Trendsetter Masthead
Angie Genovese, PHD Canada; Duke Fanelli, ANA; Alain Desormiers, Touché!/PHD; Deborah Malone, The Internationalist

Andrew Stickman,
Andrew Stickman,

Jodi Harris, Anheuser-Busch
Jodi Harris, Anheuser-Busch

Kevin Sellers, AvnetKevin Sellers, Avnet

 Julie Keshmiry, Intel
Julie Keshmiry, Intel

 Susan Tang, MetLife
Susan Tang, MetLife

Robin Daniels, WeWork
Robin Daniels, WeWork

Brenda Tsai, BNY Mellon
Brenda Tsai, BNY Mellon

JJim Gregory, Tenent Partners
Jim Gregory, Tenent Partners

Enrico Quaroni, Fanplayr; Curran Raclin, NHL
Enrico Quaroni, Fanplayr; Curran Raclin, NHL

Maria Elisa Carvajal, Colgate-Palmolive; Leslie Zane, Triggers
Maria Elisa Carvajal, Colgate-Palmolive; Leslie Zane, Triggers

Deborah Malone, The Internationalist, Christophe Loisel, RTL; David Ross, Vitoes
Deborah Malone, The Internationalist, Christophe Loisel, RTL; David Ross, Vitoes

David McKillips, Six Flags; Brendan Banahan, The Internationalist
David McKillips, Six Flags; Brendan Banahan, The Internationalist

Vertic & Erin Bruehl, Priceline
Laurence Lipworth & Marwa Khalife, Vertic; Erin Bruehl, Priceline

Stéphane Coruble, RTL
Stéphane Coruble, RTL

Christina Grell, TD Ameritrade
Christina Grell, TD Ameritrade

Simran Mehra, American Express
Simran Mehra, American Express

Duke Fanelli, ANA and Ignacio Linares, Paytime
Duke Fanelli, ANA and Ignacio Linares, Paytime

Tim Wastney, BBC




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25 Inspirational Marketers are Named INTERNATIONALISTS OF THE YEAR as They Reinvent Contemporary Marketing


Twenty-five marketing leaders have been named Internationalists of the Year by The Internationalist for their outstanding accomplishments in the past year.
Honoring those individuals who are changing the rules of contemporary marketing is at the heart of The Internationalist's mission, and this latest group of Internationalists of the Year represents many of the champions behind exciting brand developments and new marketing thinking. Amid today's fast digital pace with its emphasis on accountability, transparency and data, combined with a re-set global economy, the extraordinary efforts of these individuals insure that critical marketing programs move ahead and make a difference.

Many of these marketing leaders gathered in New York last week at a peer-to-peer dinner in New York at the Yale Club Rooftop. The event honored Internationalists of the Year and connected internationally-minded marketers, so they could meet each other and exchange ideas.

Click here for EVENT PHOTOS

The role of marketing and its increased significance in generating brand value, company growth and customer loyalty is taking on greater importance throughout the world. Extraordinary marketers who are willing to embrace change, take risks and share their experiences are at the center of the reinvention of marketing today.

The Internationalists include:

  • Jonnie Cahill -- Chief Marketing Officer, HEINEKEN USA
  • Gerry D'Angelo -- Global Media Director, PROCTER & GAMBLE
  • Robin Daniels -- Senior Vice President, Global Marketing, WEWORK
  • Norman de Greve --Chief Marketing Officer, CVS Health
  • Craig Dubitsky -- Founder, HELLO PRODUCTS
  • Dean Evans -- Chief Marketing Officer, Hyundai Motors America
  • Sadira Furlow -- Chief Marketing Officer, PEPSI NUTRITION
  • Jim Gregory -- Chairman, TENET PARTNERS
  • Scott Grenz -- Global Head of Media, GSK/GLAXOSMITHKLINE
  • Jodi Harris -- VP, Marketing Culture & Learning, ANHEUSER-BUSCH
  • Kellyn Kelly -- Chief Marketing Officer, HILTON
  • Julie Keshmiry -- Senior Director Marketing Integration, INTEL
  • Courtney Lawrie -- Director of Marketing, WAYFAIR
  • Rahul Malhotra -- Head of Brand Strategy & Stewardship, SHELL
  • Nadine Karp McHugh -- SVP Omni Media Strategy, Investments, Data Driven Marketing & Creative Solutions, L'OREAL
  • Frank Perkins -- Associate Director- Digital Enterprise Architecture, MONDELEZ INTERNATIONAL
  • Curran Raclin -- VP Fan Engagement & Analytics, NHL/NATIONAL HOCKEY LEAGUE
  • David Reid -- Chief Marketing Officer, NOV/National Oilwell Varco
  • Lisa Ronson -- Chief Marketing Officer, TOURISM AUSTRALIA
  • Steven Ruhl -- Head of Global Metropolitan Consumer Marketing, NEW BALANCE
  • Kevin Sellers -- Chief Marketing Officer, AVNET
  • Andrew Strickman -- SVP Head of Brand & Chief Creative Officer, REALTOR.COM
  • Susan Tang -- VP Marketing Strategy & Acquisition, METLIFE
  • Marisa Thalberg -- Global Chief Brand Officer, TACO BELL
  • Brenda Tsai -- Chief Marketing Officer, BNY MELLON

