Happy July everyone! This month's theme is HOT! The weather and our ratings are HOT, and our community engagement is super-HOT!
ur La Feria de la Familia® season is approaching, where we reach our community with music and entertainment-filled
ferias that provide healthcare services, tax information, and much, much more. This must-attend event provides an informative and fun-filled day for the whole family.
With all this sweet news, there is some bittersweet.
After 18 years with ZGS and WZDC, Nicole Quiroga has left to be President and CEO of the Greater Washington Hispanic Chamber of Commerce. Ron and I wish her all the best, and thank her for her dedication. In the interim, Sandra Vera is managing Telemundo Washington DC.
The ZGS team knows how to face challenges and capitalize on opportunities, so we face the coming season with great enthusiasm. Enjoy the rest of the summer, and let's hope that all that cools off is the weather!
KTDO El Paso Brings Home EMMA Awards
KTDO El Paso proudly celebrated the recognition of the
Telenoticias El Paso's News Anchor
Karla Mariscal and Sports Anchor
Antonio Favela as recipients of the 2017 Excellence in My Market Awards (EMMA) for the Lone Star Chapter of The National Academy of Television Arts & Sciences. The EMMA recipients received a Lone Star EMMA Crystal Tower and their award entries have been submitted, at no fee, in the 2017 Lone Star EMMY Awards. Recognition's include:
News Anchor - On The Desk-on The Field
Karla Mariscal, News Anchor
Sports Anchor - Apasionado Por Los Deportes
Antonio Favela, Sports Anchor
Annual Lone Star EMMY Awards show are to be held in San Antonio on November 11. Congratulations and good luck to KTDO!
WRIW Providence Attracts Thousands for La Feria de la Familia®
WRIW Providence kicked off the 2017 La Feria de La Familia® season on June 4 at the RI Convention Center in the heart of downtown Providence. Thousands of families took advantage of all La Feria had to offer in
resources, information, prizes and entertainment. The event featured a record breaking participation from sponsors, which provided interactive demonstrations of goods and services, free health screenings, fitness demonstrations and financial education tools. Several personalities made appearances, including comedian
and the hosts of local programming,
holaciudad teve! Extra
Miguel Garcia and Abigail Negron, emceed the event. The event also featured the finale of Miss Telemundo Providence, sponsored by United Health.
Niza Viñas was selected as the Fan Favorite among the Rhode Island public.
Fiesta de las Madres® Turns 9
WZDC Washington DC recognized the contributions of women at the ninth annual
Fiesta de las Madres®
on May 21 in Silver Spring
Hosted by the Telenoticias Washington DC team, the event featured plenty of information, entertainment, games and contest giveaways. Attendees had fun dancing and singing to the music of local bands Armando & Kalibre Band and Mariachi Revelación. Additionally, for the third year, the event concluded with a DARCARS Automotive Group car giveaway. Ana Martínez of El Salvador drove away with a 2017 Nissan Versa.
WTMO Orlando Stays #OrlandoStrong
One year after the tragic massacre at the Pulse Nightclub, WTMO supported the Central Florida community by playing a pivotal role informing, reporting and speaking about the importance of the remembrance event on June 12. The journalists at
Telenoticias Orlando were onsite broadcasting the activities and spectators as they demonstrated their support of the LGBTQ community by banding together and showing the world that hope is still alive and love transcends all. WTMO showcased to the world that we remain #OrlandoStrong.
KTDO El Paso Celebrates Día del Niño
On April 30,
the Telenoticias El Paso team hosted the Festival del Día del Niño at the Cielo Vista Mall with over 5,000 attendants of all ages from the El Paso region. The family friendly event provided the opportunity for attendees to participate in activities and contests to win amazing giveaways. The most popular attraction, was the appearance of Curious George who read a special tale and invited parents and children to take pictures with him.
