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Ideas that Ignite Change

October 30, 2024


Dear University Community,


Have you ever ridden an elephant? This is a rhetorical question, of course. Whether you know it or not, you ride an elephant every day. Dr. Jonathan Haidt, author of The Happiness Hypothesis, in the video below uses the metaphor of the elephant and the rider to describe the parts of the mind. “The rider is our conscious reasoning; it’s small and impotent, but it acts like it is in charge. The elephant is the other 99% of the mind that runs most of our behavior.” As an educational community, we trade in knowledge – facts and figures. Most of us, in everyday conversations in the workplace and classroom are speaking to the rider. In these conversations, where emotionally the stakes are low, we don’t recognize the elephant because it lays low too. In difficult conversations, where emotionally the stakes feel high, the elephant stands at attention and can, at times, dig its heels all the way in. 


It’s easy to question how people who “seem so reasonable” can be “so unreasonable” about certain issues. We are missing the fact that persuasion with facts has its limitations. You can’t ignore the elephant. The next time you find yourself in a tricky conversation, pause long enough to truly see the person in front of you. Try to identify with them, not as a person on a different side of an issue, but as a person – a human being just like you, deserving of dignity with hopes, wishes, and aspirations. Then, try listening again to what they are trying to say. You just might learn something, you may not agree, but you will have offered respect, and that is a great place to start. 


In service,


Enobong (Anna) Branch, Ph.D.

Senior Vice President for Equity and Professor



elephant and the rider video thumbnail
Dive Deeper

Explore the idea of the elephant and the rider through these articles.

3 Ways to Stay Calm When Conversations Get Intense

by Amy Jen Su, Harvard Business Review

Do You Know How to Manage Your Emotions and Why It Matters?

by Hilary I. Lebow and Sandra Silva, PyschCentral


The Elephant and the Rider – How Humans Make Decisions

by Jo North, The Big Bang Partnership


Watch these videos.

The Elephant, The Rider and You

by Stef Frenzl at TEDxMontlakeCut

The Power of NOT Reacting

by TopThink


Feelings: Handle Them Before They Handle You

by Mandy Saligari at TEDxGuildford

The Elephant, The Rider and the Path – A Tale of Behavior Change

by Rare

Explore these books.

Switch: How to Change Things When Change Is Hard

by Chip Heath & Dan Heath

The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom

by Jonathan Haidt


Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings

by Thibaut Meurisse

Radical Compassion: Learning to Love Yourself and Your World with the Practice of RAIN

by Tara Brach

Consider this resource.

Elephant and the Rider Change Framework

Elephant And The Rider Change Framework

by Think Insights



Quote on the rider and the elephant
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