This year's winners are invited be part of the annual Internationalist/ANA book series called The Reinvention of Marketing, published by INGRAM. Each chapter highlights the work and ideals of a leading marketer. The book is intended for current marketers-- and future ones-- as it has also become a "living" text book for marketing universities around the world-- complete with current case studies and the potential for chapter participants to be guest lecturers.

These men and women join over 285 other individuals named over the last decade. These marketers are also welcomed as part of THE INTERNATIONALIST 1000 initiative-- 1000 Marketers Around the World Reshaping the Future of Marketing in global partnership with the ANA/ Association of National Advertisers-- a group of dedicated industry leaders who are reshaping our understanding of marketing's expanding role throughout the world.

The Internationalists of the Year will be profiled in a dedicated online and print edition of The Internationalist magazine to appear shortly.

Every year since 2004, The Internationalist has named those international marketers who are truly the people behind the year's outstanding marketing achievements. Winners represent a variety of industries and a diversity of locations. Yet, all take the role of international brand champion to heart. Without their extraordinary energy, inspiration and experience, many multinational programs simply would not get off the ground. This marks the 15th Annual Edition of Internationalist of the Year; all those named remain Internationalists throughout their tenure in the marketing industry.

All Internationalists are nominated by their industry colleagues for their current work during a 3-month Call for Entries. Nominees should "break the mold" with their multinational brand communications, as well as their individual skills and drive. Candidates are selected by these peer-to-peer nominations and the evaluations of the Internationalists Committee, past Internationalists, and The Internationalist Editorial Board.


Internationalists '17: Erin Bevington, MICROSOFT; Renaud Butel, MOET & CHANDON USA (LVMH); Manuela Buxo, SANOFI CONSUMER HEALTHCARE; Maria Elisa Carvajal, COLGATE PALMOLIVE; Keith Choy, PFIZER CONSUMER HEALTHCARE; Juliana Chugg, MATTEL; Andrew Clarke, MARS; Paul D'Arcy, INDEED.COM; Suzy Deering, EBAY; Oscar di Montigny, BANCA MEDIOLANUM; Jene Elzie, NBA; Natalia Filippociants, PEPSICO; Mary Gerzema, SHISEIDO AMERICAS; John Harrobin, AUDIBLE, INC.; Craig Hepburn, TATA COMMUNICATIONS; Laura Ims, PROCTER & GAMBLE; Gerhard Louw, DEUTSCHE TELEKOM: Whitney Magnuson, IBM; Jim Mollica, UNDER ARMOUR; Andrew Morawski, VODAFONE; Kasey O'Leary, HILTON; Anna Roca, 20th CENTURY FOX INTERNATIONAL; Lisa Rogers, THE COCA-COLA COMPANY; Pio Schunker, SAMSUNG ELECTRONICS; Geoff Seeley, AIRBNB; Robert Sundy, WHIRLPOOL; Linda Van Schaik, SHELL; Mirella Amalia Vitale, ROCKWOOL GROUP; Vic Walla, EXPEDIA; Stephen White, JD SPORTS FASHION.

