DEALERS UNITE IN THE PURSUIT OF RETAIL EXCELLENCE | |
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News from YOUR National Powersports Dealer Association

Welcome to the February 2024 newsletter from the NPDA! More than 425 Dealers have joined us in our Mission: “To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base.”
In this issue:

- AIMExpo 2024 - Big Wins In Vegas For NPDA
- New Initiatives To Serve Dealers, Industry Growth
- Top Harley-Davidson Executive Meets With Dealers
- Founding Board Members Honored For Service to MIC
- The Bigger We Are, The Better We'll Be - JOIN THE NPDA!
- Big Membership Growth Goal for 2024
- You Lookin' For Us? Check Out YouTube!
- Education Corner: Survey Results From Partner UBS
- Board Elections Set To Begin In March
- Partner Spotlight - Rider's Advantage
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AIMExpo 2024 - Big Wins In Vegas For NPDA
New Initiatives To Serve Dealers, Industry Growth
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The National Powersports Dealer Association is pursuing an aggressive path in 2024 to drive the Powersports Industry to greater success.
The NPDA had a very active presence at the February 6-8 AIMExpo in Las Vegas. We were an exhibitor, held meetings for Harley-Davidson Dealers, Board members were honored and Advisors and Partners served as featured show speakers.
The NPDA also held its second Annual Update Meeting, which featured association leadership, as well as representatives from many of the 24 Partner companies that provide financial and intellectual support to the organization.
During the meeting the NPDA announced progress on two major initiatives:
- “Education Initiative” - an education strategy that will mesh programming and coursework from a variety of sources to create an Industry-leading platform;
- The “Powersports Industry Growth Initiative” - a multi-media effort which will include visual campaigns to help “mainstream” the industry on various platforms.
The following video was released to build excitement about the Growth project.
Along with updates on these two initiatives, the NPDA reviewed key wins in 2023.
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Top Harley-Davidson Executive Meets With Dealers
The National Powersports Dealer Association proved its value to Harley-Davidson Dealer Members by orchestrating a presentation at the AIMExpo featuring a high-ranking official of the Motor Company.
Luke Mansfield, new Chief Commercial Officer of Harley-Davidson Inc., addressed a gathering of dozens of Harley-Davidson Dealers who took part in two meetings for H-D Dealers coordinated by the NPDA as part of the Powersports Industry’s largest annual trade show.
“It was really exciting to be here at the invitation of the NPDA,” Mansfield said. “Any opportunity we get to spend time and share ideas with our dealers is time well spent. It benefits the whole community and it’s something we all want more of.”
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Founding Board Members Honored for Service to MIC
During the 2024 AIMExpo, NPDA Founding Board Members Bob Althoff and Kim Harrison were honored for their service to the Powersports Industry.
Specifically, Althoff, Chairman of the NPDA, and Harrison, the organization’s Secretary & Treasurer, were recognized for their 10 years as members of the Motorcycle Industry Council’s Dealer Advisory Council. Also honored by the MIC, which organizes the AIMExpo, was Rick Alcon of R&S Powersports Group, a Founding Partner Member of the NPDA Located in New Mexico.
“The MIC is an important part of our Industry, and I feel honored to have had the chance to serve the organization for so many years,” Harrison said. “Although my time on the Council has ended, the work of the MIC, together with the NPDA, continues and is more important that ever as we move forward to make the Powersports Industry great.”
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The Bigger We Are, The Better We'll Be - JOIN THE NPDA!
Membership Growth Goal for 2024: 700-plus
Since its founding less than three years ago, the NPDA has grown to more than 400 Powersports Dealer members from all 50 States plus Puerto Rico. The Board of Directors of 12 men and three women are Dealers from Alaska to Virginia, Ohio to Texas.
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In October 2023 we surpassed the 400-Dealer level, a big milestone, but we aren’t done yet: 0500, 600, even 700, we’re coming after you!

The fact is, we’re doing our job to help Dealers be more profitable and make our industry better.
Now we need to get stronger, and there is strength in numbers. Dealers, hundreds of your colleagues have made the relatively small commitment of $395 per year ($195 for additional rooftops), so what says YOU?
Visit www.npda.org and sign up today!
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You Lookin' For Us? Check Out YouTube! | |
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Did you know: YouTube, once just a place where people posted their homemade videos, has grown into the world’s largest online video platform.
Not one to miss an opportunity to share its story, the NPDA has carved its own place in YouTube. Here you will find things like our webinar recordings, plus videos featuring our Board members extolling the merits of the ONLY nationwide Dealer organization fighting for your rights and working to help you grow your business.
Check it out!
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Education & Offerings
~ From NPDA and our Partners
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Survey Results From Partner UBS
Data, statistics and survey results are key to the NPDA’s education efforts, and we work hard to gather the latest information that can help Dealers succeed.
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We kicked off 2024 with a new quarterly survey program led by our new Partner, UBS. Specifically, two surveys were conducted in January – one, focusing on Off-Road Vehicles, and the other specific to Harley-Davidson Dealers.
See the findings of both surveys:
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Board Elections Set To Begin in March
The National Powersports Dealer Association, founded in May 2021, is holding its first election for Board members. A total of seven spots, each for a term ending 12/31/2025, are available.
A total of six current Board members are running for re-election, with eight outside candidates also vying for spots.
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The election period will begin Monday, March 4, and continue until Friday, March 8.
As stated in the NPDA bylaws, only Dealers with current “Basic” level membership are eligible to vote. “Affiliate” members (those Dealership associated with a “Basic” membership), are not eligible. Basic level members will receive an email with a special election link.

Follow this link to read the bio of those running for the open Board positions.
Basic Members of the NPDA, it’s your right + responsibility to Vote - Have Your Voice Heard!
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Partner Spotlight – Rider's Advantage
Website address: www.riders-advantage.com
Headquarters: Columbus, OH & Tulsa, OK
We have two separate entities under common ownership:
Rider's Advantage and Capital Administrative Professionals
(administrator)
Year Founded: 2022
Number of Employees: 8
Business Summary: RA is unique, due greatly to its core values and implementation of these values. We do not focus on product presentation, instead, we employ the largest and most experienced direct sales force which allows for a genuine and mutually beneficial partnership. We specialize in training, reinsurance and unique Finance and Insurance ("F&I") product offerings.
Why Does Rider's Advantage Partner with The NPDA? NPDA has and will continue to allow for a resourceful synergy that combines empowerment and bold initiatives, not previously available to powersports dealers. I cannot imagine a more important organization for the industry. Clearly, our values and initiatives seem aligned with the NPDA.
How Can NPDA Members Best Benefit from Our Partnership with Rider's Advantage? RA has many resources that are not likely available in our respective "space" in the marketplace. The largest direct sales team, the new Lemco Peer Advantage Group, as well as best-in-class reinsurance offerings. Our internal RA training team will strongly enhance NPDA's newly established education initiative. RA and NPDA are currently exploring several value driven concepts that will greatly benefit NPDA members.
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(844) 673-2266
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