Eduardo Zavala


Eduardo's 
Corner
Happy July everyone! This month's theme is HOT! The weather and our ratings are HOT, and our community engagement is super-HOT!

Remember when summer used to be a slow time? Not this year! In May, the Telenoticias Tampa, Orlando and El Paso teams hit the road with Telenoticias en la Comunidad. They broadcast live from exciting locations like Walt Disney World Resort , Universal Studios Clearwater Beach , Ybor City Downtown Dunedin El Paso Zoo  and many more.

O ur La Feria de la Familia® season is approaching, where we reach our community with music and entertainment-filled
ferias that provide healthcare services, tax information, and much, much more.  This must-attend event provides an informative and fun-filled day for the whole family.

With all this sweet news, there is some bittersweet.  After 18 years with ZGS and WZDC, Nicole Quiroga has left to be President and CEO of the Greater Washington Hispanic Chamber of Commerce. Ron and I wish her all the best, and thank her for her dedication.  In the interim, Sandra Vera is managing Telemundo Washington DC.

The ZGS team knows how to face challenges and capitalize on opportunities, so we face the coming season with great enthusiasm. Enjoy the rest of the summer, and let's hope that all that cools off is the weather!

Un abrazo.
In the Community
1st, 2nd and 3rd place winners of Miss Chiquitita

WZTD Richmond crowned the 2017 Miss Chiquitita, a beauty pageant to boost self-esteem and confidence 
for girls between the ages of 5 and 10 years old, on May 29 at the Sacred Heart Center. Solicitation of participants and voting was conducted via WZTD Richmond's official Facebook page.  Winners received crowns and cash prizes. See the adorable highlights here.
Winners of the essay contest

WRMD Tampa and the Tampa Hispanic Heritage Inc. celebrated local students at the THHI's Annual Award Breakfast on May 27. The morning event featured the essay contest winners in grades 6-12.  The event has brought much needed awareness of Hispanics in the community and their contribution to education.   Natalia Rodrigues of  Telenoticias Tampa  served as the emcee. 
WZDC's Daniel in Puerto Rico

On May 31 - June 5, 
Telenoticias Washington DC's  Daniel Rivera
participated and attended the "Caminata Da Vida" walk in Puerto Rico devoted to those affected by cancer. Thousands of supporters completed the six-day, 80-mile walk led by entertainer Raymond Arrieta. The WZDC team supported the cause by opening a donation account and broadcasting the stories of those touched by cancer.
In Other News
ZGS's corporate team poses after their bike ride

The ZGS corporate office took a 20 mile bike ride to/from Mount Vernon on May 15.  The team enjoyed the day outside the office, and learned the history of Mt. Vernon.
Honda vehicle
Congratulations, WWDT Fort Myers-Naples and WTMO Orlando on your win of the auto initiative 2017 Q2 contest.
New Members of 
the ZGS Family
WTMO Orlando
Ingrid Ramirez
KTDO El Paso
Cristina Ovalle
Spotlight
KTDO El Paso Brings Home EMMA Awards
Karla Mariscal and Antonio Favela of KTDO

KTDO El Paso proudly celebrated the recognition of the  Telenoticias El Paso's News Anchor Karla Mariscal and Sports Anchor Antonio Favela as recipients of the 2017 Excellence in My Market Awards (EMMA) for the Lone Star Chapter of The National Academy of Television Arts & Sciences. The EMMA recipients received a Lone Star EMMA Crystal Tower and their award entries have been submitted, at no fee, in the 2017 Lone Star EMMY Awards. Recognition's include:

News Anchor - On The Desk-on The Field
Karla Mariscal, News Anchor

Sports Anchor - Apasionado Por Los Deportes
Antonio Favela, Sports Anchor

The 15th  Annual Lone Star EMMY Awards show are to be held in San Antonio on November 11. Congratulations and good luck to KTDO!
WRIW Providence Attracts Thousands for La Feria de la Familia®
Alex and Maripily having fun at La Feria

WRIW Providence kicked off the 2017 La Feria de La Familia®  season on June 4 at the RI Convention Center in the heart of downtown Providence. Thousands of families took advantage of all La Feria had to offer in  resources, information, prizes and entertainment. The event featured a record breaking participation from sponsors, which provided interactive demonstrations of goods and services, free health screenings, fitness demonstrations and financial education tools. Several personalities made appearances, including comedian  Alex Diaz , superstar Maripily Rivera and the hosts of local programming,  holaciudad teve! Extra  Miguel Garcia and Abigail Negronemceed the event. The event also featured the finale of Miss Telemundo Providence, sponsored by United Health. Niza Viñas was selected as the Fan Favorite among the Rhode Island public. 
Fiesta de las Madres® Turns 9
Ana Martínez getting in her new car

WZDC Washington DC recognized the contributions of women at the ninth annual  Fiesta de las Madres®  on May 21 in Silver Spring Hosted by the Telenoticias Washington DC team, the event featured plenty of information, entertainment, games and contest giveaways.  Attendees had fun dancing and singing to the music of local bands Armando & Kalibre Band and Mariachi Revelación.  Additionally, for the third year, the event concluded with a DARCARS Automotive Group car giveaway. Ana Martínez of El Salvador drove away with a 2017 Nissan Versa.
WTMO Orlando Stays #OrlandoStrong 
WTMO's Homan Machuca reporting from Pulse Nightclub

