But the demand for independent hotels to enter the “stay in town” vacations market is rising fast, propelled by local patrons who aren’t interested in or can’t afford a luxury resort getaway.
Luxury resorts began using the concept of staycations during the last recession to keep their rooms, restaurants, spas, golf courses and other amenities booked during the summer doldrums. These “stay in town but get away” promotions target local patrons who wouldn’t think of booking an in-town luxury resort getaway during peak season.
The key to their staycation promotions is to offer package deals that heavily discount room rates for two- and three-night stays during the off-peak months, often featuring spa weekends or family fun weekends to entice varying segments of the local market. Independent and boutique hotels without all the amenities of a resort can use community attractions to promote effective and lucrative staycations for their hotels.
There are four great reasons for an independent hotel to enter the staycation market. First, it can dramatically increase their revenues during the off-season. Second, it can help them familiarize the local population with what their hotel can offer. Third, it can create a niche for them within the market. And finally, it will give them a leg up on their competition, especially on your website promotion.
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