WRDM/WDMR Hartford-Springfield Kicks Off Solo Tu Voz
Auditions for the seventh year of
Solo Tu Voz began on June 8, at the McDonald's located in New Britain, Connecticut, with more than 20 hopeful participants. The participants and their families enjoyed music and fun, including an appearance by Ronald McDonald who interacted with the families.
holaciudad teve! Extra's,
Abigail Negron was on hand at the event encouraging contestants during their auditions.
WRDM/WDMR Hartford-Springfield Brings Flavor to Springfield
For the first year, WRDM/WDMR Hartford-Springfield celebrated Sabor Latino at the YMCA of Greater Springfield with over 2,500 people on Sunday, June 11. The event
hosted by the
provided attendees a day filled with traditional Hispanic food, information, gifts, music, entertainment and hundreds of dollars in cash prizes.
Relive all our favorite moments
WZTD Richmond Attracts Thousands for Copa Telemundo
On June 25, WZTD Richmond held the fourth annual Copa Telemundo, an exciting soccer tournament, for the Richmond community. Over 3,000 spectators attended and 31 teams participated in the 8-hour event featuring music, prizes, Hispanic food, kid games and of course lots of soccer. WZTD, with participation of the Richmond Kickers, the American International Soccer League and other local media teams, were able to award the 1st and 2nd place winners in each category (Division 1, Division 2 and Female Division) with trophies, medals and cash prizes.
WTMO Orlando Celebrates Cinco de Mayo for the Second Year
WTMO Orlando, alongside the Mexican Consulate joined forces to host the second annual Festival Cinco de Mayo in the Apopka Northwest Recreational Complex. This year's festival brought the star power in music with popular children's band
Las Fénix and
Diana Reyes. A crowd of over 7,000 enjoyed traditional Mexican cuisine, games and music. Also over 25 traditional piñatas, filled with candy, where onsite for kids to enjoy. Additionally, Telemundo network's icon
Mauricio Islas, from
El Capo, attended the event to meet and greet viewers in an exclusive autograph session.
ZGS Attended PromaxBDA
ZGS Communications attended the 2017 PromaxBDA Station Summit from June 19-23, held at The Mirage in Las Vegas. The annual conference also included the Telemundo Stations Marketing Summit, which was a great opportunity for Telemundo affiliates to gather and openly discuss the trends and issues driving local television.
Nielsen's May 2017 Sweep was a successful survey for ZGS Station Group:
- KTDO El Paso was #1 Spanish-language Primetime program overall with hit Caso Cerrado Edición Estelar among total adults.
- WWDT Fort Myers-Naples was the most watched Spanish-language broadcast station in Southwest Florida in Primetime.
- WRDM/WDMR Hartford-Springfield was the only Spanish-language station in the market to grow its audience Year-Year among adults 25-54. Telenoticias Puerto Rico commanded the dominant audience shares in every demo among Spanish-language Late News.
- WTMO Orlando was the #1 Spanish-language station in the market across key demos including the coveted adults 25-54. Telenoticias Orlando continues to dominate the local News race among Spanish-language TV weeknights at 5P-6P and 6P-6:30P.
- WRMD Tampa was the Spanish-language Primetime leader in the market among adults 18-49.
- WZDC Washington DC Primetime hits continue to grow audience Book-Book among key demos.
- holaciudad.com shows a steady growth in direct traffic with a total of 238,844 unique users out of 1,018,000 website visitors.
Sources: Nielsen Station Index, El Paso, Ft. Myers, Hartford, Orlando, Tampa, Washington, DC (June '17, May '17, April '17, May '16) Google Analytics May '17, May '16 US Hispanic market
KTDO El Paso · WWDT Ft. Myers-Naples · WRDM Hartford ·
WTMO Orlando ·
WRIW Providence · WZTD Richmond ·
WDMR Springfield · WRMD Tampa ·
WZDC Washington DC
2000 14th Street North, Suite 400, Arlington, VA 22201, T 703.528.5656 F 703.526.0879
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