January 2024

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(844) 673-2266

www.npda.org

DEALERS UNITE IN THE PURSUIT OF RETAIL EXCELLENCE 

News from YOUR National Powersports Dealer Association



Welcome to the January 2024 newsletter from the NPDA! More than 400 Dealers have joined us in our Mission: “To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base.”


In this issue:



  • Three Weeks to AIMExpo in Vegas - Are You Booked?
  • Powersports Industry's Premier Trade Show is FREE to Dealers!
  • NPDA Has Full Line-Up Planned For Feb. 6 - 8 Show
  • Exclusive Harley-Davidson Dealer Sessions At AIMExpo
  • What Do YOU Want, An Invitation? Here It Is - JOIN THE NPDA!
  • Help Us Reach 500 Dealer Mark!
  • Stanek Group Expands Support of NPDA
  • Education Corner: January + February Webinars
  • THIS THURSDAY! - Iron Lilly - The Story Behind a Powersports Pioneer & Why It Matters To Your Business
  • Thursday, February 1 - Your Insurance Company is Leaving the Market - What Do You Do?
  • Partner Spotlight - Iron Lilly, LLC/The Iron Lilly Project

FREE to Dealers - Industry's Premier Trade Show, 2024 Expo

NPDA Has Great Plans For February 6 - 8 Event in Las Vegas

NPDA Has Great Plans for February 6 - 8 Event in Las Vegas


Make plans NOW to join the NPDA and thousands of your colleagues at America’s Powersports Tradeshow, the 2024 AIMExpo, February 6-8 in Las Vegas.


Seriously, don’t delay: AIMExpo officials are reporting BIG registration numbers and sold-out show space, and with OUR industry trade show taking place during Super Bowl Week you need to act fast – some hotels are already booked!


During AIMExpo the NPDA will hold Member and Partner meetings, including gatherings planned by our Harley-Davidson Dealer Council, created to serve the specific needs and interests of NPDA H-D dealer members.


Dealers can attend the show for FREE, and take advantage of special show hotel rates. Follow this link and get registered today! 

REGISTER HERE!

Exclusive Harley-Davidson Dealer Sessions At AIMExpo


The NPDA welcomes and serves all Powersports Dealers, Period. That means those that sell street bikes, dirt bikes, side-by-sides, ATVs, personal watercraft and snowmobiles have a voice with the NPDA.


We also have a group within our association focused on the unique needs and interests of Harley-Davidson Dealers: The Harley-Davidson Dealer Council.


Many H-D Dealers want to gather together with their colleagues and friends to socialize as well as meet and discuss topics specific to their businesses.


The sessions planned by the NPDA’s H-D Dealer Council at AIMExpo 2024 will provide Dealer Principals the chance to share ideas as well as network with their peers. Holding these exclusive gatherings as part of AIMExpo allows Harley-Davidson Dealers to also take advantage of all the events and activities held throughout the three-day AIMExpo.


H-D Council lunch meetings will be held Tuesday, February 6, and Wednesday, February 7.


Harley-Davidson Dealers, what topics do you want us to cover at YOUR meetings during AIMExpo 2024? We want you to go home from Vegas a winner, so tell us what we can do to create a valuable event!


Email your ideas to info@npda.org!

EMAIL US

Membership Corner

Help Us Reach the 500 Dealer Mark!


In October we surpassed the 400-Dealer level, a big milestone, but we aren’t done yet: 500, we’re coming after you!

The fact is, we’re doing our job to help Dealers be more profitable and make our industry better.

 

Now we need to get stronger, and there is strength in numbers. Dealers, more than 400 of your colleagues have made the relatively small commitment of $395 per year ($195 for additional rooftops), so what says YOU?

 

Join the ONLY nationwide Dealer organization fighting for your rights and working to help you grow your business -

Visit www.npda.org and sign up today!

JOIN NOW!

Partner News

Stanek Group Expands Support of NPDA

In a significant show of support, the Stanek Group at Morgan Stanley has

upgraded its relationship to a strategic-level collaboration with the NPDA.

The Stanek Group at Morgan Stanley began working with the NPDA in early 2023, and in its expanded role the company aims to provide the association with valuable educational resources and additional financial support.


