There are a couple integral professionals that I lean on regularly, and who I consider mentors, that I did not get connected with through a formal mentoring program.

In all, my PRSA experience has been pretty great so far. I am so thankful for the opportunity to interact with some of the outstanding students at GU and share a little bit of my story with them. My hope is that we will see some of them at one of our upcoming chapter events and make them feel welcome to the Greater Spokane communications community!
Upcoming Events
Events local to Spokane shown in red text.

National PRSA  On-Demand Webinars available to members 24/7.