Internationalists '16:
Rickard Antblad, BACARDI; Bruce Atherley, COTTON COUNCIL INTERNATIONAL; Melanie Batchelor, GRUPPO CAMPARI; Alan Bethke, SUBARU OF AMERICA; Lisa D'Amico, AESOP; Michael Fanuele, GENERAL MILLS; Anthony Farina, CSL Limited; Elana Friedman, AKA HOTELS; Steven Fund, INTEL; Jim Geikie, BURT'S BEES; Nick Gyss, L'OREAL; Hermann Hassenstein, PUMA; Miriam Jordan Keane, BRITISH GAS; Mark Krolick, UNITED AIRLINES; David Krzypow, MOROCCAN OIL; Matthew Lubeck, L'OREAL USA; Ellen Ma, BAE SYSTEMS; Kevin Peck, AT&T; Melissa Pordy, TIFFANY & COMPANY; Tim Sayler, AUDEMARS PIGUET; Antonio Sciuto, NESTLE WATERS North America; Jennifer Sey, LEVI STRAUSS & CO.; Meryl Stevens, MORGAN STANLEY; Alicia Tillman, SAP ARIBA; Gianluca Toccafondi, IKEA Group.

Internationalists '15: Sam Ahmed, MASTERCARD; Lee Applbaum, PATRON SPIRITS; Dean Aragon, SHELL Brands International; Michelle Atkinson, ENERGIZER HOLDINGS; Lionel Benbassat, EUROSTAR; Pierre Berard, PERNOD RICARD; Charles Chappell, THE HERSHEY COMPANY; Jennifer Chick, HILTON WORLDWIDE; Jerri DeVard, ADT Corp; Uwe Ellinghaus, CADILLAC; Charisse Ford, PANDORA JEWELRY; Johann Freilinger, SAP XM; Christian Gebara, TELEFONICA VIVO BRAZIL; Jon Iwata, IBM; JP Kuehlwein, FREDERIC FEKKAI; Sean Madden, SAGE; Andrew Markowitz, GE; Rob Master, UNILEVER; Christina Meringolo, BAYER; Ignacio Molina, SUNTORY BEVERAGE & FOOD EUROPE; Mollie O'Brien, BASF; Angel Perez Agenjo, ELI LILLY & CO; Jon Potter, MOET HENNESSY; Rob Rakowitz, MARS, INC; Yin Woon Rani, THE CAMPBELL SOUP COMPANY; Eric Reynolds, THE CLOROX COMPANY; Manos Spanos, PEPSICO; Lilian Tomovich, MGM RESORTS INTERNATIONAL; Esther Uhalte, ESTEE LAUDER; David VanderWaal, LG ELECTRONICS; Dan Vinh, MARRIOTT INTERNATIONAL; Freda Wang, MERCEDES-BENZ CHINA Jackie Woodward, GENERAL MILLS.

Internationalists '14: Irene Albert, PROCTER & GAMBLE; Chloe Alsop, AUSTRALIAN METRO; Dana Anderson, MONDELEZ; Simon Bradley, VIRGIN ATLANTIC; Roman Cepeda, SAMSUNG Latin America & Brazil; Daniel Cherry, DIAGEO; Daniela Cordua, IKEA; Heather Cox, CITI; Andrea Davey, TIFFANY & CO; Ricardo Dias, A-B InBev; Andy England, MILLERCOORS; Martyn Etherington, MITEL NETWORKS; Russell Findlay, HISCOX; Vittoria Gambirasi, NESTLE; Jack Haber, COLGATE PALMOLIVE; Kathleen Hall, MICROSOFT; Mara Hannula, MARRIOTT; David Hoffmann, MCDONALD'S; Brad Jakeman, PEPSICO; Fernando Julianelli, MITSUBISHI MOTORS of BRAZIL; Liz Kamaruddin, PETRONAS; Amitabh Kant, GOVERNMENT OF INDIA; Chris Keith, PROCTER & GAMBLE; Jeff Larson, SUBWAY RESTAURANTS; Michelle Lee, QATAR AIRWAYS; Christina Lu, JOHNSON & JOHNSON CHINA; Michaela Maerkl, GE GERMANY; Jennifer McCarthy, STARWOOD HOTELS & RESORTS; Vineet Mehra, JOHNSON & JOHNSON; Olga Osminkina-Jones, DANONE WATERS of AMERICA; Ricardo Perez, GRUPO BIMBO; David Roman, LENOVO; Alexander Sneen, BROWN-FORMAN; Jon Suarez-Davis, THE KELLOGG COMPANY; Hesham Tahssin, AMERICANA RESTAURANTS; Kozo Takaoka, NESTLE JAPAN; Thomas van Schaik, ADIDAS.

