Your update on what's happening in the world of Digital Marketing
5 Digital Trends to get Ahead in 2015 

 

We are approaching the end of 2014 and if you're not doing it already, you need to start thinking about your marketing plan for 2015. A key factor in gaining the advantage over your competitors is to identify significant Digital Marketing trends. Then, use those trends to take steps to improve your buyer's experience, and increase their engagement. 

 

Here are 5 important digital trends to be ready for so you can get ahead in 2015.

 

1. Marketing is Everyone's Job

Marketing, sales, Public Relations and Advertising will continue to come closer together as online customer behaviour evolves. It is more important than ever to use collaborative marketing methods to create engaging content and improve the online customer experience.

 



Get ahead in 2015 with these 5 digital trends
Get ahead in 2015 with these 5 digital trends

Content Marketing: How Big is your Audience? 
 

You've spent hours crafting your latest blog, Facebook post or Twitter campaign, but find yourself continually disappointed by the small number of people who seem to be reading and engaging with it. But how do you work out how many people are actually reading what you post? Are your content marketing efforts bringing returns?

The chances are, your audience is bigger than you think. A research project carried out by Facebook and Stanford University showed a large discrepancy between perceived audiences and actual audience size. It found that actual audience sizes tend to be four times greater per post than presumed. The reason for the discrepancy? Around 23% of people simply guess audience size, while 21% base their assumptions on the number of likes and comments they get for each post.
 
 
The Rugby Business Network Gloucester Talks World Cups 

We organise our local Rugby Business Network events in Gloucester, Cheltenham and Bristol.  These are great business networking events for people in business who have an interest (or in our case a passion) for rugby at all levels of the game; from mini and youth club level to premiership and international teams.
This is the round up of last week's event where we had Amber Reed, World Cup winning England & Bristol Ladies player and Stephen Vaughan, CEO of Gloucester Rugby speaking.

There was a warm welcome for the Rugby Business Network yesterday at Kingsholm, the home of Gloucester Rugby. Businesses came together to network and talk about rugby and business in a no fuss, no pressure environment, as well as hearing from our 2 great speakers. There were many topics on the menu, but at the top of the list was both world cups.

First up was Amber Reed, England International, Bristol Ladies player and member of this year's world cup winning squad.
WSI's FREE webinar 
15 Ways to Adapt to the Digital Landscape 

Join us on Thursday, 25th November at 16:00 

Marketing Stats 

Why marketing tech investments will change in 2015

Marketers are aware that integrating technologies is as important as acquiring new ones. In a 2014 survey found that

* For 62% of people the main reason for investing in new technology was to improve customer service 

* 25%  want their new technology to reduce marketing spend and increase efficiency 

* Technology only accounted for for 16% of digital marketing spend  

Click here to read the entire eMarketer article.

 

   

 

 

WSI Whitepaper

 

5 Steps to Mastering the Art of Social Selling

 

At the end of the day, sales and marketing teams need to get on the same page. Selling, like marketing would benefit from adapting along with consumers.

Download your copy by clicking the image below.

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