This will include expanding its already robust webinar programming, as well as issuing “white papers” to provide dealers with valuable insights and knowledge, but perhaps the biggest change is a free offering exclusively for NPDA Dealer Members.


Second Opinion Service: Empowering Dealers to Navigate Financial Landscapes


A key highlight of this collaboration will be a new, Membership benefit: Stanek Group will offer its Second Opinion Service at no cost to all NPDA Dealer Members. This service allows dealers to review their total financial picture with the skilled focus of the Stanek Group’s seasoned financial professionals.


Details of the Second Opinion Service:



  • Tax Efficient Wealth Planning: Explore strategies to help minimize tax implications for you and your Dealership.
  • Exit & Succession Planning: Receive guidance on developing and executing an effective exit and succession plan for your Powersports Dealership.
  • Estate Planning Strategy: Assist in making sure wealth passes to those you care about correctly and successfully.
  • Wealth Protection Strategy: Safeguard and grow the assets within your Dealership.


READ MORE

Education & Offerings

~ From NPDA and our Partners

January, Early February Webinars

Iron Lilly - The Story Behind a Powersports Pioneer & Why It Matters


Thursday, January 18

2 pm ET | 1 pm CT | Noon, MT | 11 am PT


Lilly Farrow was the first female motorcycle Dealer in America, taking the reigns of what is now the country's oldest Harley-Davidson Dealership. But hers is not merely a story of business, but of love, passion and grit - lessons today's Powersports industry and riding public needs!

 

A panel of key leaders behind the making of the feature film Iron Lilly will be joined by Powersports industry experts to provide insight into the project and how the story provides crucial guidance for today's Dealers.


The webinar is FREE.

REGISTER HERE

Your Insurance Company is Leaving the Market: What Do You Do?


Thursday, February 1

1 pm ET | 12 pm CT | 11 am MT | 10 am PT


A troubling trend is underway in the Powersports industry - some insurance companies are pulling out of the business, leaving Dealers without coverage.

 

Where do you turn for answers? How do you know what coverage is even right for your business?

 

We've put together a great panel to discuss risk management and insurance-related topics. 

 

  • Zachary Materne from our NPDA Partner, Apiar Commerical Risk Management;
  • Kim Harrison, NPDA Secretary/Treasurer and a strong Dealer from Virginia;
  • Mark Sheffield, NPDA Board Member and Powersports Industry expert/columnist

 

The webinar is FREE.

REGISTER HERE

Partner Spotlight

Partner Spotlight – Iron Lilly LLC/The Iron Lilly Project


Website address: https://ironlilly.com

Headquarters: Hartsville, Tennessee

Year Founded: 2022

Number of Employees: 8


Business Summary/Overview/Details of the Project: Iron Lilly, LLC was created to bring awareness and appreciation for the incredible life and contributions of Lilly Farrow to the emerging motorcycle industry at the turn of the 20th century. This is centered around producing a premium independent feature film with Hollywood quality production and acting talent.


Why Does Iron Lilly, LLC/The Iron Lilly Project Partner with The NPDA? Iron Lilly, LLC partners with the NPDA to bring awareness to our project with an organization that shares a common goal of supporting and advancing the success and profitability of the Powersports industry.


By participating in the NPDA community, The Iron Lilly Project has access to Dealers and industry professionals that have direct influence with current and potential motorcycling enthusiasts.


How Can NPDA Members Best Benefit from Our Partnership with Iron Lilly, LLC/The Iron Lilly Project? The Iron Lilly Project film will reflect a wholesome image of the motorcycle community which will resonate with audiences everywhere, encouraging personal empowerment, inclusiveness and true community which crosses all cultural lines. By supporting our project the motorcycle industry will be uplifted and will benefit from increased awareness that motorcycling is a fun, adventurous sport for everyone regardless of sex or age. We feel that the Iron Lilly story will prove to be one of those powerful movie events that will transcend cultures, ages and time.

The NPDA Board

 
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National Powersports Dealer Association


435 S. Washington St

Falls Church, VA 22046

(844) 673-2266

 
 
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