Merriam-Webster's simple Definition of business is:
The activity of making, buying, or selling goods or providing services in exchange for money;
Work that is part of a job;
The amount of activity done by a store, company, factory, etc.
I would add that business is also a vehicle that provides resources to do greater things and make a difference in the world.
Most of us are in the "business" of selling something. In our industry, that something is products that are very effective in brand messaging. This is a benefit we offer clients. We also have the opportunity to do more for ourselves, our clients, and our world.
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