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December 2014 Issue:
Mary Jane Kinkade
MJK Communicastions
Welcome to the December issue of "WRITE ON" -- a newsletter created to provide helpful tips and tidbits -- along with an invitation to connect! 

With the holidays upon us I wish you and yours all the happiness and blessings in the world.  Regardless of which holiday you celebrate, I hope you will take time to enjoy the people around you who make life worth living! 

The New Year brings with it unlimited possibilities.  I look forward to exploring them with you.  As we said when were kids leaving school for holiday break, "See you next year!" -- MJK 

Photo Creidt:  Dollar Photo Club; Author: WavebreakmediaMicro 
About MJK
Over the last 25 years, I've worked with and written for some of the most successful companies and organizations in the world.  I've also had the opportunity to work with some of the smartest people in the communications and public relations industry.  They taught me how to meet and anticipate the needs of my clients. In today's high-technology world, that experience comes in especially handy.  
Today I write and consult for clients large and small to help them create the right content for the right people at the right time. Most importantly, the content is always aligned with my clients' business goals and objectives -- as everything in any marketing communications plan should.  

To get in touch, please email me at:  You may also visit and subscribe to my blog  and view samples of my work.  Until then, WRITE ON! 

Photo Credit:  Dollar Photo Club; Author: Stuart Miles
If your email Inbox is anything like mine, it's full of brand new messages every morning.  With so much content coming at us from all directions, it's hard to read it all -- which is why the content we send must stand out for fear of falling victim to the delete button.  

The other day, one post in particular caught my attention.  It was an article from SocialBro written by Andy Vale.  The article, titled, "The Social Media Marketing Tips You Can't Go Into 2015 Without," contains 10 very "tweetable" tips.  I think they are right on the money, so much so, that I decided to share them here.  The article, (well worth reading) provides the following 10 tips: 
 1.  Focus on posting what people care about.
 2.  Manage plans and set goals for your social channels.
 3.  Keep it simple.
 4.  Make creative competitions that fit your brand.
 5.  Be consistent with content sharing.
 6.  Make your targeting as accurate as possible.
 7.  Look at ways to break the fourth wall.
 8.  Use social channels to inform content creation.
 9.  Get in the habit of checking the news.
10. Learn to manage your time effectively.

Do you have any tips to add to this list?  If so, please tweet them my way at @maryjanekinkade. 
Photo Credit:  Dollar Photo Club; Author: T. L. Furrer 

Are you blogging yet?  If not, it's time to start.  Last month, we talked about Content Marketing and the importance of understanding your customers inside out and backwards, as well as knowing what you can offer them that no one else can.  Well, one of the ways to provide what you have to offer is to blog.  

If you're not sure what a blog is, think of it as an online diary of your experiences written in a way that's helpful for someone else.  Blogs are generally conversational in tone and invite readers to find out more.  Blogging is one of the most effective ways to build followers and to establish yourself and/or your company as an expert in your field.  

Not sure what to write about?  Start with what you are most passionate about.  Blogs exist on every topic under the sun, so write about what you know and love in a way that will attract and interest other people who love it too.   

If you are brand new to blogging, I recommend reading the book, Born to Blog by Mark Schaefer.  I read it and refer back to it often. It's a fun and fast read.  

Looking for one-on-one coaching?  It would be my pleasure to get your blog up and running in the New Year.  Contact me and we'll get to work. 

Mary Jane Kinkade
MJK Communications
538 High Street
Mlmay, NJ 08340


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