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Despite his reputation as a brawler, King was smart, respected and well-liked by many in the Truckee-Tahoe community. He was also a sharp businessman, active realâestate developer and shrewd investor, using both legitimate and illicitly gained cash to bankroll property development, first in Truckee, then Tahoe City and finally Kings Beach.
But how did Joe King become the namesake of Kings Beach? Thatâs where the story gets good.
It started with Dick Joseph making a bold move: he took out a loan (without telling King) to buy a hefty chunk of lakeshore property near the Nevada border. Back then, it was mostly towering sand dunesâhardly the picturesque paradise we think of today. When Joseph finally confessed, King was less than impressed, calling the land âa worthless pile of sand.â But Joseph had vision. He knew lakefront property wouldnât stay cheap forever.
The night after the purchase, the two men sat down at a poker game and, incredibly, won back most of the money Joseph had spent. Talk about doubling down. They remained partners until 1933, when Josephâs health forced him to relocate to Arizona.
ï»żBefore he left, he sold all his Truckee-Tahoe investments to King, including his share of the Kings Beach property. What King once dismissed as a bad bet turned into the foundation of his legacy.
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