This holiday season, we at NPQ have a lot to be thankful for!
NPQ has grown enormously over the past two years:
According to our ALEXA traffic Ranking, NPQ has the second highest readership of the sector's major print/online publications and we're rising fast!
- The number of visits to our website has grown by 540%
- The number of NPQ's absolute unique visitors has grown by 339%
By any measure, NPQ is expanding at a phenomenal rate. Many of our metrics appear to be on steroids.
But these numbers reflect something more exciting and that is our changing relationship with you...
It's obviously no secret that the world in which nonprofits work has changed enormously in the past two years. The politics, policies, economics and resources that deeply impact the work of philanthropy and nonprofits are all in a state of flux. But who tracking this at the multiple levels at which the change is occurring?
NPQ has always consulted its readers on its editorial content. Two years ago a group of our readers told us that this would be a period of tectonic shifts and that NPQ needed to push itself to respond to the pace and proportions of change. So literally overnight NPQ decided to add daily publishing to what had been (we now realize) a slow quarterly cycle. We felt like this was necessary to help you stay abreast of what has turned out to be two years of fast moving chaos.
And in so doing, NPQ changed from being primarily a print journal to publishing daily digital content which we sent to you in the form of the Nonprofit Newswire each and every morning. At first, a number of readers unsubscribed and then that stopped and we started to grow. We developed an active social life on Twitter and Facebook and readers began sharing stories from NPQ.
Meanwhile, NPQ has turned into something of a small but functional newsroom. NPQ contributors have "beats" and content has to be produced quickly and imbued with a sense of context. We have to make meaning of the streams of information out there - so we put our most seasoned staff on sorting through thousands of news reports each day and out of those stories we choose ones we think may indicate a shift in thinking, or practice. We cover the massive events - like the mid-term elections, and the small happenings - like the closing of a therapeutic pool in a rural area and try to make sense of the trends we see over time. You often help us do that.
This means, quite literally, we go to bed late and we get up early and in each of those extra moments spent, we are thinking of your needs. We see what's popular and what resonates with you. We read every single comment you make in response to an article.
Here at NPQ, we feel like we are writing the history of an era in civil society in real time and very much in response to your interests. You are voting for NPQ's content with your figurative feet.
As a direct result of the care we have put into making our online publishing responsive NPQ has experienced enormous growth. We moved in two years from being lowest in online traffic in our field of competitor publications to second and rising fast.
Back in the day, anyone with an HTML handbook and a laptop could kick sand in our faces. Not now. NPQ's online presence just keeps getting stronger and stronger.
And the best is yet to come . . .
NPQ's plans for the coming year are to begin to involve you even more in helping to write the history of our times from the perspective of civil society. NPQ will be adopting a "collaborative journalism" model that will involve members of our community of readers more deeply in developing content.
We are more than excited about taking this next big step and look forward to the increasing intelligence of our work that will result from having you a part of it.
Editor in Chief