In fundraising circles, there is a great debate about the impact that Millennials have on our overall fundraising efforts and whether or not to spend time and resources attempting to engage them. While it’s true that they do not give much to charity (no generation has ever given significantly to charity early in their lives), they can have an impact on how we raise money, especially from businesses.
In her article, "4 Ways That Supporting Charity Is Good for Business," Molly Reynolds from
Inc.com notes that Millennials, and their $2.45 trillion in spending power, are driving the social responsibility movement. Check out the article and discover other reasons why charity is good for business.
|