The over use of email marketing blasts waters down your brand, actually working against your efforts to drive Web site log-on activity. Consumers are easily distracted in this fast paced world today. Typical email reading sessions are over flowing with irrelevant email content that is too easily dismissed.
The Mini "Slim™" Catalog is uniquely configured to qualify for the 'folded-self-mailer' rate category, mailing at the lower Standard Letter Rate. The catalog format with reduced page count economy combined with favorable postage, reaches your target audience gently "tapping-on-the-shoulder", stimulating log-in traffic to your web site, where there is increasing brand awareness and expansion of product details.
|A well crafted offer, combined with a compelling reason to go online is the mission of the Mini "Slim™" Catalog. For example; "More colors and styles are offered on our Web site....go online for the latest sale pricing" is an important strategy to stimulate traffic. Rewarding the consumer for accepting the call-to-action creates buzz and makes frequent re-visitation more likely.|