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New Client Feature
Folium Medica

Launched by Chicagoan Natasha Samarozic, Folium Medica is an emerging company in all European-formulated, natural, botanical skin remedies.   


Upcoming Classes

I've been the PR Instructor at SCORE Chicago for three years and have added a new class to follow up the original.  Definitely worth checking out:

9/20/13
PR 102: Writing a Press Release

10/20/13
PR to Grow Your Business

Check here for more information on additional workshops


Our Services
Many of you know that we specialize in creating and implementing PR and marketing communications programs for startups and small business. 

Since January 2001, we have successfully helped launch and grow startups and small businesses across the country through public relations, and achieving hundreds of media stories for our clients.

If you, or someone you know, needs affordable help with generating awareness and grow your company, please contact me at jfortney@cascadecomms.com, and set up a complimentary evaluation and consultation!


Full-Service Agency
Whatever your marketing needs are, we can meet them.  Our list of trusted vendors allows Cascade Communications to be a one-stop-shop for small business!  Funding, brand, design, website, SEO, social media, photographers, video and more....we have it all!

Contact us to find out more.

Success Story

Founded by CPA Dan Gaffney, VouchedIn (VouchedIn.com) is the first online temporary work service genuinely focused on serving the specific needs of employers and contractors; where employers can search for the contractor who best meets their needs, and contractors have a resource to promote their services and experience. All for free!

We achieved media opportunities with CPA Trendlines, CPA Practice Advisor, Accounting Today, secured an on camera interview on "First Business", and helped grow their social media presence.

June 2013  
 
Greetings!

It's been a while since we've sent out a newsletter, but with so much exciting news we just had to sit down and let you know all about it.

In the past year, we have worked with some amazing startups and small businesses, and a few corporate clients like SMART Tech and Sprint.  This kind of well-roundness allows us to be better and more creative for all of our clients.

We are looking forward to some pretty exciting startup launches and small business expansions this year, and we'll tell you all about them here.

If you have questions or looking for help with PR or marketing communications as a whole for your business, be sure to contact us!  Not sure?  Check out my LinkedIn profile and read the recommendations and endorsements!

Best,
Jennifer
773/529-7547
jfortney@cascadecomms.com

My Story Source Live Media Pitch Feed Launches

Like us on Facebook and follow on Twitter, then post your media pitch with a link to your press release.  We have some pretty awesome top tier media following our feed like USA TODAY, Newsweek, LA Times, Windy City Live, and WGN-TV.  This tells us that they are very interested in receiving new story ideas in this format.  So what do you have to lose?  It's FREE!

Plus, each week we'll pick five pitches to highlight the following week!

@MyStorySource   #MyStorySource

Now Blogging on NBCChicago.com's
"Inc. Well"




I am very excited to announce that I am now blogging on PR, marketing and startups/small biz on NBCChicago.com's "Inc. Well" blog.  Here I share everything I've learned in my 15+ years in the industry as well as commentary on a variety of things.  I am also looking forward to covering some upcoming startup events in Chicago.

Case Study - Kumfy Tailz

When it comes to telling a great story one of the keys is differentiation and the ability to stand out in a crowded industry. 

I met Gail Sanders-Luckman two years ago in my SCORE PR workshop and she certainly had a product that stood out in a crow - a $50B+ a year crowd.
Kumfy Tailz started with a harness.  A harness with a one-of-a-kind concept using gel bag technology. The first product to focus on canine physiology, the harness, with gel bag, addresses the core of the dog, where fur and thin are the thinnest and the cardiovascular system is located.  Freezing or microwaving the gel bag, placing in the harness and putting on the core of the dog helps regulate body temperature.  The company came out with a winter coat using the same concept. 

Since starting with Kumfy Tailz two years ago, we've achieved more than 40 stories and reviews (industry, consumer and blog)  and additional opportunities with small business blogs including; AKC Family Dog, Pet Business (3x's), Pet Product News (4x's), Woman's Day, Windy City Live, Chicago Tribune, Animal Radio, DogTipper.com, AllThingsDog blog, and will soon be seen in the premiere issue of Good Doggy with Martha Stewart cover...and we're not done!

We set up 15 media interviews at Global Pet Expo 2012 and expect the same at Superzoo in July.  And, while we have a ways to go still, we've grown its social media presence by 200%.

In a lot of ways, the product speaks for itself but educating media required some creativity through infographics.

Expect to see it in some major retailers in the next year!

Keep your dog cool this summer:

www.KumfyTailz.com




This year, we've been honored to take part in VentureSHOT's Day of Experts.  Stay tuned for the next event and you can sign up to meet with me at no cost!

We appreciate referrals!

Cascade Communications | 773-529-7547 | jfortney@cascadecomms.com | http://www.cascadecomms.com
@SmallBizPRXpert    @MyStorySource
Chicago, IL 60614

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