May Newsletter
For Leaders Driving Customer Centricity

This week we discuss the power of founding a business with customer obsession at its heart.

Linden shares his conversation with the former CEO and founder of Naked Wines, Luke Jecks.


Why being customer obsessed pays! Lessons from the CEO of massively successful startup Naked Wines
In this post Linden shares how Naked Wines's customer obsession lay the foundation for tremendous business success..
The Customer Culture Imperative
Marketing Book of the Year 2015!
For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks and It creates a guide for success based on 3 years of scientific study drawing insights from more than 100 businesses to identify seven key factors.
Measure Your Customer-Centric Culture
The Market Responsiveness Index (MRI)™ provides a powerful benchmark by which companies can rank and rate their level of responsiveness to customers needs, competitive threats, and market and business environmental changes against other companies in their industry and adjacent markets.
Book               The MRI               Services               Speaking               Contact