Internationalists '13: Phill Battersby, MICROSOFT Western Europe; Douglas Busk, THE COCA-COLA COMPANY; Zita Cassizzi, TOMS; Fernando Chacon, ITAU UNIBANCO; Joan Chow, CONAGRA FOODS; David Clark, GENERAL MILLS; Jesper Colding, MENGNIU Dairy Company China; Faruk Çizmecioğlu, TURKISH AIRLINES; Allison Dew, DELL; Maggie Fox, SAP; Susie Hamlin, CISCO; Arun Hozack, RED BULL; Per Hjuler, The LEGO Group; Johan Jervoe, UBS; Jill Kluge, MANDARIN ORIENTAL HOTEL GROUP: Gerardo Llanes Álvarez, MEXICO TOURISM BOARD; Fernando Machado, DOVE Skin Cleansing and Care (UNILEVER); Oliver Maletz, VOLKSWAGEN AG; Dr. Susan Mboya-Kidero, COCA-COLA's Women's Economic Empowerment for Eurasia & Africa; David Melançon, BENJAMIN MOORE & CO.; Nagisa Manabe, UNITED STATES POSTAL SERVICE: Marlena Peleo-Lazar, MCDONALD'S CORPORATION; Roberto Ricossa, AVAYA; Clayton Ruebensaal, THE RITZ-CARLTON HOTEL COMPANY; Bob Rupczynski, KRAFT FOODS GROUP; Lisa Shalett, GOLDMAN SACHS; Marc Speichert, L'OREAL; Américo Campos Silva, SHELL BRANDS INTERNATIONAL: Chris Thompson, BRAND USA; Rodney Williams, MOET HENNESSY USA and MICHAEL KORS Global Marketing Team: Lisa Pomerantz, Kristen Campbell, Laura Parsons.

Internationalists '12: Janice Alfini, DINERS CLUB INTERNATIONAL/DISCOVER; Linus Almqvist, VATTENFALL AB; Nayantara Bali, PROCTER & GAMBLE; Bonin Bough, MONDELEZ INTERNATIONAL; Christa Carone, XEROX; Frederique Covington Corbett, MICROSOFT; Carmen D'Ascendis, Jack Daniels/ BROWN FORMAN; Nancy Deck, HILTON WORLDWIDE; Gerardo Garcia, THE COCA-COLA COMPANY; Jason Hill, GE; Mark Ingall, CITI GROUP; Maria Jobin, ABB; John Kennedy, THE IBM CORPORATION; Sarah Manley, BURBERRY; Marc Mathieu, UNILEVER; Diego Scotti, J. CREW; Shiv Singh, PEPSICO BEVERAGES; Kensuke Suwa, UNIQLO; Susan Thronson, MARRIOTT INTERNATIONAL, INC.; Sarah Wyse, COUTTS; Maria Ziv, VISIT SWEDEN.

Internationalists '11: Morten Albaek, VESTAS WIND SYSTEMS; Barbara Basney, XEROX; Pete Blackshaw, NESTLE; Kim Chrystie, EMC; Anna Griffin, JUNIPER; Ben Jankowski, MASTERCARD WORLDWIDE; Fritz Johnston THE BOEING COMPANY; Susan Jurevics, SONY CORPORATION; Laurie Kasper, INTEL; Sanjay Khosla, KRAFT FOODS; Michelle Klein, DIAGEO; Rob Langtry, AUSTRALIAN WOOL INNOVATION; James Moorhead, GILLETTE; Erich Parker, DU PONT; Sue Shim, SAMSUNG; Roshene Singh, SOUTH AFRICA TOURISM; Colin Westcott-Pitt, HEINEKEN; Betsy Wilson, UPS.

Internationalists '10: Jon Achenbaum, BAYER HEALTHCARE/ Diabetes Division; Nick Adams, WESTPAC BANK; Scott Berg, HEWLETT-PACKARD COMPANY; Dwight Caines, SONY PICTURES WORLDWIDE; Chad Carlson, ORACLE CORPORATION; Julie T. Chan, PFIZER Consumer Healthcare; Wendy Clark, THE COCA-COLA COMPANY; Beth Comstock, GE; Trevor Edwards, NIKE, INC.; Katy Giffault, HASBRO, INC.; Kieran Foley, DIGICEL; Anthony Lau, BANK OF COMMUNICATIONS; Claire Molyneux, PROCTER & GAMBLE West Africa; Marisa Ricciardi, NYSE EURONEXT; Shawn Warren, KRAFT FOODS Asia-Pacific; Rahul Welde, UNILEVER Asia.
Internationalists '09: Bettina Sherick- 20th CENTURY FOX; Christine Valls- AMERICAN AIRLINES; Joe Bihlmier- AMERICAN EXPRESS; Nicolas Maurer- BEIERSDORF; Len Blaifeder- BNY MELLON; Neil McGuinness- BP SOLAR; Michael Mendenhall- HEWLETT PACKARD; Geert van Kucyk- PHILIPS; Celine Del Genes- REEBOK ASIA PACIFIC.

