Tourism IS Economic Development
GREDF president, Marcel Wagner, had the opportunity to attend the 3rd Annual Illinois Economic Development Summit: Bridging Illinois, formerly known as Downstate Voice, in Urbana last week.
The Summit agenda focused on:
- Bridging the differences between rural and urban Illinois to strengthen the Illinois branding message;
- Recognizing the increasing importance of tourism and how it is directly tied to economic development; and
- Brainstorming on how to build greater partnerships and collaborations statewide to better tell the story of communities in Illinois.
Attendees heard presentations from 12 different speakers, representing small business as well as local, state, and federal issues related to economic development & tourism.
Jan Kemmerling, Assistant Deputy Director with the Illinois Office of Tourism gave a presentation entitled: Marketing and Branding Illinois. Did you know annual travel expenditures in Illinois total over $30 billion? And the Illinois tourism industry employs over 275,000 people?
Visitor spending in Adams County in 2011 was $89 million*. 730* Adams County jobs in 2011 could be attributed to the tourism industry. *Source: 2012 QACVB Annual Report
As Ms. Kemmerling's presentation outlines: Tourism IS economic development, and CREATES a better quality of life for Illinois residents.
Thank you to our partners at the Quincy Area and Convention and Visitors Bureau, as well as the hundreds of tourism-related service providers throughout the area for their roles in promoting the Quincy and Adams County, Illinois, region to visitors. Your work strengthens our economy and improves our quality of life.