We are thrilled to unveil the first half of our prestigious "Top DTC Marketers of the Year" for 2024, a recognition program established in 2001 to honor outstanding Direct-to-Consumer (DTC) marketers in the pharmaceutical industry. This year's celebration will take place on April 17, 2024, at the Westin Copley Place, Boston, during our DTC National Conference, part of the Xpectives.Health Summit. Stay tuned in the coming weeks for an announcement of the second half of Top DTC Marketers of the Year.

🎉 Event Highlights 🎉

• Date: April 17, 2024
• Location: Westin Copley Place, Boston
• Festivities: A cocktail party, followed by a special ceremony presented by PatientPoint

The Top DTC Marketers of the Year award recognizes the extraordinary individuals driving innovation and contributing to better patient health outcomes through DTC marketing. Nominations are rigorously examined to select marketers based on their accomplishments, influence on future patient launches or campaigns, and service to patient communications.

This year’s class will be honored during a ceremony dinner on the evening of April 17th sponsored by PatientPoint, at the 2024 DTC National (part of the Xpectives.Health Summit taking place in Boston, April 16-18th). The full list includes representatives from nearly two dozen different manufacturing companies, with each marketer championing both the interests of the patient and brand.

“PatientPoint and I congratulate the Top DTC Marketers of the Year. These industry experts lead by example, always putting the patient at the center of everything they do and achieving incredible outcomes as a result. We look forward to celebrating their accomplishments at the ever popular awards dinner at the DTC National Conference,” says Linda Ruschau, Chief Client Officer of PatientPoint.

2024's First Half of Distinguished Honorees:

We proudly acknowledge the following professionals for their remarkable contributions:

• Tanya Bowstead, Marketing Director, Ortho-Dermatologics
• Chris Caniz, Director, Consumer Marketing – Fasenra, AstraZeneca
• Melissa T. Clark, Director, Marketing Strategy Cosentyx Dermatology, Novartis Pharmaceuticals Corporation
• Diana Clopton, Consumer Marketing Director, Vraylar, Abbvie
• Melissa Concepcion, Senior Manager, Consumer Marketing – Microbiome, Ferring Pharmaceuticals
• Danielle Dowling, Marketing Director, Amgen
• Erin Echter, PhD, Marketing Director for Patients and Caregivers, VABYSMO, Genentech
• Jennifer Garms, Sr. Manager, Consumer Marketing, AstraZeneca
• Katrina Gary, Senior Director of US Patient Marketing and Engagement, argenx
• Elizabeth Grice, Director, US Marketing Metabolics, Alexion, AstraZeneca Rare Disease
• Madeline Hatton, Director, Ingrezza Patient Marketing, Neurocrine Biosciences
• Mike Levin, Director, IO Marketing, Pan Tumor, NPP, & Consumer, AstraZeneca
• Nancy Liu, Consumer Marketing Director, XTANDI, Pfizer
• Jeneen Ost, Director, US Oncology Marketing, KEYTRUDA, Merck & Co., Inc.
• Kristen Suozzo, Director of Patient and Consumer Marketing, ELIQUIS, Bristol Myers Squibb
• Mika Thorley, Associate Director, Consumer Marketing, XDEMVY®, Tarsus Pharmaceuticals, Inc.
• Betty Webb, Senior Manager, Patient Experience, Customer Experience & Marketing Enablement, Novo Nordisk

“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” adds DTC Perspectives Chairman Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”

Celebrate with Us:

Join us as we applaud the faces behind successful DTC campaigns and patient programs, recognizing their unwavering commitment to fostering the healthcare marketing industry. Reserve your table or purchase congratulatory ads to show your support for these remarkable individuals. For more details, visit our website.

Keynote Fireside Chats Not to Miss:

Aneesh Chopra

CareJourney | Former Obama Administration

President |

Former Chief Technology Officer

Seema Verma

Oracle | Former Trump Administration

GM & SVP | Former Administrator of the Centers for Medicare & Medicaid Services

Scott Gottlieb, MD

FDA | New Enterprise Associates | American Enterprise Institute

23rd Commissioner | Partner | Senior Fellow

Track Speaker Highlights:

Razi Imam

113 Industries

CEO

Using AI to Find Patient Segments

Lynn Marie Morski, MD, ESQ.

Psychedelic Medicine Association

President

The Landscape of Psychedelic Medicine in Mental Health Treatment

Teri Sun

White Rhino

Chief Strategy Officer 

Persona Strategies: The Science of Non-Clinical Decision Making

Jennifer Meinen

Abbott

Director of Global Product Development

Embracing Inclusivity: Overcoming Obstacles and Debunking Myths in Clinical Trial Participation

Kelly Bock

Sumitomo Pharma America, Inc.

Director, Consumer Marketing

The Yin & Yang of PR + Mass Media: Driving Efficient, Sustained Brand Interest & Activation

Amanda Powers-Han

Greater Than One

Chief Media and Marketing Officer

Dynamic, Not Static: A Living, Evolving Media Ecosystem Driven by Customer Preference and Performance

James Talerico

Heartbeat

President & Chief Creative Officer

I Don’t Want a ‘Pharma Ad’

Justin Freid

CMI Media Group

Chief Media & Innovation Officer

Innovating in DTC to Drive Meaningful Interactions with Patients

Amanda Powers-Han

Greater Than One

Chief Media and Marketing Officer

Dynamic, Not Static: A Living, Evolving Media Ecosystem Driven by Customer Preference and Performance

Raj Amin

Arcade Therapeutics

Co-Founder & CEO

Treating Mental Health with Gamification

Gabby Shaw

Arcutis Biotherapeutics, Inc.

