Your update on what's happening in the world of Digital Marketing
5 Mobile Trends to Master 


 The mobile web continues to grow at a rapid pace. Internet connectivity is improving and smart phones are getting smarter, resulting in the massive growth of the mobile web.

Statistics show 90% of people who own a mobile have it with them 24 hours a day. Of those, 60% use mobile as their primary way of accessing the internet. Over 40% of email is opened on a mobile and 70% of people who have a mobile would give up alcohol before their phone!

But what does it mean for your business?

Video - 5 Key Mobile Trends to Master


Tips for creating your buyer personas 


Most businesses recognise the value of creating buyer personas, as they allow companies to understand their customers better and tailor their marketing campaigns more effectively. But how do you create a buyer persona that reflects your existing or target consumer base? And how do you make it easy for your marketing team to understand and use?

You need to understand your buyers and make sure everyone in your sales and marketing teams do too.

 

Read more

5 Tips for speaker success  
Organising an event can seem daunting, particularly if your job is to pick the speakers. Choosing the right people to speak at your conference or summit could determine whether or not it is a success. Whatever the focus of your event is, the following tips should help you to make the right speaker choices.


1. Make relevancy your top priority

Some events organisers are tempted by offers from big-name speakers because they can help to draw a crowd. However, the key is to find someone who is qualified to speak on the desired subject matter and is considered an expert in that field. It's no good drawing a large crowd only to find that your speaker is on a completely different wavelength from your audience.
WSI's FREE webinar 
3 ways to guarantee customers don't abandon your mobile site

Join us on Thursday, 28th August at 16:00 (GMT)


Internet Usage on mobile has surpassed desktop usage

* 55% of adult shoppers used    
  their smartphone to make a
  holiday purchase in 2013

* 32% said they purchased
  merchandise on a weekly basis
  via their smartphone

To read the entire eMarketer article, click here.


  

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