Your update on what's happening in the world of Digital Marketing
5 tips for attracting new customers with Content Marketing  


Content marketing is vital for improving search engine rankings, driving website traffic, nurturing existing leads and attracting new ones.

Publishing content used to be a nice idea for businesses who wanted to show they were experts in their field. Not any more! Getting regular, relevant, quality content out there is now an essential part of your marketing activity. Notice those words at the beginning of the last sentence - regular, relevant, quality. It's no good just posting any old thing and stuffing it with key words you think people might search for. Your content has to be of interest to your readers.

5 Content Marketing Tips

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How to avoid falling foul of Google algorithm updates 

Panda, Penguin and Hummingbird - the major Google algorithm updates. You may well have heard about them so know why they've been introduced. If not, put simply, Google want to give searchers the best results they can and they're not happy with people who are trying to fool their search engine. 

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Twitter - Why your business should be using it 
 

Twitter can be a really valuable tool for your business, helping to promote the profile of your brand, attracting new customers, interacting with existing customers, introducing special offers and keeping an eye on the competition. With 140 million people using the networking site around the globe, getting to grips with Twitter is a must.
Here are a few tips to help you get started or to improve your existing Twitter strategy:
 
WSI's FREE webinar 
Tactics for Creating Content

Join us on Thursday, 22nd May at 16:00 (GMT)

 
Attending a Conference?

 

Then make sure you get the most from it and go with a plan of action. You want to get the most benefit, while enjoying the experience.

  • If it's possible, identify who you want to meet in advance of the event
  • Make sure you have your business cards ready
  • Have a social media strategy for before, during and after the event
  • Don't forget your chargers (especially if travelling overseas)!
  • If it looks as though you'll have some spare time, plan what you want to do with it 

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