Internationalists '08: Mike Paradiso- CA; Kristy DeMarco- CISCO; Mats Ronne- ELECTROLUX; Kathy Button Bell- EMERSON; Stefan Betz- GERMANWINGS; Vanessa Healey-INTERCONTINENTAL HOTELS; Mary Dillon- McDONALD'S; Hossam Dabbous -PEPSICO; José Romano- SHARP LATIN AMERICA; Cathy Davies- SONY ERICSSON; Mark Davies- STAR ALLIANCE; Babs Rangaiah- UNILEVER.

Internationalists '07:
Teresa Poggenpohl- ACCENTURE; Susan Bradley- BOEING Commercial Airplanes; Daniel Guzman- DELL; Yisell Hernandez- Genius-KYE Systems; Javier Diez-Aguirre- GENWORTH Financial; Grace Villamayor- HERTZ International; Amy Lou- HTC;· Ted Chung- HYUNDAI Card Company; Dierdre Bigley- IBM; Marcus Casey- LUFTHANSA; Simon Sproule- NISSAN Motor Company; Paul Greenberg- NYC & Co.- Paul Greenberg; Dr. Greg Allgood-PûR® Purifier of Water, Procter & Gamble; Mark Reeves- STAR ALLIANCE; Joe Clift- VISA Europe.

Internationalists '06:
Kit Haines-Bornheimer- AT&T; Anja Herb- BASF; Rafael Gomez- CITGO; Helen Clark- CHEVRON; Kevin Brown- Digi-Key; Steve Wheeler- EMIRATES AIRLINES; David Spurlock- EOS AIRLINES; Urban Fjellestad- ERICSSON; Jennifer White- FREESCALE SEMICONDUCTOR; Nancy Bagat- INTEL; Giorgio Guidotti- MAX MARA FASHION GROUP; Eikoh Harada- McDONALD'S JAPAN; Lloyd Mathias- MOTOROLA; Patrick Heineger- ROLEX; Ian MacFarlane- TOURISM AUSTRALIA.

Internationalists '05:
Steve Wilhite- NISSAN; Peter Moore- MICROSOFT; Judy Everett-SHELL; Tom O'Toole- HYATT; Tony Fernandes- AIR ASIA; Yvonne Johnston- MARKETING COUNCIL OF SOUTH AFRICA; Judy Hu- GE; Peter Boher- PENINSULA HOTELS:, Deepak Advani- LENOVO.

Internationalists '04: Stewart McHie- EXXON MOBIL; Rachell Berges- MOTOROLA: Erich Stamminger- ADIDAS-SALOMON; Steve Jobs- APPLE; Eric Kim- SAMSUNG; Allison Johnson- HP; Anita Mehra Mohayoun- DUBAI AIRPORT; James Stengel- PROCTER & GAMBLE; Dee Dutta- SONY ERICSSON; Zhang Ruimin- HAIER; Peter Stringham- HSBC; Yazid bin Mohamed- MALAYSIA AIRLINES; Larry Light- McDONALD'S.

The Internationalist focuses on the reinvention of marketing around the globe by connecting the people and ideas in international marketing and advertising through original content, intelligence, thought leadership, community, collaboration, and influence. Marketer driven, The Internationalist has become a trusted source for international best practices and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication,The Internationalist connects a global audience through content and case studies in print, online and in-person-- via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits- all to better serve the needs of this fast-changing community.

Celebrating the People behind the Brands! Internationalists of the Year take marketing risks that produce results. Without their extraordinary efforts, inspiration and leadership amid today's "always on" world with increased emphasis on accountability and responsibility, many marketing programs simply would not have gotten off the ground. They may represent a variety of industries, locations and number of years in the profession, but all take the role of brand champion to heart. Many are reinventing the role of marketing in today's society.


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Celebrants and Honorees enjoying the Terrace at the Yale Club Rooftop