| Speaker Spotlight  Are you struggling to connect with the newest populations in the home buyer market? At #KAHC16, you can learn digital marketing strategies from Kristin Messerli, founder and managing director of Cultural Outreach Solutions. Kristin's goal is to increase production and improve the customer service experience in the mortgage industry by giving you a map! This M.A.P. is a Marketing Access Plan to reach out to Hispanic and millennial consumers that, combined, make up the single largest segment of the first-time home buyer market.
Join Ms. Messerli for MAP Your Way to More Home Buyers!, on Tuesday, October 18, from 2-3:30 p.m. Ms. Messerli has expertise is in multicultural marketing, millennial homeownership, and compliance with diversity regulations in the Dodd-Frank. She is a frequent speaker at national conferences in the housing industry and has written for numerous publications. In addition to her business, Ms. Messerli consults with the National Association of Hispanic Real Estate Professionals (NAHREP) Consulting Services, and she is the co-author of the MBA's Section 342 Compliance Essentials Toolkit. Ms. Messerli started her career in the mortgage industry and later worked as a social worker both locally and abroad, training providers on culturally competent practice. Prior to starting her own business, she consulted with former McKinsey consultants at the Center for the Creation of Economic Wealth to develop international social enterprises. Ms. Messerli is fluent in Spanish and holds her Masters in Public Administration from the University of Oklahoma. |
We're doing things just a bit different this year for the 2016 Kentucky Affordable Housing Conference (KAHC)! Prizes will be awarded to attendees who earn the most points by completing tasks and/or interacting with other attendees, speakers, and staff through the #KAHC16 app. Full details of how to earn points will be in upcoming eGrams.
