The popular War Stories column, which presents humorous tales of life in the research trenches, has historically been compiled by Art Shulman, president of Shulman Research in Van Nuys, Calif. Each month in our e-newsletters we feature anecdotes from past War Stories columns and over time, we have received a handful of submissions from our e-newsletter readers who want to share their own outlandish, quirky or otherwise entertaining experiences of research gone just-slightly awry.
Gerald Linda cites in-depth interviews on the subject of men's underwear being conducted among women. (Linda says that most men's underwear is actually purchased by women.) One respondent was terrific in describing the criteria of a good fit:
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