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Santa Monica Pier 360 Beach Festival celebrates the ultimate SoCal beach lifestyle with a free, all-ages day of fun at the iconic pier. From ocean sports competitions and live music to food, drinks, games, and brand activations, the festival brings together thousands for nonstop beachside energy. Whether with family or friends, guests can enjoy the best of Santa Monica.
Calling all athletes! There will be some epic competition through a variety of disciplines on sand and sea, including paddleboard races, ocean swims, beach volleyball, skateboarding, and strongman competitions.
$25 upgrade receives: festival T-shirt, swag bag, (1) Pacific Park ride & (1) free drink ticket.
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