| For some, March comes in like a lion and goes out like a lamb. For others this month is simply referred to as "Madness" with the excitement of the NCAA Basketball tournament. So whether your customers intend to extend winter a bit longer by hitting the slopes, or they plan to jump on a plane to watch their Alma Mater fight for the National Championship, be sure to support their travel plans with Benefits that work. Just as with our February eNewsletter, we continue to focus on Travel and Travel Products for Transaction Accounts. For example, did you know that more than 80% of companies only use Disclosures when communicating Travel Benefits to customers? Our February Travel Survey (RESULTS) showed us that an overwhelming majority of companies like yours do very little marketing of Travel Benefits. The use of contemporary tools such as Social Media are nearly non-existent: less than 7% of Banks, Credit Unions and other Financial Institutions engage in Social Media as a form of communicating and managing Travel Benefits for customers. Yet, Social Media is an ever-increasing mechanism for travelers whether searching for bargains, reviewing destinations or resolving conflicts. Take a look at this InfoGraphic. This month, we dedicate time explaining how Social Media can help you and your customers utilize your Travel Benefits best. Enjoy and Thank You. cbsi |
