Pictured here: TOP: The BPN team with Mauricio Sabogal holding Grand Prix award, Deborah Malone, The Internationalist (center); Constanza Peuriot, BPN; and Judge Tim Mickelborough, Thomson Reuters. SIDE PHOTOS: 1.) Grand Prix Winners for Stayfree’s Women of Change: Virginie Haemmerli, OMD with Rowena Millward, Johnson & Johnson Asia Pacific; 2.) Citigroup’s Mark Ingall with BBC’s John Williams; 3.) Publicitas’ Bruce Brandfon with Ed McLoughlin and Dan Arzewski- both of Starcom MediaVest Group; 4.) Gregory Tikhanoff, Horizon Group and Antonio Boulos, BPN MENA with Tim Mickelborough; 5.) Deborah Malone with MasterCard’s Ben Jankowski and John Williams. 6.) John Ekambi, Initiative MENA; Mahdi Jaber, Initiative MENA; Dean Dalson, Lifescan and John McDonagh, Lifescan; 7.) Alice Lee of Dentsu’s Media Palette Hong Kong with John Williams. 8.) Havas Media’s Amy DuPon with Bruce Brandfon; 9.) Jimena Serrano and Claudia Arenas of Starcom MediaVest Mexico with John Williams; 10.) Scott Henderson and Zoryana Loboyko both of PHD Canada with Tim Mickelborough; 11.) Marcia Iacobucci, DDB and John Williams; 12.) Havas Media’s Joe Warren with BBC’s John Williams.
Winners in The Internationalist Awards for Innovation in Media Highlight the Emerging World, Social Causes and Purposeful Branding.
Two Grand Prix winners were announced—one for a leading multinational's efforts in India and another for the extraordinary work for little-known University in Peru:
Denmark's Vestas Wind Systems' CREX program or Corporate Renewable Energy Index which provides transparency in energy use among some of the world's largest corporations, led a number of B2B wins, including campaigns from Emerson, GE, and EDF Energy--all demonstrating levels of innovation traditionally associated with consumer marketing strategies.
Other remarkable wins: Follow2UnFollowMe created by by Starcom MediaVest Puerto Rico for the Puerto Rican Correctional & Rehabilitation Department. This daring work helped to deter young people from following a life of crime as intimates tweeted about their daily lives. Also iButterfly by Dentsu's Media Palette in Hong Kong enabled the agency to be positioned as both a media agency and the owner of a unique media that revolutionizes couponing. iButterfly is a mobile gaming experience that combines GPS services, motion sensors and augmented reality to let users "catch" a good deal right out of the air in the form of butterflies on their smartphones.
Banking and financial services made a bold come-back with inspiring work from Citi for their 200 Years Citi initiative, Mexico's GNP for Our Mexico of the Future, Bank of America's Merrill Edge for Face Retirement, Allstate's Equity is ________, and MasterCard's Priceless New York.
Havas Media, Starcom MediaVest Group and OMD on a worldwide basis showed the greatest number of wins. BPN, UM and Initiative, all part of IPG Mediabrands, along with Omnicom’s PHD, demonstrated strong performances from around the globe.
This year, top winning countries included: US, UK, Canada, Colombia, Mexico, Hong Kong and UAE.
To see the complete list of winners, go to: www.internationalist-awards.com. A video montage of all winning work, case studies and photos will be available online later this week.
The Internationalist Awards for Innovation in Media are inspiring case studies scored for insights, strategy, and results across all product categories and reflect the way companies market their products around the globe. Unlike many awards that cite the best in a single product or media category, The Awards for Innovation in Media enable all case study entries to compete equally across all classifications; winners are those with the highest point scores.