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Did you have to look up a couple of those? We did, too! If you’re wondering where X (formerly Twitter) ranked on their list, it comes in at number 12. In an enewsletter from PR News, they wrote, “X, formerly known as Twitter, finds itself hemorrhaging users and advertisers. As users find themselves frustrated with X's content, algorithm and safety changes, they may look to other, newer platforms such as Threads or Bluesky for a different experience.” Threads? Bluesky? New to us! LinkedIn didn’t appear on Statista’s ranking, speaking to its narrower user appeal.
Social media platforms will continue to launch as they target particular audiences based on culture, interests, geography, and other demographic specificity. The question we ask ourselves revolves around audiences. Where are your customers and prospects? We expect you would find them all over! Clearly, Facebook is essential.
One of your missions in your messaging is to drive your audience to your social platforms where you invest your resources. Keep the information for connecting with you highly visible on your communications, so you entice the folks you want to reach to consume your content. Try sharing some of your content in direct contacts – via emails and/or enewsletters – to illustrate the value of your social media posts.
Recently, HMG asked a question on our social media, wondering what promotional items folks valued receiving most. The resulting crowd-sourced replies were enlightening and fun.
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