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Volume 40: "The Common Concerns That All Agents Share"
Dear Valued Friends and Agents:
As we near the end of the first quarter of 2026, I certainly hope everyone is achieving the goals they set for themselves earlier in the year. I can tell you that by our application count and the apps we are processing daily, many are achieving, if not exceeding your expectations. And for that, we all thank you so much. We will continue to do everything we can to help you elevate your practice to levels unheard of before.
Like many of you, during the day I’m involved with several projects, read many articles and listen to various podcasts. A common theme I’m coming across are the challenges that new and seasoned, life and annuity agents face on a daily basis. I’m going to share with all of you just a few concerns agents share in our business. Let’s start with new agents:
- Generation of leads and prospecting consistently: New agents lack warm referrals or an existing book of business they can rely on. As a result, cold calling, networking and purchased leads are often their answer. Constant rejection from uninterested prospects, who often view life insurance as unnecessary and uncomfortable, make our industry exhausting and a waste of time in their opinion.
- Handling constant rejection: Most new agents handle rejection very personally at first. Hearing the word “no” consistently, dealing with hang ups or facing skepticism quickly erodes one’s confidence. Many new agents simply burn out from the emotional roller coaster.
- Learning complex products, underwriting and industry knowledge: Learning the difference between Term, UL, IUL and Whole Life, riders, carrier niches, underwriting and illustrations, is, at times, overwhelming. Most new agents spend hours studying but when speaking with a prospect, often fumble and make mistakes.
And now, let’s discuss the challenges seasoned agents have whether in our business 5, 10, 15 or 30 years;
- Generating consistent, high quality leads: Even seasoned agents struggle with reliable prospecting in a saturated market. Many prospects view life insurance as unnecessary and a complete waste of time because they feel they will never die. This makes referrals and digital lead generation more difficult year after year.
- Overcoming client objections and building trust: Prospects are more informed, skeptical, cost conscious and short term focused than ever before. Experienced agents face stiffer resistance to permanent coverage, requiring refreshed sales approaches and ideas amid “insurance skepticism” and pushback from clients and prospects.
- Staying compliant with changing regulations: Constant changes in rules, advertising guidelines, carrier policies and enrollment processes create consistent headaches for experienced agents, regardless of how many years they have been selling. Non-compliant risks, fines, or license issues while marketing is a major, ongoing concern.
These, statistically, are the top 3 concerns that both new and seasoned agents experience daily. The good news is Levinson and Associates has all of the technology and support that any agent may need during his/her career. “Insure Me Now Direct online sales,” Luma”, Firelight, SAGE Scholarships, IPipeline Tools, Ringy CRM, I-Genius Technology and Agency Automator Platforms are all marketing tools available to Levinson agents both new and seasoned. Additionally, we offer support from our 3rd party vendors to help every Levinson agent even further. And, also available to our agents are Social Media Marketing capabilities, and various co-op discounted lead programs. And finally, let’s not forget that we now partner with the largest health IMO in the country since 1970. This creates an excellent opportunity for all Levinson agents to begin cross selling life and annuity products with new and existing health prospects and clients, as well. So, if you feel you are being challenged by any one of the above concerns, or any other concern keeping you down, we have 23 Levinson employees all very willing and able to help you overcome those challenges and elevate your practice like never before.
Thank you all so much and don’t forget our 18th annual Levinson Life, Health and Annuity Expo and Symposium. April 17th will be a very special day. We promise you sales ideas and concepts from 12 carrier V.P.’s and two featured Keynote guest speakers that will increase your practice to new heights. Seats are filling quickly so call us to register today. Thank you all once again.
Thank you,
Cary A. Levinson - President of Levinson & Associates
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