Your update on what's happening in the world of Digital Marketing
Social Relationship Management

Social relationship building means much more than tweets, hashtags and memes! Attend WSI's free webinar on "Social Relationships: The Why, When, and How for B2B Marketers" at 4.00pm on September 23rd, 2014. and learn how you can effectively manage your social relationships as a part of your sales funnel. 

Our very own, Rob Thomas, will take you through strategies you can utilise to understand what your customers are saying about your products and services online and most importantly, engage with them to cement your relationship.

4 Reasons to have a website maintenance plan  

 

A website maintenance plan; why would you need one? Your site is built, it's live and it's working, so it's all done and dusted isn't it? No it isn't. Let's compare it with insurance. When we think about whether we need insurance of any kind, we don't really question it. Of course we need insurance! What if we damage the car or are involved in an accident? What if I get ill while away on holiday? What if someone smashes the television? (come on, we've all seen the Wii ads on TV and I'm betting we all know someone who's done something similar!)?

We pay all sorts of insurance premiums for all sorts of things and increasingly we're paying not just for accident or damage insurance but for maintenance contracts too. Boiler maintenance, home appliance maintenance, regular car service and maintenance are just a few. Policies that make sure our appliances and vehicles are maintained to ensure they don't break down, or are quickly repaired when they do.

Your website is no different. Once you've built it you need to maintain it. It needs to be serviced regularly. You may need to replace parts from time to time or upgrade it if it's starting to look tired. If it breaks you need to get it repaired quickly.



Tips for engagement using social relationship management  
Social relationship management (or to use a term more recognised, social CRM) can help you and your team manage your online engagement effectively. Many businesses will still keep the overall responsibility for social media marketing and management with one person but social relationship management can help you spread the workload. Not only will it improve your ability to listen and engage with your customers but will also help your staff improve their knowledge.

5 Ways SRM Can Build Engagement
5 Ways SRM Can Build Engagement
WSI's FREE webinar 
Social Relationships: The Why, When and How for B2B

Join us on Tuesday, 23rd September at 16:00 (GMT)


Business Advice 

Good news for small businesses!
The Growth Voucher Scheme has been extended !


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