Associate Director

Paradigm Shift – Navigating Disruption in Patient Marketing

Kamala Prince

Luckie & Co.

VP, Managing Director Luckie Health

Paradigm Shift – Navigating Disruption in Patient Marketing

Keith Sedlak

Health Monitor Network

Chief Commercial Officer

HCPs – They’re Just Like Us! Reaching HCPs in office and on the go in their ‘Blue Jeans’ Moments

Top DTC Marketers of the Year

The Top DTC Marketers of the Year award honors exceptional pharmaceutical marketers driving innovation for better patient health.

Sponsored by PatientPoint

DTC Hall of Fame

The DTC Hall of Fame celebrates individuals for outstanding contributions to patient communications in various sectors, requiring a minimum of eight years in healthcare marketing for eligibility.

Sponsored by PatientPoint

DTC Ad Awards

The DTC National Advertising Awards honor excellence in diverse media and therapeutic disciplines, judged by DTC Perspectives’ teams, with Gold, Silver, and Bronze award winners presented at the reception ceremony.

Sponsored by Phreesia Life Sciences

Clinical Trial Visionaries of the Year

The “Clinical Trial Visionaries of the Year” award honors professionals with significant achievements in clinical trial promotion and participant recruitment, requiring at least three years of field experience, with a celebratory ceremony on April 17th.

FemForce Awards in Women's Health

The FemForce Awards honor leaders in Women’s Health for their impactful contributions, with categories like Early Career Achievement and Vanguard Award, recognizing innovation and influence across sectors.

Clinical Trial Hall of Fame

The Clinical Trial Hall of Fame Award at the Xpectives.Health Summit honors leaders in clinical trials for their significant contributions to participant engagement and recruitment, celebrating their achievements on April 17th.

Lounges

Exhibit Hall

Wall Wraps

Cocktail Party

Floor Decals

Elevator Wraps

Xpectives.Health, host of the 24-year DTC National Conference, organizes the premier virtual and live events series for healthcare advertisers. Virtual events, newsletter content, and multiple live events throughout the year culminate in the Xpectives.Health Summit in April in Boston.

The Xpectives.Health Summit is an expansion of the annual 20+ year DTC National Conference – bringing multiple consumer healthcare events over 3 days with the DTC National pharmaceutical advertising conference at its core. This means the DTC National will still remain center stage as it has for over 20 years with access to top pharmaceutical advertisers, but we are now bringing all of our healthcare advertising audiences including but not limited to Pharma, Hospital, inclusive health marketing, and women’s health marketers under one roof called “Xpectives.Health.”

Step into the future of healthcare marketing at the Xpectives.Health Summit. Celebrate more than 20 years of the DTC National Conference. From April 16-18, 2024, in Boston, this landmark event offers a mosaic of insights across 13 conference tracks, shining a light on the latest healthcare marketing trends.

This more than two-decade milestone reflects a legacy of learning and connections, making the summit a not-to-be-missed event for marketing professionals. It’s more than a conference; it’s a community where the brightest minds unite to forge the path ahead in healthcare communication. Embrace the opportunity to be part of history at the Xpectives.Health Summit. Register now for a rendezvous with excellence on the Xpectives.Health Summit website.

Tracks included at the #XHSummit:

• DTC National: Celebrate 20 years of unparalleled networking and learning. Join us in recognizing outstanding achievements in direct-to-consumer healthcare marketing.
• Inclusive Health Marketing (formerly Multicultural Health National): Exchange best practices for effectively engaging diverse populations in the U.S A platform to understand and connect with key communities.
• Women’s Health Business Conference: Network with international experts in women’s health. Discover and share insights in this vital and evolving field.
• Forum on Clinical Trials: Explore innovative approaches to patient recruitment, the rise of decentralized trials, and strategies to boost minority participation in clinical research.
• Forum on Medical Device Marketing: Unveil case studies and delve into the latest advancements in medical technology. A hub for learning and sharing in medical device marketing.
• Forum on Digital Health: Master the art of digital marketing for a broad spectrum of virtual healthcare services. Stay ahead in the rapidly evolving virtual care landscape.
•  Innovative Treatments in Mental Health: Dive into discussions about cutting-edge treatments in mental health and the intricacies of clinical decision-making.
•  Marketing to HCPs: Unlock the latest trends and strategies in healthcare professional (HCP) marketing. A forum for innovative ideas and practices.

Xpectives.Health University Featuring:

• DTC 101: A foundational course in direct-to-consumer healthcare marketing.
• DTC Master Class: Digital & Social: Advanced strategies in digital and social media for healthcare marketing.
• Multicultural Health (MCH) 101: Understanding the essentials of marketing in a multicultural healthcare environment.
• DTC Master Class: Point of Care: Specialized training in point-of-care marketing strategies.