November 23, 2016
Issue #3
Welcome to our third CJF Marketing International newsletter, developed to keep our industry friends up to date and informed on important issues. We also like to recognize client achievements. We invite you to read on and then please feel free to pass on to your colleagues.

WELCOME TO OUR NEW CLIENT!
 
We are pleased to welcome Fashion Outlets of Las Vegas! CJFMI has been retained to research, write and present a strategic Retail Tourism Marketing Plan and to lead the implementation of the Travel & Tourism program for Fashion Outlets of Las Vegas. We are looking forward to working with the team .
Client Spotlight

Artegon Marketplace
Going Big for Small Businesses on Small Business Saturday

Mom and pop shops, brick and mortar stores, holes in the wall-there are many names for them, but small businesses can always be defined by one word: vital. They are the lifeblood of entire communities, not only providing goods and services to those they serve but also a unique character and a boost to the local economy.

A major part of the Anti-Ordinary vision for Artegon revolves around their putting small businesses on the pedestal they deserve. In celebration of Small Business Saturday (November 26!), they interviewed some of the small business owners who make a big impact on Artegon and Orlando as a whole.


The Seaport District NYC 
The Taylor Swift Experience

One of the GRAMMY Museum's most popular exhibits to date,  The Taylor Swift Experience,  gives visitors and fans an in-depth look at the multi-platinum selling artist as a singer, musician, songwriter, entrepreneur and style icon through personal photographs and home videos, interactive experiences, handwritten lyrics of Taylor's top-charting hits, and iconic performance outfits.   This exhibit is now at the Seaport District NYC.


Faneuil Hall Marketplace
New Boston Tradition Is Born...Blink!

Blink! - the state-of-the-art light & sound extravaganza that transforms every inch of America's first open marketplace - returns to Faneuil Hall Marketplace and Marketplace Center for a fourth year. This magical and unforgettable light show uses over 350,000 LED lights to illuminate Boston's skyline - to the song stylings of the Holiday Pops - in a seven minute spectacle that runs continuously each evening throughout the holidays.

Trade Show Round-Up
We just returned from World Travel Market in London, where we represented the Seaport District NYC, Artegon Marketplace and The Outlets at Assembly Row. We ended up with:
  • 25 tour operator appointments and walk-ups with whom we were able to meet (in addition to all the material picked up from the counter and brochure racks).
  • 14 tour operators from the speed networking session.
  • 18 media/sales/editorial professionals, including bloggers.
WTM was very successful for our clients and we are busy doing all the follow-up from the show. Lots of interest in shopping and dining in the USA!
Trends, Stats & Other Updates
Eight Big Travel Predictions for 2017

Read what you can expect next year such as how technology is fueling a more demanding and impatient traveler, how business combined with leisure travel continues to blur and is now called "bleisure", how travelers want to bring balance back into their lives, how important going green is, how we as retailers need to learn how to sell experiences and aspirations, not just product and lots more.

The CJF Marketing International 

NYC

Boston

Orlando

Southern CA

DC

Boston


Las Vegas

Training for the MECSC, Middle East Council of Shopping Centres: 

For more information, contact Carolyn J. Feimster, CRX, CMD at Carolyn@CJFMarketingInternational.com

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