At some point in our lives we've experienced this: we're wondering why we're not included in that meeting down the hall, or perhaps we're curious about a phone conversation our significant other is having in the next room. Whatever the case, it's FOMO (Fear of Missing Out) in full operation, pressing on our emotions.
For marketers and the Financial Services industry specifically, Social Media represents an opportunity for connection: information, purchases, support, collaboration, resolution, etc.
Today's consumers want their bank relationships to be as available, present and engaged as their SnapChat, Instagram and Facebook friends. While most believe
banks use Social Media ineffectively
, they still demand that their Financial Institutions relate socially, online and via mobile. From our point of view, this is a positive opportunity.
So read more. Share more. Learn more. Be social