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UPCOMING EVENTS

November 5 2010
Breakthrough to Abundant Success
Nat'l Conf of the Society of Women Engineers
Orlando, FL
Click here
(If you're near Orlando that weekend, let's have a meetup! Write me.)

November 17, 2010
Prosperity Marketing Mindset Workshop
for Women Entrepreneurs, Consultants and Practitioners
Litchfield County Women's Network

5:30 to 8:30 pm

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IN THE MEDIA

Check out the
Wall Street Journal Careers Section this Sunday -- for my tips on preparing for your career reinvention

MORE Magazine
My 52 Biggest Mistakes

Caprino Selected from over 5,000 submissions for 2011 Woman's Advantage Calendar

Resilient Living

Monster/Yahoo HotJobs

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Ellia Communications, Inc. is a coaching and consulting business dedicated to helping women achieve breakthrough - in their lives and work, relationships, and in themselves - to create life and work as they truly want it. Ellia offers transformative coaching, seminars, marketing consulting and resources that help women achieve their visions of passion, power, and purpose.
Kathy's book, Breakdown, Breakthrough offers a powerful, holistic guide to overcoming the 12 hidden crises women face today.
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or contact Kathy at:
kathy@elliacommunications.com
Phone: 203-834-9933
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Twitter: @kathycaprino
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Greetings!

whisper


Hello!

Today's newsletter focuses on the power of telling the truth - the raw and uncensored truth -- and how doing so can truly set you free. It can also bring to you new heart-aligned opportunities, experiences and people that enrich and enliven your life and excite you.

Read on below for more about Why Telling the Truth is a Powerful Career and Life Strategy.

NEW PROGRAMS FOR WOMEN ENTREPRENEURS!

Putting my 18-year corporate marketing experience and entrepreneurial expertise to good use, I'm so happy to announce that I'm launching a new series for women entrepreneurs this month called:

BUSINESS SUCCESS CATALYST

Learn the 5 Essential Steps to Entrepreneurial Success for Women

-- A Marketing Success Workshop from Ellia Communications --

Designed for women entrepreneurs and those considering launching a new venture, this two-hour workshop presents vital need-to-know information about what it takes to make your new venture a financial and emotional success. We'll explore the 5 "M's" of entrepreneurial success, including:

Mission - Determine what you want, and then what you really want from you business. Identify your mission and get clear on your competitive advantage that stands you apart from the rest.
Money - Develop a powerful financial planning capability and understand how to manage your business's finances authoritatively and confidently.
Management - Learn the essentials for managing a business and working more "on" your business than "in" your business.
Marketing - "People do business with people they know, like and trust." Learn how to authentically engage with potential clients and customers, and offer products and services that fit a variety of needs of an expansive community.
Mindset - Understand the prosperity mindset you need to run a successful business. Master the various roles essential to your business (and identify when you need outside help!)

Details:

When: Saturday, November 13th, 9:30 am to 11:30 am

Where:Meeting Room, Greenwich Library, Greenwich, CT
Fee: $97.00

This is a perfect opportunity to get the answers to questions you need to know. No question/issue is too small or big. Come and get live, on-the-spot coaching and learn from other, like-minded awesome women.

For more information and to register, visit http://bit.ly/bizcatalyst or call me at 203-834-9933. I can't wait to be with you!


JUMPSTART YOUR CAREER TRANSITION!

For women who wish to change or reshape their jobs and careers, and are ready to jumpstart the process now, I hope you'll call for a one-hour career consultation - it's $250 and in one short hour, you'll move forward in a big way!

Visit http://www.elliacommunications.com/coaching-services/#Private_Consultation for more info.

I'd to be of service to help you achieve breakthrough -- in your work, business, and in your life - to live and work as you truly want to.

Wishing you abundant love and success,

Kathy

P.S. I'll be in Orlando, FL the weekend of Nov. 5th giving a talk for the National Conference of the Society of Women Engineers. Come! or let's meet up afterwards for coffee, a drink, you name it. Let's share and break through!

P.P.S. Please do share this newsletter on social media or with friends and colleagues who may benefit from the information. I'd be grateful!

______________________________________________________

Why Telling The Truth Is A Powerful Business And Career (And Life) Strategy

_______________________________________________________

By Kathy Caprino

I've been stunned lately with the power of telling the truth - the raw, uncensored truth.

It's such a release, relief, and a joy to let the truth rip, rather than wasting so much psychic energy "spinning" the truth so that you project an image of doing better than you feel you are. (Those of you who've seen My 52 Mistakes know I'm committed to telling the truth about my mistakes, as hard as that is.)

Always Fantastic? I Think Not

I once knew a guy in my corporate life who, when asked, "How you doing, Fred? would answer, "Fantastic!" Every single day, Fred responded that he was "Fantastic." God, I hated that. How can you be fantastic every single day?

I tried to figure out what was up with this man. I asked my mom what she thought about it, and she said, "Anyone who's happy every day is an idiot!" Ha!

In trying to understand Fred, here's what I came up with all those years ago:

Fred was perhaps:

1) a terrible liar, or

2) so distrustful of others and insecure he had to project a fake "fantastic" image, or

3) living life so superficially that every day was, in fact, fantastic or

4) living life so deeply that every day was, in fact, fantastic

Whatever the case, I didn't resonate with this man at all, or with his same fantastic daily response.

Yesterday, I was talking to my awesome marketing advisor Krista Carnes of Booking Authors about my website, and I shared that over the past few months, I've heard people say this of my website:

1) It's too professional - it intimidates me

2) You've accomplished so much, I don't think I'm right for you (as a client)

3) How I experience you as a person (warm, compassion, approachable, caring, etc.) isn't what comes across on your site

I've always been confused about those impressions because clearly I'm sending out a vibe that isn't me.

Telling the Whole Truth

I finally listened! Krista helped me see what I needed was to tell a bit more of the truth - about who I am, what I care about, what I've been through. And in that telling of truth, those who are meant to connect with me as clients, friends and colleagues, will resonate with my words and find me.

So I revised the site again with more of my personal voice - which is an interesting mix of the professional but also the very human, flawed and honest. I also shared my personal story of breakdown and breakthrough - which I realize many folks don't know. (And wouldn't you know I heard from three awesome women this very morning hoping to connect!).

We're Just Afraid

I work with women every day in all stages of their careers and businesses who want to tell the truth but struggle with how to do it, for fear of being rejected or judged negatively. From corporate execs needing a powerful resume, to entrepreneurial women crafting marketing copy for their new programs, to creative folks deciding if they want to embrace Twitter and get their messages out there - we all want to tell the truth about who we are and what we love. We're just afraid.

So let's start communicating more of the real truth, but do it from a lens of positivity. Tell the truth in a way that fits that facts very well but allows room for as much hope, energy, and compassion as possible.

Make sure you tell the truth of who you really are - inside and out -- whether you're networking, speaking, writing, interviewing, or building clients and businesses. And make sure that your lens focus isn't set to "negative" to the exclusion of all of the amazing positivity your truth can reveal.

When you do, your words and stories will attract what you long for most: the heart-aligned jobs, opportunities, clients, business, friends, colleagues who you really want - not a circle of people and experiences that leave you feeling alone and cold.

SHARE!

I'd LOVE to hear from you. Please share your comments on my blog -- tell me where are you not telling the full truth, and can you access the courage today to tell more of your truth, share more of the real story? What happens when you do?

Indeed, my friends, the truth will set you free!


Kathy Caprino, MA
Ellia Communications, Inc.
email: kathy@elliacommunications.com
Phone: 203-834-9933
@kathycaprino
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