October 2016
Thanks for reading our newsletter where we'll share tips and trends on all aspects of communication and digital marketing! As always, please message us with any subjects you might like covered in future issues! 

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In This Issue

The State of Small Business

Are you optimistic about the future? As small business owners or managers, what are our biggest concerns? Let's look at results from a 2015 survey of 1,100 small businesses by Wasp Barcode

What Keeps Us Up At Night

The Top 5 Business Challenges for companies with 11 - 500 employees are (in different order by company size):
  • Growing Revenue
  • Increasing Profit
  • Cash flow
  • Hiring & retaining employees
  • Raising Capital / Government Regulations
What strategies will companies leaders use to increase revenue this year? The top 2 strategies are:

1) improve existing customer experience and retention (56%) and 
2) invest in new customer acquisition activities and methods.

What About Marketing?

When asked what they spend on marketing, 56% of small businesses spend less than 3% of revenue; 34% spend more than 4% of revenue on marketing efforts. Here's how it shakes out:

Social Media 61%
Email Marketing 46%
Paid Advertising 37%
Press Releases 36%
Direct mail 32%
Trade Shows/SEO 30%
TV/Radio 20%
Blogging 19%
Other 18%
Paid Internet Ads 12%

What percentage of these companies update their social media at least once a month as part of their marketing strategy?  

Facebook = 61%             LinkedIn = 34%              Twitter = 29%

Only 10% of businesses felt that their websites were "extremely important" to their business, with another 49% at "very important" and "important". Thirty-seven percent say that 1-5% of their business is generated online.

71% of small businesses do not use Customer Relationship Management software, although CRM is listed as an IT priority for the future. Of the 29% that do, 24% use Salesforce.com.

Where does your company fall within these statistics? What are your plans for growth next year? 

Contact us to discuss ways to outsource your social media or content marketing strategies!


You can now use your Salesforce data to run corporate reward & recognition programs. The ThinkSmartOne app fully integrates with Salesforce  to use your data to quickly set up performance improvement programs, provide incentives for specific actions, gamify your sales process and more!
Many Salesforce® users report that their biggest challenge is getting quality data input from the field. The ThinkSmartOne™ app can help! Encourage your sales team to fill out clear data in Salesforce® to improve data quality and CRM adoption, accuracy and completeness. Develop a quality­driven CRM that will save you time and money with ThinkSmartOne.
Contact Alex for a quick demo on how you can use your existing Salesforce® data to further improve your business!