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branding colour & design - the joy of yellow
 

about karen  

Karen Haller  

karen haller colour & design consultancy is based in west london, UK.  

 

a branding personality & applied colour psychology specialist, karen works with businesses to increase brand recognition, brand loyalty. Turning colour into profit. 

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Greetings!

This month I've delved into the colour of sunshine - yellow. For those of us in the UK, it may be the closest thing we get to sunshine this summer. Fingers crossed we get to experience the real thing!

 

It's interesting to see how brands use colour to emotionally engage with their customers. Some do this to great effect. Yet it is so easy to get it really wrong - potentially repelling your customers, greatly affect sales. 

 

 

enjoy!

 

Karen x

the psychology of yellow

how do you feel when the sun is shining? Happy, spirits uplifted? Yellow just happens to be the colour that represents happiness!

like every colour, yellow
also has its negative psychological effects

 

 

business interiors... how to use yellow in the workplace

yellow is the colour of happiness.

businesses whose ideal customers are children know by bringing happiness into their stores, makes for happy children and parents are more likely to buy.

read on... 
business brand colour... the meaning of yellow

businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? 
combining yellow with another colour/s, you can completely change the meaning of your brand identity without even realising.

read on... 
business colour branding... what are you saying when you wear yellow

the bonus of branded uniforms means every interaction a member of staff has with customers, and the general public is an opportunity to gain additional brand exposure. 

using yellow offers extra advantages.

  
 
FREE BUSINESS BRANDING 
CONSULTATION

 
Don't forget to book your personal 30 minute FREE one to one business branding colour consultation. 

 

If you haven't pick it up already, you can get your free copy of the

'7 Mistakes Most Business Owners Make with their Branding Colours' right here.  

 

 

That's it for this month.   

 

I hope you found this month's edition interesting and useful. Don't forget, if there's anything you'd like to see included in a future issue, drop me a line at karen@karenhaller.co.uk  

 

 

A message from a recent client:  

  

"One of the best investments I made when I re-branded was Karen's business branding colour services."

 

 

Wishing you a great month!

 

 

Karen x  

 

 

      For more information visit www.karenhaller.co.uk