One year after the tragic massacre at the Pulse Nightclub, WTMO supported the Central Florida community by playing a pivotal role informing, reporting and speaking about the importance of the remembrance event on June 12. The journalists at Telenoticias Orlando were onsite broadcasting the activities and spectators as they demonstrated their support of the LGBTQ community by banding together and showing the world that hope is still alive and love transcends all. WTMO showcased to the world that we remain #OrlandoStrong.
KTDO El Paso Celebrates Día del Niño
Birds eye view of the festival

On April 30,  the Telenoticias El Paso team hosted the Festival del Día del Niño at the Cielo Vista Mall with over 5,000 attendants of all ages from the El Paso region. The family friendly event provided the opportunity for attendees to participate in activities and contests to win amazing giveaways. The most popular attraction, was the appearance of Curious George who read a special tale and invited parents and children to take pictures with him.
WRDM/WDMR Hartford-Springfield Kicks Off Solo Tu Voz
WRDM/WDMR and Ronald McDonald gathers for a photo

Auditions for the seventh year of Solo Tu Voz began on June 8, at the McDonald's located in New Britain, Connecticut, with more than 20 hopeful participants. The participants and their families enjoyed music and fun, including an appearance by Ronald McDonald who interacted with the families.  holaciudad teve! Extra's,  Abigail Negron was on hand at the event encouraging contestants during their auditions.
WRDM/WDMR Hartford-Springfield Brings Flavor to Springfield
WRDM/WDMR poses at the social media area

For the first year, WRDM/WDMR Hartford-Springfield celebrated Sabor Latino at the YMCA of Greater Springfield with over 2,500 people on Sunday, June 11.  The event  hosted by the  holaciudad   teve!  Extra's  team  provided attendees a day filled with traditional Hispanic food, information, gifts, music, entertainment and hundreds of dollars in cash prizes.  Relive all our favorite moments  here .
WZTD Richmond Attracts Thousands for Copa Telemundo
1st place winners (Division 1) celebrates with their trophies and medals

On June 25, WZTD Richmond held the fourth annual Copa Telemundo, an exciting soccer tournament, for the Richmond community. Over 3,000 spectators attended and 31 teams participated in the 8-hour event featuring music, prizes, Hispanic food, kid games and of course lots of soccer.  WZTD, with participation of the Richmond Kickers, the American International Soccer League and other local media teams, were able to award the 1st and 2nd place winners in each category (Division 1, Division 2 and Female Division) with trophies, medals and cash prizes.    
WTMO Orlando Celebrates Cinco de Mayo for the Second Year
WTMO girls smile for the camera before the festival begins

WTMO Orlando, alongside the Mexican Consulate joined forces to host the second annual Festival Cinco de Mayo in the Apopka Northwest Recreational Complex. This year's festival brought the star power in music with popular children's band Atención Atención, Los Remis, Las Fénix and Diana Reyes. A crowd of over 7,000 enjoyed traditional Mexican cuisine, games and music.  Also over 25 traditional piñatas, filled with candy, where onsite for kids to enjoy. Additionally, Telemundo network's icon Mauricio Islas, from El Capo, attended the event to meet and greet viewers in an exclusive autograph session.
ZGS Attended PromaxBDA
Marketing team gets together for dinner

ZGS Communications attended the 2017 PromaxBDA Station Summit from June 19-23, held at The Mirage in Las Vegas. The annual conference also included the Telemundo Stations Marketing Summit, which was a great opportunity for Telemundo affiliates to gather and openly discuss the trends and issues driving local television. 
Nielsen Spotlight
Nielsen's May 2017 Sweep was a successful survey for ZGS Station Group:
  • KTDO El Paso was #1 Spanish-language Primetime program overall with hit Caso Cerrado Edición Estelar among total adults.
  • WWDT Fort Myers-Naples was the most watched Spanish-language broadcast station in Southwest Florida in Primetime.
  • WRDM/WDMR Hartford-Springfield was the only Spanish-language station in the market to grow its audience Year-Year among adults 25-54. Telenoticias Puerto Rico commanded the dominant audience shares in every demo among Spanish-language Late News.
  • WTMO Orlando was the #1 Spanish-language station in the market across key demos including the coveted adults 25-54. Telenoticias Orlando continues to dominate the local News race among Spanish-language TV weeknights at 5P-6P and 6P-6:30P.
  • WRMD Tampa was the Spanish-language Primetime leader in the market among adults 18-49.
  • WZDC Washington DC Primetime hits continue to grow audience Book-Book among key demos.
  • holaciudad.com shows a steady growth in direct traffic with a total of 238,844 unique users out of 1,018,000 website visitors.
Sources: Nielsen Station Index, El Paso, Ft. Myers, Hartford, Orlando, Tampa, Washington, DC (June '17, May '17, April '17, May '16) Google Analytics May '17, May '16 US Hispanic market
KTDO El Paso · WWDT Ft. Myers-Naples · WRDM Hartford ·  WTMO Orlando · 
WRIW Providence · WZTD Richmond ·  WDMR Springfield · WRMD Tampa · 
WZDC Washington DC



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2000 14th Street North, Suite 400, Arlington, VA 22201, T 703.528.5656 F 703.526.0879 www.zgsgroup.com
 
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