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The Wisconsin Department of Tourism announced Wisconsin’s tourism industry in 2024 saw its third consecutive record-breaking year of economic impact under the Evers Administration. According to 2024 economic impact data, the tourism industry generated a record-high $25.8 billion in total economic impact, or about $70 million per day, surpassing the previous record of $25 billion set in 2023, which itself was a record year.
Additionally, this year’s report is a hat trick, as Wisconsin also welcomed a record-breaking 114.4 million visitors in 2024—a 1.4 million increase from the previous year and eclipsing the former record of 113.2 million visitors in 2019, and the state’s tourism industry generated a record amount of state and local revenue, generating a record $1.7 billion that goes back to local communities and essential state services.
Jackson County Tourism Growth Contributes to Wisconsin’s Record-Breaking Year. Tourism powers Wisconsin’s economy and strengthens the fabric of the state. That’s especially true in Jackson County, and recently released economic impact data backs this up.
Locally, Jackson County tourism generated 66 Million in economic impact in 2024, contributing to Wisconsin tourism’s record-breaking $25.8 billion economic impact in 2024. The historic results mark three consecutive record-breaking years for Wisconsin tourism, benefiting our local communities, businesses and workforce.
Visitors generated $1.7 billion in state and local taxes because of tourism spending. Without this tax revenue, each Wisconsin household would need to pay $678 to maintain the current level of government services generated by tourism. For more data, including individual county figures and year over year growth, visit industry.travelwisconsin.com.
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